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Munster: Apple could use augmented reality in iOS 9

Posted: , by Alan F.

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Munster: Apple could use augmented reality in iOS 9
According to Piper Jaffray analyst Gene Munster, Apple is planning on making augmented reality a major feature on iOS 9. On Monday, Munster told his clients that Apple had successfully gone after Microsoft's Nick Thompson, who was a lead engineer on the software giant's HoloLens team. Apple has also picked up a pair of companies that work in the AR space, including software startup Metaio and PrimeSense. The latter is the firm that developed the sensor employed on Microsoft's Kinect, and the former brings 171 augmented reality based patents into the fold.

This isn't the first time this year that Munster has discussed Apple's plans for AR. Back in March, Munster told clients that Apple had put together a small team to explore the use of augmented reality. At that time, Munster was quoted as saying that AR could be "as profound a technology platform as the smartphone today."

There is speculation that Apple is going to use augmented reality for Apple Maps. Users would be able to open the Maps application and point their camera at a business or a point of interest that they are interested in. An overlay would appear on the screen with information about that particular location.

"Based on recent acquisitions of augmented reality companies, hiring of a key Microsoft Hololens employee, and conversations with industry contacts within the virtual and augmented reality spaces, we believe Apple has a team exploring the AR space."-Gene Munster, analyst, Piper Jaffray

So far, there has been no indication from Apple that AR will be a part of iOS 9.

source: StreetInsider via 9to5Mac, MobileSyrup

  • Options

posted on 01 Sep 2015, 18:40 3

1. bistech (Posts: 59; Member since: 23 Jul 2015)

This will be great for ios 9. Then android will copy all the new features of ios.

posted on 01 Sep 2015, 18:55 11

3. arch_angel (Posts: 1651; Member since: 20 Feb 2015)

There's Apps For AR Already On Android And IOS.

posted on 01 Sep 2015, 19:00 10

4. ibend (Posts: 6675; Member since: 30 Sep 2014)

copy what??
android copy force touch, live wallpaper, multi windows, even before iOS implemented it, right?
so what next?
android will copy augmented reality just like they use in google glass, various app, and even augmented reality in VR gear?

posted on 02 Sep 2015, 01:01 4

12. hamaidx (Posts: 25; Member since: 28 Apr 2015)

B***** Pls!!! the so called Apple copied Sony's walkman to create their so called Iphone and you talk about copying... search phonearena and you would find the article on the same. you guys be luck that Sony didn't sue on your apple... Grow up mate.. Technology is not apple's pimp.. anyone and everyone can use it.

posted on 02 Sep 2015, 01:01 3

13. SIGPRO (Posts: 1882; Member since: 03 Oct 2012)

Android is copying IOS? What a joke, IOS is way behind the market so who is copying who?
Typical apple fanboys........always blind and ignorant!

posted on 02 Sep 2015, 03:58

18. Saioofi (Posts: 286; Member since: 23 May 2014)

Talk about android M.

posted on 02 Sep 2015, 05:16

19. shahrooz (Posts: 785; Member since: 17 Sep 2013)

Juses F**ing Christ... read the article, apple is not doing anything just hiring people from other companies that have experience in the field and devouring some other companies so they will do the job for them. you are implying that copying is a bad practice while your favorite company is just doing it as you can read in articel. stop being a religous fanboy... another thing to mention is that this feature is already in some apps on both platforms.

posted on 02 Sep 2015, 05:54

20. 99nights (Posts: 1152; Member since: 10 Mar 2015)

Just lol.

posted on 02 Sep 2015, 08:30

21. xondk (Posts: 1904; Member since: 25 Mar 2014)

Wait....what? this already exists on android in several different versions? Apple is copying if anything.

posted on 01 Sep 2015, 18:54 1

2. Tziggy14 (Posts: 539; Member since: 02 Sep 2014)

Hahahaha. Monkey see, monkey do.

posted on 01 Sep 2015, 19:23

5. mawhob2222 (Posts: 219; Member since: 22 Mar 2014)

No liveblog for sony?!??

posted on 01 Sep 2015, 19:38

6. jeroome86 (Posts: 2109; Member since: 12 Apr 2012)

Sweet music to my ears.
8 more days.

Let's do this.

posted on 01 Sep 2015, 20:20

7. nctx77 (Posts: 2401; Member since: 03 Sep 2013)

iPhone 7 baby!!!

posted on 01 Sep 2015, 21:02 7

8. TechieXP1969 (Posts: 14545; Member since: 25 Sep 2013)

Apple has already augmented people's reality.

posted on 01 Sep 2015, 21:31

9. dorianb (Posts: 612; Member since: 24 Oct 2012)


posted on 01 Sep 2015, 23:50 1

10. zibbyzib2000 (Posts: 221; Member since: 18 Nov 2010)

Title Headline "Apple could use augmented reality in iOS 9".
Sentence at the end of Article "So far, there has been no indication from Apple that AR will be a part of iOS 9."

It does get clicks though.

posted on 02 Sep 2015, 00:38

11. cnour (Posts: 1500; Member since: 11 Sep 2014)

A lot of copy work for Samsung (ps. Samsung means for me any Android phone since there is no difference between them, running the same garbage OS).

posted on 02 Sep 2015, 01:29 2

15. Joulukas (Posts: 74; Member since: 05 Jun 2013)

You cant "copy" smth that is allready working on different platforms! Just be a smart little boy and google augmented reality apps on google - this is not something new, even on iOS.

posted on 02 Sep 2015, 01:26

14. SirYar (Posts: 351; Member since: 02 Jul 2014)

Now you can robbed in 3D!

posted on 02 Sep 2015, 03:37 1

17. Kakarot (Posts: 46; Member since: 31 Jul 2015)

Nokia had the City lens app since 4 to 5 years back. And it was good too

posted on 02 Sep 2015, 09:33

22. janis (Posts: 372; Member since: 10 Mar 2014)

i had augmented reality app on windows(and yes i know how it works) about half year ago, another amazing news from apple, amazing inventions! :D

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