NBC's top play-by-play man still can't tell an Apple iPad from a Surface Pro tablet

NBC's top play-by-play man still can't tell an Apple iPad from a Surface Pro tablet
Sportscaster Al Michaels is known for his call of the final seconds of the Miracle On Ice when the U.S. Olympic Hockey team stunned the Russians to win the Gold medal in 1980. "Do you believe in miracles?," screamed Michaels as the buzzer sounded closing out the most famous upset in hockey history. That was more than 35 years ago, and back then, a tablet was something you swallowed for a headache. No one could have predicted the advances we would have in the way of mobile devices over the years.

Last year, the NFL worked out a $400 million deal with Microsoft that gave teams the chance to use Microsoft Surface Pro 2 tablets on the sidelines and in the coach's box during games. The slates are under lock and key during the week, and are escorted to each team by NFL officials on game day.

While this deal would seem like one that would provide Microsoft with plenty of exposure and promotional opportunities, there was a big risk involved. Too many times to remember, the Surface Pro 2 was referred to on national television as an Apple iPad. Microsoft officials were upset to say the least. During the off season, NFL broadcasters had it pounded into their head that the Microsoft Surface Pro tablet is not an iPad.

After network play-by-play men spent months learning the difference between the iPad and the Surface Pro, during coverage of the opening game of this new season on Thursday evening, a contest viewed by millions, Al Michaels was commenting on the shot viewers were seeing at home of New England coach Bill Bilichick looking at his Microsoft Surface Pro tablet (it isn't clear if the NFL upgraded to the Surface Pro 3 for this year). Michaels' comment to all of those potential Surface Pro buyers watching the game on television? "Bill Belichick working on his iPad." Seems like Microsoft spent all that money to help promote its rival to image conscious NFL fans. You want Al Michaels to call another miracle? That would be him getting the name of the Microsoft Surface Pro correct.

source: CNET

Related phones

iPad Air 2
  • Display 9.7" 1536 x 2048 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8X, Triple-core, 1500 MHz
  • Storage 128 GB
  • Battery 7340 mAh
Surface 3
  • Display 10.8" 1920 x 1280 pixels
  • Camera 8 MP / 3.5 MP front
  • Processor Intel Atom x7, Quad-core, 1600 MHz
  • Storage 128 GB



1. SnakeBoyVincentLiu

Posts: 59; Member since: Aug 17, 2015

No way, the Apple logo on the iPad is big enough, even the blinds can tell by touching the logo on the back :) This must be a paid troll

2. Dr.SamX

Posts: 245; Member since: Jan 19, 2015

Just how stupid is this guy??

7. AlikMalix unregistered

very... he's not an apple fan, that much is obvious... EDIT, I thought you were replying to SnakeBoy in post #1

13. Dr.SamX

Posts: 245; Member since: Jan 19, 2015

NO! I was refering to the reporter!

20. warrenellis

Posts: 102; Member since: Apr 06, 2011

im pretty sure you couldnt do his job

28. Dr.SamX

Posts: 245; Member since: Jan 19, 2015

Oh please, a trained chimpanzee could do his job!

25. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

Al Michaels is the most respected sports reporter on the planet. He's 70 years old and probably has more important things to worry about than knowing the newest toys. When the '89 earthquake hit in San Francisco before the World Series, Al Michaels went from sports to straight news without missing a beat. All you 20-somethings probably sh!t your pants if a lightning strikes within 10 miles.

3. tech2

Posts: 3487; Member since: Oct 26, 2012

Like it or not iPad is a household name for tablet amongst the average user. That being said I have no sympathies for Microsoft either. Nonetheless, that pretty much defines the smartphone and tablet market these days. People don't care how much capable and cheaper the other tablets are. They just think, If it's not an iPad its not an iPad, sadly. So no matter how under-spec and pricey Apple devices get they would continue to sell.

4. shahrooz

Posts: 792; Member since: Sep 17, 2013

thanks, you saved me some keystrokes.

5. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

It could be a dog poop with an apple on it and people would still buy it.

8. AlikMalix unregistered

I dare you to try taking dog poop, put an apple logo on it, and sell it... Pretty sure at the end of the day you'll end up holding it in your hand...

16. hound.master

Posts: 1044; Member since: Feb 27, 2015

I'm pretty sure he would be rich by the end of the day since all Apple haters will buy it.

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

That's just the US though, Apple's stronghold. There are no shortage of idiots in the states though, I mean they did elect bush twice.

9. AlikMalix unregistered

Where are you from?

12. tech2

Posts: 3487; Member since: Oct 26, 2012

Yeah right! Typical American bashing comment. It has nothing to with my post or with reality for that matter. But hey its fun to bash americans for few likes. PS. I am not American before you accuse of that too. There's a clue in my profile pic which suggests where I am from.

18. AlikMalix unregistered

Must be nice enjoying the nonamerican Google and non American android that's on your phone. Why aren't you answering? Where are you from FF?

23. TNBorg

Posts: 11; Member since: Sep 08, 2015

and the current goober.

26. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

At least we fixed our mistake by electing Obama twice. What s**thole country, that we've probably bombed, do you live in?

10. AlikMalix unregistered

This is as bad as Samsung trying to lure people to believe that celebrities and athletes actually like their products just to find the tweeting from the iPhone.. Sorry but news like that deserves to be trolled...

14. tech2

Posts: 3487; Member since: Oct 26, 2012

Although I agree with the starting bit of your comment I disagree with the part 'they deserved to be trolled'. The reason why Samsung or MS want you to believe celebs use their product is well........people actually follow celebs rather then someone who actually knows what a good tablet is. For example, Samsung might advertise Steve Wozniack uses Tab S but who would care what he uses, right ? Whereas advertising what Kim Kardashian uses would drive them much more sales. Just see the difference in twitter followers of the personality for example. Kim Kardashian has 77 more time followers then Woz. So yeah, the companies have to be as dumb as people to sell their products.

15. AlikMalix unregistered

For many people that statement is fair. I just don't agree with: dumb people use iPhone means iPhone is for dumb people. There's equal amount of dumb people using android (I even seen them call it iPhone). iPhone is extremely capable, but not at face value and that's the point - it's designed to be not intimidating - mad that was the genus of Apple, IMHO. But I consider myself a power user and without jailbrakeing the only difference between android and iOS is one can change fonts and icons (In a nut shell) the other can control what the phone is allowed and not allowed to do on its own (In a nutshell). It's difficult on the forums, but I have a few punsters that like to bash my iPhone from time to time and not yet once they showed me something that I can say - yes I can't live without this.. Wait, there's one thing - s-pen is perfect in every way! But I can't live with bloat, redundancies, lack of timely updates, the same Verizon software on my PC among many other things. iOS isn't perfect, but it pitweighs with its pros against androids pros - for me.

17. hound.master

Posts: 1044; Member since: Feb 27, 2015

I don't think if IOS and Android even have much difference in UI their like each other and both have confusing setting. And i always wonder why Kim is famous for she's technically a pornstar.

21. 87186

Posts: 312; Member since: Aug 01, 2014

Deserved to be trolled because people are to narrow minded to realize that there is a different logo on the product in front of them? No, if anything I think it's a telling sign of society and consumerism. Should we start referring to all Fords as Chevys, or Toyota? Not to mention MS has a much LARGER PC and business presence in this world than Apple, so it's not exactly like MS is an unfamiliar brand. They're as much of a household name as any other tech company, if not more. People are just blind, and this is another example of that. It's just hilarious. many people dont realize how scary huge MS is. Haha it really is. They are everywhere and in everything, but you can remember "Surface", then blame the manufacturer? Yea, that makes sense. MS deserves to be trolled....

24. j2001m

Posts: 3061; Member since: Apr 28, 2014

The celebrities do like the edge phones in gold, sorry to say as they are better looking

19. 87186

Posts: 312; Member since: Aug 01, 2014

People need to stop making excuses. "oh well, the iPad is a household name. Blah blah blah" The NFL is one BIG advertisement. From the cleats to the clipboard. It's both the announcers and players job to promote whatever product is in agreement. This is sheer stupidity, or blindness, or maybe just blatant stubbornness. With all of the products advertised, from beer to car insurance, this seems to be the only product who's name eludes the clueless NFL employees. Especially when you look around the sidelines, all you see is MS Surface, yet... They can remember the different names of 100 types of beers, and cars/trucks, but can't remember a Surface? Give me a break. Lemmings. MS should take legal action, the way the NFL took legal action against Lynch for wearing his own brand of hats last season...

27. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

Or fining Kaepernick for wearing "unapproved" headsets during practice. To quote Allan Iverson - Practice! We're talking practice?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.