Motorola aims at Samsung in new ad

Motorola aims at Samsung in new ad
Back in 2010 when the Apple iPhone 4 was having problems with Antennagate and the left-handed death grip, and sent out all of those rubber bumpers to owners, Motorola ran a couple of expensive full-page ads in major newspapers to make fun of Apple's plight while promoting the Motorola DROID X. Motorola used the same approach earlier this year to make fun of Apple's problems with its Apple Maps application.

Now, the wholly owned Google subsidiary is changing targets and is going after the Samsung Galaxy S III in a new ad that shows that the Motorola DROID RAZR HD downloads faster than the Samsung Galaxy S III over the exact same Verizon LTE network and Qualcomm processor. To illustrate this, the ad shows a Motorola DROID RAZR HD with a completed download of Angry Birds while the same app is only 60% completed on a Samsung Galaxy S III. The funny part is the copy which reads "Don’t get stuck downloading from another galaxy. Get faster download speeds with DROID RAZR HD."A link will take you to a Motorola web site where further comparisons are made between the Motorola DROID RAZR HD and the Samsung Galaxy S III for battery life, design and build quality.

Motorola notes that the DROID RAZR HD gets 20% more battery life than Samsung;s flagship smartphone, and that's not the Motorola DROID RAZR MAXX HD in the comparison either. The MAXX-less model has a long lasting 2530mAh cell of its own, good for 24 hours. Motorola also compares the Kevlar back of its device and the water-repellant nanocoating that makes its handset more durable than the Samsung Galaxy S III and its plastic back. Lastly, Moto likes its design better than that of the Samsung unit.

It's a good job of marketing by Motorola, but the Samsung Galaxy S III might be too hard to take down, even with a strong attempt like this from Motorola. We wonder how Samsung feels about being tossed under the bus by its partner. Google, after all, does own Motorola.

source: Motorola (1), (2) via DroidLife
 


Related phones

DROID RAZR HD
  • Display 4.7 inches
    1280 x 720 pixels
  • Camera 8 MP (Single camera)
    1.3 MP front
  • Hardware Qualcomm Snapdragon S4 Plus, 1GB RAM
  • Storage 16GB, microSDHC
  • Battery 2530 mAh
  • OS Android 4.4.2
Galaxy S III Verizon
  • Display 4.8 inches
    1280 x 720 pixels
  • Camera 8 MP (Single camera)
    1.9 MP front
  • Hardware Qualcomm Snapdragon S4 Plus, 2GB RAM
  • Storage 32GB, microSDXC
  • Battery 2100 mAh
  • OS Android 4.1.2
    Samsung TouchWiz UI

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50 Comments

49. MC1123

Posts: 1256; Member since: Nov 12, 2012

motorola rocks!!!

40. Sidan

Posts: 3; Member since: Dec 12, 2012

Isn't comparing these two comparing two different generations of phone? It would be like comparing the SIII to the Iphone 4s. Look at the release dates, a few months is an eternity in this market. They should be comparing it to the note 2 not the SIII. Then I may actually look at this as valid.

47. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

not really, they have the same specs essentially and the Razr HD was delayed. we were seeing it since before the SIII was announced.

39. skymitch89

Posts: 1453; Member since: Nov 05, 2010

In the 4th pic, the side of the Razr HD kinda looks like the side of the iPhone 4/4S.

41. Rocksteady unregistered

and they added a hump to the top of the S3 which is not true.

46. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

the side of the Razr HD kind of does look like the side of the 4, 4S and the 5... xD

34. theBankRobber

Posts: 682; Member since: Sep 22, 2011

How can you take shots at a company who has their flagship phone on ALL CARIERS. This ad does nothing for anyone who's not on Verizon, so please Motorola, just step aside the let a promising company make their mark

33. Grayghost

Posts: 3; Member since: Dec 12, 2012

Moto's internal radios are better! They have always attracted a great signal on the Verizon Network throught the years!

31. redmd

Posts: 1965; Member since: Oct 26, 2011

Coming from someone who have used both phones, i must say that Samsung have done an excellent work with the galaxy S3. I did not like moto stock-like interface. there are just options that were absent. it's intolerable. I will say this again. the camera on moto sucks big time. the only thing good for moto is their build quality. but then again that's why cases are available. I prefer a removable battery compared to a fixed one. after a year of use, you can always buy a new one. you will always feel that decline in battery performance. to compare with the best is a good marketing strategy.

30. Rocksteady unregistered

At least Samsung S3 detects the 3.5 mm audio jack immediately, with my previous Droid Razr I had to keep on trying till the jack is detected, plus another annoying bugs, which ICS update didn't fix, that's why I sold my Motorola and got the S3 (I lost lots of cash in the process).

45. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

what are you talking about? xD you mean how fast it takes for the headphones to start working as soon as you plug them in? did you have any custom audio settings?

48. Rocksteady unregistered

What I meant was that even headphones are plugged in, the phone didn't detect them, and played the music from the loud speaker. I used the headset that came with the device, and tried my Creative headphones. both had problems. another annoying bug was, if the headphones where connected and detected by the phone, when receiving a phone call, the ringtone is played from the headphones only, it should ring from the loudspeaker, and slightly from the headphones (not just loudly directly in my ears). I can go on, but I felt those are the two most annoying things with the Razr.

50. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Hmmm, my RAZR was always perfect, Still using it, planned on gettting the HTC DNA, but I needed a new tablet so I'm going to be using the RAZR another year (I didn't plan on buying a new tablet...)I dont mind, the RAZR is badass, especially now that I got the Lapdock adapter for my TV and bluetooth mouse and keyboard...

29. RapidCat

Posts: 351; Member since: Jun 12, 2012

I do not like motorolla design. Not my style. I ont care if moto have more juice but samsung have more power

44. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

more power? care to elaborate?

28. DigitalMD

Posts: 226; Member since: Feb 17, 2010

And nobody cares because unless you are sitting in Verizon corporate headquarters, you will never see fast speeds on their network anyway, anywhere. And because Moto so locks up their Verizon devices. no one wants one.

43. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

excuse me? i pulled a 40mbps down on my MAXX HD just a few days ago. :P

27. Martine

Posts: 102; Member since: Oct 20, 2011

If I was a Verizon customer, I would simply save Motorola more sweat by buying Note II. Very Simple

26. HTCFreak

Posts: 156; Member since: Jul 17, 2010

Lol that doesn't look like a SGS3 on the 4th picture haha!

23. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

xD i saw this on Facebook earlier and i had to download the picture for keeps. the HD and SIII are both excellent phones each with their own trade-offs. the Razr HD has Motorola's excellent signal quality and voice quality, it has much, much higher quality construction, it has better protection with it's Kevlar Fiber wrapped back and water repellent nano-coating, it has a UI closer to pure AOSP which means it isn't packing tons of software features but a good many people do prefer the stock experience, it has better battery life (especially the MAXX which i'll get to in a minute) and it along with the Droid Razr M have gotten Android 4.1 Jelly Bean before the Verizon SIII. the Galaxy SIII feels a little more comfortable in the hand, it has a better camera than the Razr HD, it has tons more software features, better accessory support, an unlockable bootloader and the removable battery is a plus for some. as someone who owns a MAXX HD i don't think there's any point in it having a removable battery tbh, the only time i've ever killed this thing in a day is when i've done a Skype Video Call for 4 hours straight and that has a lot of power consuming factors, i CANNOT kill this thing in a day with my normal heavy usage and i use the hell out of the hotspot. i really do not need a removable battery for something that lasts so well from one sleep cycle to the next which is you know, when you should be charging it anyway. to make a SIII closer to being equivalent to a MAXX first of all you'd have to spend more money and next you'd have to make it pretty thick and ugly versus the handsome, seamless look you get with the MAXX HD and it won't be nearly as structurally sound. third party accessories aren't perfect. i ordered an extended battery for my GN when i had it and the back plate was slightly warped so the back would creak from behind the case i had it in, it made it seem so cheap. the only thing with this marketing attack Motorola has come up with is that the SIII is not as chunky as they've made it look in the design section...the side of the SIII looks as thin as the Razr HD even though technically the Razr HD is a little thinner. you can see what i'm talking about with Phone Arena's Size Comparison tool.

22. amiaq

Posts: 509; Member since: Jun 30, 2012

I see what you doing there Google/Moto/Samsung, promoting Android without making any reference to the (I would rather not say)!!!

20. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Yeah, It's funny how all these ads have almost no standing at all. If Samsung were the one shooting Moto, there would be a hell lot more bullets, starting with the Razr HD being plagued by first world problem (All Samsung's "Smart features") to non-removable battery. And if they were to put comments by popular Tech Reporters, the S3 has way more reviews saying the S3 feels more natural in hand despite being huge. Besides, the whole fiber backing thing can be on the S3 too, just buy another cover lol. http://cdn101.iofferphoto.com/img3/item/520/016/793/samsung-galaxy-s3-siii-s-iii-carbon-fiber-back-i9300-us-7382.jpg Nice try Moto, try harder...

32. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Wow, someone is a little butthurt. Truth is, apart from the size of the microSd card support, screen size, and camera quality, there is nothing that Samsung really has over the Razr line.

37. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Naw, I'm just saying...I don't support bashing ads much, even Samsung's "It doesn't take a genius" ad, even if it's mostly true. But this? There's just so many things wrong with it. For example, Battery having 20% more juice, doesn't mean it last longer (which explains the ** on the statement). It's all about how you use the phone. Second, the backing, the S3's is a polycarbonate backing, not plain plastic. And the Razr HD has a removable back too, so what difference does it make if water spills? It can still get into the phone. Finally, that Innovative design point, is totally personal preference, and tech websites say almost the same thing for all phones, the iPhone, the OneX, the S3, the Xperia S. The Razr is probably another one in this list, it's nothing special to go writing about. Overall, I just prefer it if companies promote what is special about their phones, not what their competitors suck at. Example, Nokia's Carl Zeiss lens, Samsung's Smart features, HTC's Beats, etc.

42. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

okay, now you're just nitpicking. the point is it has the capacity to last longer than the SIII under the same amount of usage, they have the same display and the same processor therefore someone that goes from an SIII to a Razr HD and uses the same screen brightness and everything will get a 20% increase in the longevity of their smartphone usage, more than that if they use Smartactions. Motorola devices have their internal circuit boards covered in the water resistant nano-coating as well. i used to dip my Droid Razr into a Lake just to show it off to my friends. i never had any issues with it. what you need to do is hold on to one of these. i think the Razr HD series' build quality and design is so far beyond the SIII's and if you get an SIII you have to get a case for it, it's imperative if you don't want to take a chance with breaking you phone if you drop it once real good on something hard because you will break it if that happens and on the other hand phone cases wish they were as tough as the Razr HD. the new Motorola gives more emphasis on battery life with their products because Google and Motorola realize that's what's important in the industry now. if Samsung had put their phone next to a Motorola and started comparing Camera features they'd be doing the same thing. the fact of the matter is the things Motorola talks about are things that are special about their devices it's just this particular time they're rubbing it in to Samsung.

18. Tsepz_GP

Posts: 1227; Member since: Apr 12, 2012

Lol, very clever ad by Moto :) Such a shame their UI and features are far behind Samsung's.

19. wendygarett unregistered

What do you mean... Moto are more stock android feel compare to other tho...

24. MeoCao unregistered

Haha, you surprised me with your knowledge about tech.

36. SleepingOz unregistered

Well since you've been on Android forums lately, you should know that stock Android lacks a lot of thing, right?

17. TechBuddha

Posts: 5; Member since: Dec 12, 2012

Google : Motorola :: Samsung : Tizen Bring on Tizen, Samsung!

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