Motorola, Verizon to keep spending on promoting DROID brand

Motorola, Verizon to keep spending on promoting DROID brand
The nation's largest carrier, Verizon Wireless, spent $100 million to promote the Motorola DROID, a move that paid off for both firms as Verizon customers finally had a phone that could go toe to toe with the iPhone, and the Schaumburg based manufacturer had its first hit since the RAZR. Now, both firms want to see history repeat itself. The duo has agreed for Verizon to receive some of Motorola's upcoming smartphones and promote them heavily. As we previously reported, two Android models from the manufacturer are supposed to be offered by the carrier in July. Speculation is that the devices are the Motorola DROID SHADOW with a 4.1/4.3 inch screen, and the DROID 2 with a improved QWERTY keyboard. For Motorola, keeping the success of the DROID name is important if the handset division is to be spun off as a separate entity-something that Co-CEO Sanjay Jha has wanted since joining Motorola. For Verizon, the carrier continues to get super spec'd Android models that can compete with the flagship models of other carriers. Thanks to a deal with George Lucas, Verizon owns the "Droid" name for cellphones.

Motorola DROID SHADOW Preliminary Specifications

source: WSJ

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9 Comments

1. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Seriously I would kill for a 4.1 inch droid with a large keyboard lay out like the touch pro 2. Its a shame they only are changing the keyboard, maybe more rom and ram and a slightly faster processor.

3. vzwtechbill

Posts: 175; Member since: Mar 16, 2009

I personally believe that there'll be more changes than just the keyboard...what would be the incentive to buy the Droid 2 otherwise? Especially with the popularity of the snapdragon processors, I think a DROID2 with same specs would = fail

4. zuno gyakusatsu

Posts: 257; Member since: Mar 16, 2010

you wont have to kill for it. just buy one and you will be guaranteed about 15 replacements from verizon. just call them up and say you own a droid. they will call you a tool for buying one and send you another steamy turd with the motorola logo stamped on it!

6. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

You must have gotten fired from Motorola because all you do is spout sh*t about them homey... Even though they make one of VZW's hottest phones right now...

8. cc16177

Posts: 312; Member since: May 09, 2010

Judging by your name you are probably the dumbest Asian person alive.

9. bigredturtleman

Posts: 2; Member since: Jun 01, 2010

YEAH WHAT YOU SAID....

2. corporateJP

Posts: 2458; Member since: Nov 28, 2009

That's pretty cool.

5. rjt185

Posts: 257; Member since: Jun 11, 2009

Glad I've held off on the Incredible thus far, not that there's a choice, delays on orders and all. lol

7. Windsponge

Posts: 97; Member since: Nov 01, 2009

I have held off too but might wait past the next few too. December should have some great things coming.

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