Motorola using aggressive sales tactics in U.S.

Motorola using aggressive sales tactics in U.S.
According to industry watchers, wholly owned Google subsidiary Motorola has decided to employ a more aggressive pricing strategy in the U.S. The idea is to more strongly compete against certain rivals such as LG and HTC. These sources have taken note of the recent price cut of the Motorola Moto X to $349 for the 16GB variant, and $399 for the 32GB model, pointing out that these are the same exact price points for the Nexus 5 (which is manufactured by Korean based LG).

In addition, Motorola has manufactured an entry-level model of the Moto X called the Motorola Moto G. Looking like a Moto X that was left in a jeans pocket and went through the wash, the Moto G offers a much smaller amount of customization than the Moto X. While those buying the latter phone can select the color of the device including accents, and choose the wallpaper in advance when using the Moto Maker, the Moto G offers replaceable back shells in varying colors. The 8GB version of the Motorola Moto G is priced at $179 while the 16GB version is $20 more. And to obtain those prices, you do not need to sign a two-year contract.

According to Counterpoint, Motorola was the 5th largest U.S. smartphone vendor in Q3 with less than a 4% share. But last week we told you that comScore showed Motorola with an average U.S. market share of 7% for the three months ended in October. That placed the manufacturer third in the states, ahead of HTC (6.7%) and LG (6.6%) during the three month period. But Motorola is not seen as able to crack the top ten globally, so it needs to focus on the U.S. where it can use pricing to stay ahead of its rivals. Besides the Moto X, which is available for each of the top four U.S. carriers, Motorola has its latest series of DROIDs available at Verizon with the Motorola DROID MAXX leading the way thanks to its 3500mAh battery and 48 hour battery life. Back in August, we passed along a picture of what was alleged to be the Motorola DROID 5 which would be the next iteration of the phone that kicked off Androidmania in 2009.

source: DigiTimes

Related phones

Moto X
  • Display 4.7 inches
    1280 x 720 pixels
  • Camera 10 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon S4 Pro, 2GB RAM
  • Storage 16GB,
  • Battery 2200 mAh
  • OS Android 5.1 Lollipop
Moto G
  • Display 4.5 inches
    1280 x 720 pixels
  • Camera 5 MP (Single camera)
    1.3 MP front
  • Hardware Qualcomm Snapdragon 400, 1GB RAM
  • Storage 8GB,
  • Battery 2070 mAh
  • OS Android 5.0 Lollipop

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10 Comments

9. JerryTime

Posts: 468; Member since: Nov 09, 2013

Bottom line is they increased their market share after years if it growing stagnant. Google buying Motorola could eventually be Motos saving grace. Grant it the launch of the X could've been handled and priced much better, but it was still a step in the right direction. I for one would love to see them rise to prominence once more. I love my Droid and my fiance loves her Moto X. Good job Moto keep it up!

7. QWIKSTRIKE

Posts: 1461; Member since: Mar 09, 2010

After the Fiasco with the lack of Support for the Photon .......I am done with Moto. For me to buy their product they better be the best thing since sliced bread Pizza,and Sam Adams.lol

8. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

While the lack of support for its past handsets, such as the photon, is a tragedy. The new Motorola that we are seeing today (the one owned by Google) has given more recent handsets far more support. I respect your decison to feel that way, as I would had I had one of the non-supported models like others have had, I do believe that the new Motorola has taken to heart Google's stance on handset support and is working to correct mistakes made in the past and blaze its way in to the future. Dont take my word for it though, make Motorola earn your trust back through its business practices and support policies.

6. promise7

Posts: 894; Member since: Jul 03, 2013

The current temporary promotion Moto X price is what it should've been from the start. Actually, in my opinion, the Moto X should've been $299 for the 16GB and $349 for the 32GB from the start and one could argue they should even be $50 cheaper that that given their specs. Now that all the hype from the buildup from it is gone, they lost their chance to win over customers who may have been waiting to purchase it, but once they saw the price they instead jumped to another phone like the G2, or now the Nexus 5. The Moto G is a step in the right direction though.

3. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

I thank that the one thing that these "analists" are missing is that the current pricing of the Moto X that they are refering to is a temporary deal and after the number of stock earmarked for this pricing has been met then the pricing reverts back to what it was before. Would Motorola have had this pricing from the day that the Moto X had gone on sale Motorola would have seen a much higher jump in thier market share. Just my 2 cents though.

2. blackice214

Posts: 168; Member since: Jan 03, 2013

What are they supposed to do be nice

1. mercorp

Posts: 1045; Member since: Jan 28, 2012

If only the moto g had a micro sd slot...That at least should be present on the moto g2.

4. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

Hate to tell you but it will never happen. Motorola is owned by Google who hates micro sd cards with a passon. If they were to equip the Moto G with one Google would be missing out on selling cloud storage to users.

5. hurrycanger

Posts: 1776; Member since: Dec 01, 2013

Please. Enough with the name "G2" xD

10. mturby unregistered

Wrong if somebody else find your phone when lost. They are able to find out al of your information If you have an SD card. On the other hand without the SD card you don't have this problem. You could upload al of your information to the Gogle service or Skynet Or whatever you cal it And put a pasword on your phone.

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