Who spends the most on mobile gaming? Hint: it's not iPhone X users

Who spends the most on mobile gaming? Hint: it's not iPhone X users
Last year, average phone prices hit a record, riding on $900+ handsets like the iPhone X, Note 8, or Pixel 2 XL. This year, the trend is here to stay, it seems, yet at least one cohort may be jolly about it, and it's mobile game developers.

Users with expensive phones from Apple, Samsung and Google, it turns out, spend the most on games, too. In fact, research firm DeltaDNA has pegged the latest smartphones from these makers to have almost three times the monetization ratio, compared to the plebeian average of 2-3% of freemium gamers making in-app purchase for the grand total of $1.50.

The Pixel 2 XL users topped the chart with 11% conversion rate, and $3.46 spent, but it's 6.72% of iPhone 8 uses that spend the most on average - nearly $4. Above are the current record high monetization ratios, and DeltaDNA's CEO sound pretty upbeat for the mobile gaming future going forward, too, claiming that "this latest study should make encouraging reading for game publishers and developers as it reinforces the trend that better performing smartphone models deliver more positive game monetization KPIs."

via VB

FEATURED VIDEO

5 Comments

1. fonephreak

Posts: 24; Member since: Feb 11, 2017

who even buys this pixel 2, overpriced crap and overhyped by youtube reviewers who get it for free. Oneplus is half the price less buggy and way better

2. fyah_king unregistered

Overhyped? It’s still the best phone in 2018. Lol

3. sgodsell

Posts: 7451; Member since: Mar 16, 2013

That's rich with buggier and way better. The OnePlus has been steadily been rising in price with each new version. Sure it's still cheaper, but it's certainly not cheap anymore. The OnePlus is using a forked version of Android called Oxygen OS, and it's even missing some features from their latest Oero update like project treble. BTW does the latest OnePlus have an AI processor separate from the SD 835 which can operate at 3 trillion operations per second? Nope it doesn't, but the Pixel 2's have and can operate at that speed of 3 trillion operations per second. Not to mention the OnePlus support is much worse than Pixel support. Also you get unlimited storage and Daydream with every Pixel.

5. Cyberchum

Posts: 1095; Member since: Oct 24, 2012

Forked Android? So there's no Google Play services? The s**t people spew here just to make their choice brand look better. Lol

4. bur60

Posts: 981; Member since: Jul 07, 2014

The price bit is true. For what you get, the Pixel xl 2 is way overpriced in my opinion (just like S9's retail price and all iphones). The youtubers are happy with it because it's how android should be. They don't consider the price.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.