New Apple iPhone 7 ad focuses on expressive messages; it's "practically magic"

With iOS 10 this year came a new feature called expressive messages. This new feature gives iOS users a chance to make their iMessages standout more by including certain animations (such as balloons) along with the message. As it turns out, balloons are actually the star of Apple's latest ad for the Apple iPhone 7.

In the 60-second spot, appropriately titled "Balloons," we follow a single red balloon as it travels throughout the U.S. before meeting up with other like-minded air receptacles. Suddenly, inside an office, an iMessage is received on some one's iPhone 7. It's a Happy Birthday message, and to warm the insides of even the most cynical person, an animation appears made up of balloons lifting off the ground.

This is part of the new expressive messages found on iOS 10. As Apple would say, it's "practically magic." Check out the ad yourself by clicking on the video at the top of this article.

source: Apple

Related phones

iPhone 7
  • Display 4.7 inches
    1334 x 750 pixels
  • Camera 12 MP (Single camera)
    7 MP front
  • Hardware Apple A10 Fusion
    2GB RAM
  • Storage 256GB, not expandable
  • Battery 1960 mAh
  • OS iOS 13.x
iPhone 7 Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A10 Fusion
    3GB RAM
  • Storage 256GB, not expandable
  • Battery 2900 mAh
  • OS iOS 13.x


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