New LG G5 ad showcases modular capabilities; confirms April 1st release date

New LG G5 ad showcases modular capabilities; confirms April 1st release date
The upcoming LG G5 has starred in a new advertisement that offers a glimpse of the device's modular aspect. A bold move by its maker, the ability to swap out components could be a major draw as the G5 looks to make a dent in the Samsung Galaxy gravy train. Though we don't get to see much else in the advert entitled 'Get Ready to Play', the short clip does confirm the the handset's roll-out on April 1st.

LG has long played second fiddle in the battle of the South Korean giants, largely overshadowed by Samsung in the mobile space. But rather than simply rolling over and dying, LG has sought to take the game to Samsung and the rest of the industry by coming through with a feature that, in today's samey smartphone market, is both bold and rather drastic.

It could turn out to be a gimmick, or it may be the best thing to happen to smartphones in a while -- the proof will be found when the sales figures are counted up. But LG must be commended for daring to be different, and while Google's modular Project Ara has drawn keen interest through its development, LG has brought swappable hardware right to the forefront of the conversation.

As shown in the new ad below, the G5's bottom can be removed to accommodate a slew of different accessories. Which add-ons you choose will largely depend upon your requirements. If you're a wannabe photographer, you'll be able to pop in a tailored camera grip for comfortable shot-taking. Should crisp audio be your thing, then the G5 will readily house a high-fidelity audio component to boost sound quality.

Whether the LG G5 will help to boost the company's market share is another matter. But with smartphones tending to be largely similar nowadays in terms of features, there's every chance that this forthcoming handset could pique the interest of those seeking something out of the ordinary.

source: LG via AndroidCentral

Related phones

  • Display 5.3" 1440 x 2560 pixels
  • Camera 16 MP / 8 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(25h talk time)



1. grbrao

Posts: 294; Member since: Nov 23, 2012

I wish all the best to them.... hope more phones come with modular design..

9. catze86

Posts: 731; Member since: Dec 07, 2015

No. All we need is extra accessories. Not modular design. All I want is a phone case with extra Juice battery pack + extra lense and a Xenon flash + external DAC ampli + Exernal UFS memory. I am affraid Different modulars will damage the device quickly.

2. Adreno

Posts: 755; Member since: Mar 12, 2016


11. S-R-K

Posts: 304; Member since: Mar 15, 2016

Android Ftw.

4. Macflyer

Posts: 11; Member since: Mar 23, 2016

They forgot the stylus!!!

6. ibend

Posts: 6747; Member since: Sep 30, 2014

he just smiling while watching boot screen, lol

7. catze86

Posts: 731; Member since: Dec 07, 2015

LG's way to milk more money by urging people to buy the moduls. Bad move. That my opinion.

8. ErronBlack

Posts: 5; Member since: Mar 23, 2016

I don't think relying on accessories will help LG to achieve the sales they want. The LG Friends should have been a bonus at best. Not really a selling point

10. Hoggington

Posts: 356; Member since: Feb 23, 2016

Ohhh man. LG. This phone will disaster in sales.

12. S-R-K

Posts: 304; Member since: Mar 15, 2016

Definitely. As well as ugly.

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