Microsoft sends Lumia astronauts to take off from Heathrow's Terminal Galaxy S5

Microsoft sends Lumia astronauts to take off from Heathrow's Terminal Galaxy S5
Earlier this month, Samsung took over Heathrow Airport’s Terminal 5, renaming it “Terminal Galaxy S5”, and placing ads all over the place. Naturally, Samsung’s rivals aren’t too happy about this display of marketing power. And Microsoft is actually doing something about it.

The Windows maker sent four “Lumianauts” to Terminal 5, as it had heard “that you can now reach the Galaxy” from there. However, upon reaching the terminal, the Lumianauts “learned that there was no such thing as a flight to the Galaxy. Rather, the terminal had been taken over by advertising for another mobile phone company.” Bummer.

Although the Lumianauts didn’t make it to the Galaxy, Microsoft lets us know that “we can all console ourselves with the knowledge that the Lumia we have in our pockets is always out of this world.”

We’ve no idea if this campaign (if it can be called like that) can have a positive effect on Lumia sales. However, it’s worth trying. And, of course, when you have Microsoft’s marketing budget, you can try pretty much anything.


source: Nokia Conversations

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12 Comments

1. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I would love to be the guy to get paid to do stupid stuff like that o.O

11. sgodsell

Posts: 6640; Member since: Mar 16, 2013

Its kind of funny. Microsoft use to be so big in the tech world. Now they are so small. They send 4 tiny lumias into the next big thing. The Galaxy.

12. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I wouldn't call them small by any mean. But The stunt they pulled is pretty funny.

2. jrod78414

Posts: 102; Member since: Dec 18, 2013

ad wars

9. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Samsung Android Galaxy will do well and succeed, Nokia Wp will be seen and forgotten

3. wilsong17 unregistered

ahh desperate times huh

6. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

They have been trying for 10years and being so desperate that this will be a "Fail" "Epic Fail"

4. refillable

Posts: 1071; Member since: Mar 10, 2014

Lol... Something to laugh about before the G3's launch.

5. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Even this won't help MS WP to gain profits and shares and popularity No one likes and wants WP They even gave the 9series free on contract and even that ain't selling MS just giveup, no one is intrestead on your product

7. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

I like WP. A lot. For now I'll stay with Android, but who knows what's gonna happen. W 8.1 is easily the best OS in the world and because of that WP has so much potential. Right now it's right behind Android IMO

8. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

That ad should be rewarded as the worlds biggest band aid.

10. zuckerboy

Posts: 898; Member since: Dec 22, 2011

lol microsoft first focus other brands then come to samsung. there is 'little' gap between lumia and galaxy ;)

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