Last year, average phone prices hit a record, riding on $900+ handsets like the iPhone X
, Note 8
, or Pixel 2 XL
. This year, the trend is here to stay, it seems, yet at least one cohort may be jolly about it, and it's mobile game developers.
Users with expensive phones from Apple, Samsung and Google, it turns out, spend the most on games, too. In fact, research firm DeltaDNA has pegged the latest smartphones from these makers to have almost three times the monetization ratio, compared to the plebeian average of 2-3% of freemium
gamers making in-app purchase for the grand total of $1.50.
The Pixel 2 XL
users topped the chart with 11% conversion rate, and $3.46 spent, but it's 6.72% of iPhone 8
uses that spend the most on average - nearly $4. Above are the current record high monetization ratios, and DeltaDNA's CEO sound pretty upbeat for the mobile gaming future going forward, too, claiming that "this latest study should make encouraging reading for game publishers and developers as it reinforces the trend that better performing smartphone models deliver more positive game monetization KPIs