Motorola gains in brand loyalty thanks to DROID ads, passes Apple while RIM suffers

Motorola gains in brand loyalty thanks to DROID ads, passes Apple while RIM suffers
Those wondering where Motorola has gone right (at least up to this point) with the DROID where Palm went wrong with the Pre, might have to examine the difference between the two in how both advertised their iPhone challengers. Where Palm's ads went for the arty, avant-garde, Motorola went straight for the testosterone with an ad that could have been a trailer for a summer action movie blockbuster.As a result, the YouGov Brand Index shows a big jump for the Schaumberg, Illinois based company in the important Adult Male category. Apple and RIM have seen drops in their respective scores for Adult Males. Obviously, there is much volatility on a day by day basis, but it should be interesting to see how the Verizon-AT&T feud shows up on the scores. The decision to use Luke Wilson in its spots answering Big Red's "Map" ads was probably based on some scoring quotient showing Mr. Wilson to be the type of Man's man that a guy would like to hang out with, draining a few brews, discussing  the upcoming NFL weekend, hunting deer and talking for hours about the comparable features of a GSM network with a CDMA one. We will know if this was a good decision when the next batch of Brand Index scores comes out, covering the dates of the new AT&T and Apple spots.

For those who want to know the numbers, Apple has dropped from a score of 48.1 earlier this month to a reading of 22. The numbers are based on a survey of 5,000 Men age 18 and over taken each weekday. Motorola has overtaken the Cupertino crew with a reading of 29.3, very near the peak of 32.3 it scored a few days ago. YouGov says that Motorola is the likely beneficiary of the Verizon-AT&T death cage battle. "Motorola has seen its brand loyalty unaffected by AT&T's lawsuits against Verizon Wireless and ad war bashing," YouGov said. "But it seems to have taken a toll on Blackberry, which has withered under all the Droid/iPhone marketing and hype."

Motorola DROID Specifications | Review

source: YouGovBrandIndex via AppleInsider




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15 Comments

1. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

congrats to moto! the droid ftw!!!!

2. BrokenImaege

Posts: 173; Member since: Jul 27, 2009

I would have to agree. Droid has put Motorola back on the map again after a couple years of being bashed due to poor phone choices. . . Great to see them back in the fight.

4. E.N.

Posts: 2610; Member since: Jan 25, 2009

I think this is more if a Verizon win. I guess we're seeing that their commercials were effective.

3. josuearisty

Posts: 148; Member since: Sep 30, 2009

Great MOTO go a head.

5. renegade626

Posts: 54; Member since: Dec 12, 2008

Lets hope they dont repeat the past and bank on this one phone and then slowly release cheap garbage after that... same as what happened when they had the razr, they banked on 1 or 2 models for too long and did not evolve.

6. InstinctDemon

Posts: 74; Member since: Nov 09, 2009

I think guys that have the droid are lacking in something to compensate, that's why they want a macho phone..

7. Onomatopoeia

Posts: 23; Member since: Mar 30, 2009

So how do you explain yourself owning the Pixi?

8. InstinctDemon

Posts: 74; Member since: Nov 09, 2009

At least the Pixi has multi-touch and besides I was joking :) The Droid has put Motorola back on the map!

9. CODYPHOBIA

Posts: 58; Member since: Jun 21, 2008

The Droid is also mutitouch compatible. Depends on the individual app.

10. vzwtechbill

Posts: 175; Member since: Mar 16, 2009

LOL to #7!!!

12. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

i have the droid and i'm not lacking in anything.

13. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

The Palm Pixi....smh (literally). Palm in general...a dinosaur. Re-upped the software, but still...not even a factor. But back to the original reason I'm posting. I'm not the most "macho" man in the world...but sayin "Yea...I got this new Palm Pixi" doesn't seem to compliment my manhood...

11. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

It's not surprising to me that RIM is suffering. I haven't heard too much in the rave dept. lately about any of their devices, let alone any of the features on their devices. They need to rethink their market strategy, and lose the Storm. Maybe the rumored BB with the Storm screen and slide-out keyboard will do this. At any rate, I just don't find any of the current BBs interesting at all. I like the original Bold, but the new one looks basically like the new curve. They scrapped the sexiness from the Bold and made it look like every other BB being released lately. Personally after owning the orig Storm, it would have to be some kind of "home run" device to get me to buy another BB. And congrats to Moto. I didn't think Moto had it in them to get back in the game after they rode the coattails of the Razr for so long. Gotta give credit where it's due.

14. dubracer223

Posts: 46; Member since: Mar 16, 2009

im with you on this...the 1st storm burned a lot of us. since then theres been nothing worth mentioning. in the same respect though...it is just for email and not actual multimedia.

15. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Blackberry definitely needs to rethink the game. The current lineup is either too bulky (Storm 1 and Tour) or too cheaply made (Curve 2)....and...drum roll, please...the absolute WORST UI/software in the business. They may have put smartphones on the map, but GM also put cars on the map...what happened to them?

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