Motorola aims at Samsung in new ad

Motorola aims at Samsung in new ad
Back in 2010 when the Apple iPhone 4 was having problems with Antennagate and the left-handed death grip, and sent out all of those rubber bumpers to owners, Motorola ran a couple of expensive full-page ads in major newspapers to make fun of Apple's plight while promoting the Motorola DROID X. Motorola used the same approach earlier this year to make fun of Apple's problems with its Apple Maps application.

Now, the wholly owned Google subsidiary is changing targets and is going after the Samsung Galaxy S III in a new ad that shows that the Motorola DROID RAZR HD downloads faster than the Samsung Galaxy S III over the exact same Verizon LTE network and Qualcomm processor. To illustrate this, the ad shows a Motorola DROID RAZR HD with a completed download of Angry Birds while the same app is only 60% completed on a Samsung Galaxy S III. The funny part is the copy which reads "Don’t get stuck downloading from another galaxy. Get faster download speeds with DROID RAZR HD."A link will take you to a Motorola web site where further comparisons are made between the Motorola DROID RAZR HD and the Samsung Galaxy S III for battery life, design and build quality.

Motorola notes that the DROID RAZR HD gets 20% more battery life than Samsung;s flagship smartphone, and that's not the Motorola DROID RAZR MAXX HD in the comparison either. The MAXX-less model has a long lasting 2530mAh cell of its own, good for 24 hours. Motorola also compares the Kevlar back of its device and the water-repellant nanocoating that makes its handset more durable than the Samsung Galaxy S III and its plastic back. Lastly, Moto likes its design better than that of the Samsung unit.

It's a good job of marketing by Motorola, but the Samsung Galaxy S III might be too hard to take down, even with a strong attempt like this from Motorola. We wonder how Samsung feels about being tossed under the bus by its partner. Google, after all, does own Motorola.

source: Motorola (1), (2) via DroidLife
 


Related phones

DROID RAZR HD
  • Display 4.7" 720 x 1280 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDHC
  • Battery 2530 mAh(16h talk time)
Galaxy S III Verizon
  • Display 4.8" 720 x 1280 pixels
  • Camera 8 MP / 1.9 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2100 mAh(15.00h talk time)

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50 Comments

1. tiara6918

Posts: 2263; Member since: Apr 26, 2012

It's hard to see your partners ending up being your competitors. Even the super amoled screen on the droid razr hd is made by samsung

8. MeoCao unregistered

buying something from some1 does not make the person yr friend. Motto and SS are natural competitors and SS does not give Motto those amolet screen for free.

13. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

This article is forgetting that though Motorola is owned by Google. Google themselves has said numerous times Moto runs themselves and Google treats Moto just like any other partner (Samsung, LG, HTC, Etc) which is why Moto didn't make the latest Nexus device.

11. AWiseGuy

Posts: 68; Member since: Oct 30, 2012

And for now Sammy is still producing stuff for Apple. Just because it's good business doesn't mean they have to like each other.

21. andro.

Posts: 1999; Member since: Sep 16, 2011

Its the beauty of android here,one os,one platform but with mulpile manufacturers fighting for top spot. Its resulted in android handsets progressing in enormous amounts each year,each offering their own manufacturers flavour while having the core google goodness. Ios in retrospect with its one phone one ui has remained pretty much stagnant for the last few years,although this is also largely due to ifans buying essentialy the same handset year after year,apple hasn't even needed to try to innovate

25. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

It goes the same for Apple and Samsung, but they are breaking up. But I do like big battery @@ but wish Motorola has a good phone on AT&T

38. dudeyoureabarista

Posts: 16; Member since: Jun 24, 2012

Guys look closely to the last pic, you could see the galaxy s3 is tilted to show the back cover making it look a whole lot thicker than it actually is. For the razr they only show the side to make it seem its way thinner. But still a clever ad but I still prefer Samsung :P

2. XPERIA-KNIGHT unregistered

id definitely get the maxx before the S3 ..........seriously..... only thing sammy has better is the features and little gimmicks

3. wendygarett unregistered

That phone look sexy when standing next to sgs3 lol

35. SleepingOz unregistered

Gimmicks like spen, multiscreens and so on, right?

4. BadAssAbe

Posts: 507; Member since: Apr 22, 2011

Samsung and google fighting is like Best Friends fighting over the last hot pocket

5. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I would feel more comfortable selling Motorola phones if their cameras were better compared to Samsung's. It's a clever ad, and Motorola needs some work to get back its market share. I think though that as long as they keep it relatively lighthearted Motorola's campaign is okay.

9. XPERIA-KNIGHT unregistered

yea that was one thing i forgot to mention they have better, the camera, but where i think it trades off is for design! sammy has better features and camera but motorola has battery and design......and for me, design and battery is something way more needed than magic tricks..........not knocking it completely cuz its prolly fun to use but id still go with moto on this one.... also a good idea for moto would be to work with sony like everyone else is! for the camera that is

6. MeoCao unregistered

Moto needs to make their phone design a la Nexus 4 and improve the software. I can't wait to see the 1st super phone Moto makes under Google ownership.

7. doubler86

Posts: 320; Member since: Jan 26, 2011

Umm the Galaxy S3 has a better stand by time than even the Razr Maxx HD. So I like how they leave that out in their so called 20% more. If you want the best Battery Life it's the Note 2 anyway. Moto stick to making fun of apple, they are a lot easier of a target.

10. XPERIA-KNIGHT unregistered

would you rather a better stand by time or better USAGE time? jus a question

12. galanoth

Posts: 428; Member since: Nov 26, 2011

The GS3 battery is easily replaceable though. I love being able to change to a full battery in a minute if I need.

16. XPERIA-KNIGHT unregistered

true.......but with a battery like the maxx you might not have to charge much so replacing it would be kinda irrelevant.....and plus you would have to pay extra money for a bigger battery with the galaxy..... Only thing they really got over the maxx is features and camera

14. phil2n

Posts: 519; Member since: Apr 30, 2012

There's no "Pity" word in competition..

15. amiaq

Posts: 509; Member since: Jun 30, 2012

Wooo.. iPhone 5 is irrelevant? Definitely!!

17. TechBuddha

Posts: 5; Member since: Dec 12, 2012

Google : Motorola :: Samsung : Tizen Bring on Tizen, Samsung!

18. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

Lol, very clever ad by Moto :) Such a shame their UI and features are far behind Samsung's.

19. wendygarett unregistered

What do you mean... Moto are more stock android feel compare to other tho...

24. MeoCao unregistered

Haha, you surprised me with your knowledge about tech.

36. SleepingOz unregistered

Well since you've been on Android forums lately, you should know that stock Android lacks a lot of thing, right?

20. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Yeah, It's funny how all these ads have almost no standing at all. If Samsung were the one shooting Moto, there would be a hell lot more bullets, starting with the Razr HD being plagued by first world problem (All Samsung's "Smart features") to non-removable battery. And if they were to put comments by popular Tech Reporters, the S3 has way more reviews saying the S3 feels more natural in hand despite being huge. Besides, the whole fiber backing thing can be on the S3 too, just buy another cover lol. http://cdn101.iofferphoto.com/img3/item/520/016/793/samsung-galaxy-s3-siii-s-iii-carbon-fiber-back-i9300-us-7382.jpg Nice try Moto, try harder...

32. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Wow, someone is a little butthurt. Truth is, apart from the size of the microSd card support, screen size, and camera quality, there is nothing that Samsung really has over the Razr line.

37. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Naw, I'm just saying...I don't support bashing ads much, even Samsung's "It doesn't take a genius" ad, even if it's mostly true. But this? There's just so many things wrong with it. For example, Battery having 20% more juice, doesn't mean it last longer (which explains the ** on the statement). It's all about how you use the phone. Second, the backing, the S3's is a polycarbonate backing, not plain plastic. And the Razr HD has a removable back too, so what difference does it make if water spills? It can still get into the phone. Finally, that Innovative design point, is totally personal preference, and tech websites say almost the same thing for all phones, the iPhone, the OneX, the S3, the Xperia S. The Razr is probably another one in this list, it's nothing special to go writing about. Overall, I just prefer it if companies promote what is special about their phones, not what their competitors suck at. Example, Nokia's Carl Zeiss lens, Samsung's Smart features, HTC's Beats, etc.

42. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

okay, now you're just nitpicking. the point is it has the capacity to last longer than the SIII under the same amount of usage, they have the same display and the same processor therefore someone that goes from an SIII to a Razr HD and uses the same screen brightness and everything will get a 20% increase in the longevity of their smartphone usage, more than that if they use Smartactions. Motorola devices have their internal circuit boards covered in the water resistant nano-coating as well. i used to dip my Droid Razr into a Lake just to show it off to my friends. i never had any issues with it. what you need to do is hold on to one of these. i think the Razr HD series' build quality and design is so far beyond the SIII's and if you get an SIII you have to get a case for it, it's imperative if you don't want to take a chance with breaking you phone if you drop it once real good on something hard because you will break it if that happens and on the other hand phone cases wish they were as tough as the Razr HD. the new Motorola gives more emphasis on battery life with their products because Google and Motorola realize that's what's important in the industry now. if Samsung had put their phone next to a Motorola and started comparing Camera features they'd be doing the same thing. the fact of the matter is the things Motorola talks about are things that are special about their devices it's just this particular time they're rubbing it in to Samsung.

22. amiaq

Posts: 509; Member since: Jun 30, 2012

I see what you doing there Google/Moto/Samsung, promoting Android without making any reference to the (I would rather not say)!!!

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