Netflix joins YouTube in launching DIAL AirPlay-like service

Netflix joins YouTube in launching DIAL AirPlay-like service
YouTube and Netflix are working on a joint solution for wireless streaming and control of devices called DIAL, a possible rival to Apple’s AirPlay. We are saying possible as AirPlay functions slightly differently, mirroring the content of say an iPad to a TV, while DIAL (an abbreviation for “Discovery and Launch”) while also focusing on easy discovery of nearby devices instead of mirroring will focus on the two devices having the same apps.

What this means is that if you have the Netflix application on your Android device, you can walk into a room with TV and have it open the Netflix app and then browse for movies on the larger display.

But what if there is no appropriate app on the TV? Simple, DIAL will automatically redirect to the respective app store. So in a nutshell you’d be able to control your second screen remotely rather than mirror the first one directly. It’s a different approach and a more restrictive one obviously, but it would definitely fit some user case scenarios.

What’s most impressive about this service however is the fact that it’s a partnership of two of the biggest video services out there. Netflix saw the benefits of scale and says that "having two major video services define and promote DIAL would help get it more widely adopted as a common solution to a common problem."

Interestingly, DIAL is already implemented to some extent on 2012 Samsung and LG TVs and in Google TV set-top boxes, so it might be very close to reality.

source: GigaOM

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3 Comments

1. ajac09

Posts: 1482; Member since: Sep 30, 2009

this is new? Ive been doing this for a couple of months now. Its been popping up in my netflix appp on my android device and letting me choose shows on my ps3. I can change it without ever using the ps3 remote. I love to confuse the kid with it.

3. htc_prep

Posts: 303; Member since: Oct 09, 2009

i updated the netflix app on my ps3 and voila... "dial play"

2. htc_prep

Posts: 303; Member since: Oct 09, 2009

is there any special set up because i have netflix playing on my ps3 as we speak but when i played a video on my s3 its playing a completely separate video and its not syncing... and they are on the same WiFi source

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