During the first day of Microsoft's Build developer conference today, the company laid out some interesting statistics about what users are moving over to Windows Phone. While the platform is growing at a respectable clip, it hasn't reached a level where Microsoft can boast about user numbers that much, but it can definitely mention when users are switching from Android.
According to Principal Group Program Manager Sam George, the largest segment (42%) of new Windows Phone users are those coming from feature phones, which makes quite a bit of sense to us. Once you choose a smartphone platform, and start spending money in whatever app store is available, you're much less likely to abandon that platform. This is also good news for Microsoft, because there are still 4 billion feature phone users in the world.
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Another big chunk of new Windows Phone users (23%) are those who are switching from Android, although Microsoft took a bit of a jab by using the term "upgrading" when talking about those coming from Android. Last year, we put together a 4-part guide for those thinking about switching from Android to Windows Phone, and we're hoping to update that soon, if you're a dissatisfied Android user looking for a change. And, of course Microsoft has made an app to help you find the apps you want on WP.
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Michael Heller is known for his clear and informative articles on mobile technology. He explores important topics such as the rollouts of 5G networks and the advancements in mobile payments, offering readers insights into the evolving tech landscape.
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