Show menu
Home
›
News
›
Motorola Moto X ‘got wood’ marketing fail: company silently removes all sex jokes

Motorola Moto X ‘got wood’ marketing fail: company silently removes all sex jokes

Posted: 02 Aug 2013, 06:38, by Victor H.

Share Tweet Share

Tags : T-Mobile -T-Mobile + AT&T -AT&T + Verizon -Verizon + Sprint -Sprint + Motorola -Motorola + Android -Android +

Motorola has become a different company under Google and the newly announced Moto X is the first handset that truly shows this transformation. The device is met with mixed reactions, but it is obviously hugely important for Motorola and its parent company Google as it is said to have allocated a whopping $500 million to market it.

That marketing effort might have started on the wrong foot, though, as initial ads for the Moto X were filled with sexual innuendo. From Motorola’s ‘Yep. We’ve got wood.’ tweet (we really hope there’s no need to explain this, is there?) to a penis joke and a ‘that’s what she said’ ad, people just started noticing.

Motorola’s weird marketing decision to go with sex jokes quickly started backfiring and now the company has decided to quietly erase all those obviously inappropriate joke from the official marketing materials for the phone.

Take a look at what Motorola changed quickly and silently.

Motorola Moto X ‘got wood’ marketing fail: company silently removes all sex jokes

View more
+ 2 images

source: Business Insider

Related phones

PhoneArena rating:

8.5 Very good

User rating:

9.4 Excellent

Motorola Moto X Compare

Specifications News^[328]

Rivals Photos

Size it Videos

22 Comments

Options
Close Follow › Following
Show comments:

Display mode:

Always view all comments

posted on 02 Aug 2013, 06:43 13

1. tiara6918 (Posts: 2111; Member since: 26 Apr 2012)

Dirty, dirty move...hahaha

posted on 02 Aug 2013, 08:18

9. Nathan_ingx (Posts: 4321; Member since: 07 Mar 2012)

"2k+ more combos. Designed by you."...lol.

posted on 02 Aug 2013, 06:45 13

2. darkskoliro (Posts: 1090; Member since: 07 May 2012)

Im having a good laugh :) haha, I like a chilled out company! Not always in your face about competition.

posted on 02 Aug 2013, 06:47 6

3. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

That was awesome.

posted on 02 Aug 2013, 07:01 5

4. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

LMAO! Dirty, but awesome!

posted on 02 Aug 2013, 07:09 5

5. EXkurogane (Posts: 863; Member since: 07 Mar 2013)

I just read an article on a non-tech site days ago, and the title of that article is "Got Wood", and it was directed at a sexual joke in that article.

posted on 02 Aug 2013, 07:19 14

6. gazmatic (Posts: 795; Member since: 06 Sep 2012)

the whole campaign sounds like it was written by a horny 14 year old virgin

posted on 02 Aug 2013, 09:47

11. ebubekir26 (Posts: 334; Member since: 21 Dec 2012)

puahaaahahahahaha xD

posted on 02 Aug 2013, 07:22 7

7. sipha (Posts: 439; Member since: 12 May 2012)

They realy dont seem that bad to me!!

posted on 02 Aug 2013, 08:12 1

8. Danishs (Posts: 147; Member since: 23 May 2013)

Trying to appeal of teenagers fail

posted on 02 Aug 2013, 09:46

10. XPERIA-KNIGHT (unregistered)

funny as hell lool XD

posted on 02 Aug 2013, 11:03

12. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)

Designed by you. Costs $575 in the USA.

posted on 02 Aug 2013, 14:49 1

15. Shatter (Posts: 2036; Member since: 29 May 2013)

for $575 Galaxy S4 is a better option. Sorry Motorola $400/$450 for 32gb at max for this phone off contract.

posted on 02 Aug 2013, 11:08 1

13. roscuthiii (Posts: 2241; Member since: 18 Jul 2010)

Too bad for them the Moto X isn't going to be available in Europe off the bat. They don't have any problems with marketing like this. But the "USSR" (the United States of Sexual Repression) of course will raise a stink over it and pull the ads.

Just the other day, my gf was showing me an ad that appeared on a UK online news site (maybe the Telegraph?) about a company called Hello Flo. They discreetly deliver feminine hygiene products to girls starting their "cycles" so they don't have to be embarrassed about it. Delivers to places like summer camp and stuff.
The whole thing is narrated by some approximately young girl who says, "It's like Santa for your vag!"

posted on 02 Aug 2013, 14:50

16. Shatter (Posts: 2036; Member since: 29 May 2013)

"United States of Sexual Repression"

Its to opposite of that, maybe 50 years ago but not anymore. You don't have nude people roaming the streets but its everywhere you go.

posted on 02 Aug 2013, 17:13

19. roscuthiii (Posts: 2241; Member since: 18 Jul 2010)

Yeah, it's a bit hyperbolic. But only in social connotations. The FCC controlled Standards & Practices that are imposed over much of American Media is a whole lot more strict than that of other countries.

posted on 02 Aug 2013, 11:57

14. Azurus (Posts: 12; Member since: 22 Apr 2013)

we can use a little bit of dirty ads from time to time =P
besides who doesnt have that little dirty mind that he/she would like to give it a laugh from time to time =D

posted on 02 Aug 2013, 15:18 1

17. HildyJ (Posts: 305; Member since: 11 Aug 2012)

There's almost no such thing as bad publiciy. How many publications, web sites, and even news shows mentioned Moto's campaign. I suspect it generated no more than a groan or a bemused smile from most smartphone owners and it got them tons of free publicity. Then they removed it and the bad press will vanish in a few days but more people have heard of the Moto X and that means more potential customers.

posted on 02 Aug 2013, 15:57

18. roldefol (Posts: 4365; Member since: 28 Jan 2011)

I was about to say the same thing! They turn heads with a racy campaign, gauge the response in real-time, then adjust as necessary. Free publicity + quiet cover-up = win.