New LG G5 ad showcases modular capabilities; confirms April 1st release date

The upcoming LG G5 has starred in a new advertisement that offers a glimpse of the device's modular aspect. A bold move by its maker, the ability to swap out components could be a major draw as the G5 looks to make a dent in the Samsung Galaxy gravy train. Though we don't get to see much else in the advert entitled 'Get Ready to Play', the short clip does confirm the the handset's roll-out on April 1st.

LG has long played second fiddle in the battle of the South Korean giants, largely overshadowed by Samsung in the mobile space. But rather than simply rolling over and dying, LG has sought to take the game to Samsung and the rest of the industry by coming through with a feature that, in today's samey smartphone market, is both bold and rather drastic.

It could turn out to be a gimmick, or it may be the best thing to happen to smartphones in a while -- the proof will be found when the sales figures are counted up. But LG must be commended for daring to be different, and while Google's modular Project Ara has drawn keen interest through its development, LG has brought swappable hardware right to the forefront of the conversation.

As shown in the new ad below, the G5's bottom can be removed to accommodate a slew of different accessories. Which add-ons you choose will largely depend upon your requirements. If you're a wannabe photographer, you'll be able to pop in a tailored camera grip for comfortable shot-taking. Should crisp audio be your thing, then the G5 will readily house a high-fidelity audio component to boost sound quality.

Whether the LG G5 will help to boost the company's market share is another matter. But with smartphones tending to be largely similar nowadays in terms of features, there's every chance that this forthcoming handset could pique the interest of those seeking something out of the ordinary.


source: LG via AndroidCentral