Motorola may ditch the DROID brand for Verizon-bound smartphones

Since Chinese giant Lenovo purchased Motorola from Google, much has changed regarding the US handset maker's portfolio and lineup of smartphones. Although Lenovo decided to keep the Moto brand on Motorola's smartphones, the Chinese company considered ditching it for its own.

Now there are rumors that another brand used by Motorola for some of its smartphones launched in the United States may be dropped by Lenovo. According to Evan Blass, the Verizon-bound Motorola smartphones launched in the future may not wear the DROID brand any longer.

Any speculations on the matter would be kind of pointless since this is just a rumor at the moment, so we'll just have to see what happens when the next Motorola smartphone makes its debut at Verizon in the coming months.

If Lenovo decides to ditch the DROID brand, in the end, it will be interesting to see whether or not it will be replaced with another one.

source: Evan Blass



8. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Unless Motorola/Lenovo took over the "DROID" licensing agreement from Verizon with Lucasfilm it's not up to Motorola to drop the branding. The "DROID" moniker is licensed by Verizon itself. As VZWuser76 above pointed to the DROID Eris and DROID Charge as examples, so too will I... these were HTC and Samsung devices respectively. Did Motorola take over the licensing agreement, or do we still have authors that don't have a clue on what they're talking about???

3. AndyYan

Posts: 84; Member since: Feb 10, 2014

My ideas? If you aren't pushing QWERTY phones anymore, just ditch it. Uninspiring slabs are just diluting the name.

4. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

There were non QWERTY Droids since the beginning. The first year they had the Droid Eris, then the Droid Incredible line and Droid X line, the Droid Charge. So it's not like the slabs came about after the QWERTY Droids went away, they were there from the beginning.

5. AndyYan

Posts: 84; Member since: Feb 10, 2014

Arguably only the Incredible's execution was worthy of its name. Eris was known to suck, Droid X was brilliant on paper but got overshadowed by the GS, Charge never gained enough traction (I like its design, shame).

6. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Using those reasons for dismissing the other Droid devices, only the original Droid was decent. It's sequels were overshadowed by almost everything else put out. The only reason the line wasn't killed quicker was the physical keyboard holdouts. I mean, other than the physical keyboard, what did the Droid 2, 3, & 4 have going for them that put them ahead of other devices? And the only reason the original Droid was as big as it was was because there wasn't much in the way of competition back then and it ran stock Android. The follow-ups used Motorola's Motoblur skin that people still regard as the worst of OEM skins. My point in my previous comment however wasn't about how great the Droid line was or wasn't, it was your insinuation that the Droid line was synonymous with physical keyboard, when that was never the case. Sure, it was the more popular model the first year, but every year after it was overshadowed by non keyboard models.

7. mrmessma

Posts: 271; Member since: Mar 28, 2012

Charge (also ironically, because of it's name) had a horrible battery life. It was incredibly bad, sadly, because the rest of the phone was great.

2. Metropolis75

Posts: 200; Member since: Aug 28, 2012

Whatever. They're just tired of paying royalties to Lucasfilm to use the word.

1. StopTalking

Posts: 69; Member since: Mar 14, 2016

bout time. That ish was stupid.

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