New Nielsen report has Android commanding 52% of the US smartphone scene

New Nielsen report has Android commanding 52% of the US smartphone scene
Two thirds of Americans bought smartphones last quarter, with feature phones waning in demand, says the latest Nielsen report. Out of those smartphone buyers, 54.6% went with an Android handset, while 36.3% bought an iPhone. 

We are showing the Q2 2011 smartphone market share chart next to the Q2 2012, and two trends are glaringly obvious - the demise of BlackBerry, whose market share shrank more than 50%, and the rise of Samsung, which now tops HTC as the most popular Android smartphone maker in the US. 

Android has seen its market share rise from 39% to 51.8%, and Apple's iPhones went from 28% to 34% now. Both are growing, and Android faster, but everyone else is so squeezed right now, that until Windows Phone 8 handsets hit the market and eventually make a dent, we are having a sheer duopoly on our hands.

source: Nielsen



1. wendygarett unregistered


22. BogRRR

Posts: 3; Member since: Jun 07, 2012

What about it? Its 2 years behind current technology and tons of products on the market and its a way overrated? And its also subject to Apples' ridiculous closed in source/environment concept Yeah we know! It simply SUCKS! On several levels!

5. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, news of Android's death has been greatly exaggerated. :P Nice to see Motorola holding its market share steady. Now if it'll only GROW.

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Android died? Maybe in the wet dreams of the iApple fanatics. But in the 'real' world, it thrives. The Android value proposition is just too compelling. Market share metrics prove it.

8. Sniggly

Posts: 7305; Member since: Dec 05, 2009

There were claims by many iFans when the iPhone 4S launched (along with launches of the 100 dollar 4 on 3 carriers, and the 3GS being free) that iPhone market share would catch up to Android in a big way, and that no one would buy Android on a carrier where the iPhone was a choice. This kind of shuts them right the hell up.

9. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Meh. Expect the iApologist community to whine about how iDevice sales are in a temporary lull, and that sales will pass Android once the new iPhone is shipping. It never fails to repeat.

10. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I don't doubt that eventually Android will either go away or change drastically, that something newer or better will come along. I suspect that the paradigm shift will happen when wearable computing devices like Project Glass are compact and power efficient enough to be incorporated into contacts or sunglasses-or some other, really cool looking device. However, right now Android has its day, and it's doing exactly what no other smartphone OS did before it: make the smartphone an accessible device in every way.

12. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Apple is going to be fighting any new development that it doesn't own tooth-and-nail. That includes Glass-like functionality. It is just bid-ness.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

They will try. They will fail. Even many iFans I talk to who like the iPhone agree that it's gotten boring. If nothing major changes except for the screen size (which, by all accounts, isn't even that big a change) and the charger port type (which, combined with the increased size, renders EVERY SINGLE ACCESSORY EVER MADE FOR THE 4/4S design practically obsolete) there's going to be a large segment of iPhone users who will be pissed off.

16. Aeires unregistered

...renders every single accessory ever made for an iOS product practically obsolete. It's not just he 4/4S that going to feel the pain of having to use two completely different charger systems. And don't forget all the tons of automobile adapters that will be needed.

15. Aeires unregistered

I remember similar comments about that happening when Verizon got the iPhone. Meanwhile, Android market share kept increasing.

11. Tmachaveli

Posts: 425; Member since: Apr 01, 2011

Way to go..the green robot is here to stay

14. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

I see a tough competition ahead for Android with the launch of Windows Phone 8. In the meantime, enjoy your popularity "Android"; enjoy as much as "you" can.

17. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

You know, back when WP7 was about to release, the WP fan base were predicting market dominance in 6 months on the strength of Nokia owners upgrading to Lumia handsets. The WP market dominance didn't quite happen (Lumia upgrades instead went to iOS or Android). Similarly, it is a bit pre-mature to start forecasting market dominance for WP8 as well.

26. jroc74

Posts: 6023; Member since: Dec 30, 2010

All I know is.....ppl just need to stop betting against Android. I cant wait for the articles about X or Y phone being the next Android killer....There were a few articles like that in 2011, maybe 2010 too. When I first saw that....I said Android has finally arrived. I think THATS what eats at iFans the most. Something being an Android killer, or Froyo, GB, Honeycomb or ICS

24. jroc74

Posts: 6023; Member since: Dec 30, 2010

Did you see the chart where the old Win Mo has a bigger market share than WP? How long has WP been out?

18. xtian1103

Posts: 364; Member since: Feb 11, 2012

it should've been more than that maybe around 70-80% considering they bombarded the market with thousands of different android models.

19. downphoenix

Posts: 3165; Member since: Jun 19, 2010

1.3% for WP7 to 9% for RIM. That's almost 7 times the sales. So what's this about WP being the #3 player about? Where's the evidence? Almost 2 years on market, and they barely mustered beating WebOS, a platform that's been dead for a LONG TIME now.

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

Whats wilder is the old Win Mo still has a bigger market share than WP. Look at the last chart in the article....

20. eman99

Posts: 410; Member since: Aug 03, 2010

all hail the green army

21. Jay_F

Posts: 236; Member since: Nov 29, 2011

^ tool

23. Fuego84

Posts: 357; Member since: May 13, 2012

Sad thing for Apple is that most of the new sales on the new iPhone will be mostly ifans stupidly upgradetheir phones to yet another low end & low tech iphone.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.