Microsoft says 23% of switchers come from Android

Microsoft says 23% of switchers come from Android
During the first day of Microsoft's Build developer conference today, the company laid out some interesting statistics about what users are moving over to Windows Phone. While the platform is growing at a respectable clip, it hasn't reached a level where Microsoft can boast about user numbers that much, but it can definitely mention when users are switching from Android.

According to Principal Group Program Manager Sam George, the largest segment (42%) of new Windows Phone users are those coming from feature phones, which makes quite a bit of sense to us. Once you choose a smartphone platform, and start spending money in whatever app store is available, you're much less likely to abandon that platform. This is also good news for Microsoft, because there are still 4 billion feature phone users in the world. 

Another big chunk of new Windows Phone users (23%) are those who are switching from Android, although Microsoft took a bit of a jab by using the term "upgrading" when talking about those coming from Android. Last year, we put together a 4-part guide for those thinking about switching from Android to Windows Phone, and we're hoping to update that soon, if you're a dissatisfied Android user looking for a change. And, of course Microsoft has made an app to help you find the apps you want on WP. 

source: WPCentral

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67 Comments

1. Kevinphantom

Posts: 82; Member since: Jun 17, 2013

Wtf Microsoft All wp smartphones are midrange

6. Credo

Posts: 749; Member since: Apr 19, 2012

Then what about the iPhone5/iPhone5s? Greetzz.

25. HDShatter

Posts: 1021; Member since: Jan 17, 2013

I iPhone 5 is also midrange. Only Android devices have good enough hardware to be called high end.

46. darkkjedii

Posts: 31097; Member since: Feb 05, 2011

And what phones does HDShatter make?

58. ianbbaa

Posts: 332; Member since: Mar 20, 2013

I am also android user and also used windows phone, half the spec of WP is still more fluent as any android device out there...when it comes to raw performance, gaming, yes, it is not that good, but android phone double so powerfull as WP is still not that smooth as WP device - which is more important for casual PHONE user, not phone game console user... ..who does not believe, just check some WP device in your local store. I am talking for people that do not use custom kernels and roms on androids...i mean, out of the box, for casual users is WP a better choice.

60. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

The problem with Android is that iPhone and WP mid range devices function way better...

2. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Wouldnt really say Windows Phone is an upgrade when compared to Android, but hey everyone has their preferences..

27. HDShatter

Posts: 1021; Member since: Jan 17, 2013

23% of android users switched from their crappy penny on contract phone to their penny on contract windows phone.

30. roldefol

Posts: 4744; Member since: Jan 28, 2011

Thank you for that amazing and undoubtedly truthful fact! Yeah, I'm thinking of switching from my $300 on contract Android to a $100 on contract Nokia. I'm sure I'm the only one though.

35. Credo

Posts: 749; Member since: Apr 19, 2012

Enjoy it ! Greetzz.

49. roldefol

Posts: 4744; Member since: Jan 28, 2011

I'm only thinking about it. I'll wait and see what LG brings to the G2, and Motorola to the Razr Ultra, then choose the best overall package. Which just demonstrates my point (#5 below) - I'm not choosing Windows vs. Android, I'm choosing Nokia vs. Moto vs. LG vs. HTC.

59. soshi

Posts: 154; Member since: Mar 08, 2012

You read the statistic wrong. It is different when you say "23% of android users switched" and what microsoft: "23% of switchers come from android" Let say there are 100 people change their phone to wp and 23 of them from android. When we said this fact in microsoft's way then that will be "23% of the switchers come from android" which they mean 23 out of 100 wp new user. But if it is said it in your way "23% of android users switched", then we must take the percentage of all of android user which is not the 100 people we mention before. Let say there are 100.000 user of android before, then there are 23000 android user who make a move to wp base on your statistic.

63. Googler

Posts: 813; Member since: Jun 10, 2013

Noticed that too, 23% of Windows users isn't even close to 23% of Android users. While it's still something for MS to brag about, it's not really as big a deal as they make it to be.

3. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Sooo, no mention of how many users coming from iOS? Probably don't want their silent partner to look bad. I don't get why these companies can't just make a product, get it on the sales floor, and let it stand on it's own two feet. If what you're offering is that good, there shouldn't be any need to go after the competition. In this day and age, it's not about showing how good you are, but about trying to show how bad the other guy is.

16. rusticguy

Posts: 2828; Member since: Aug 11, 2012

+1 on Silent "Sleeping" Partner :)

54. jael206

Posts: 147; Member since: Jul 18, 2012

Hmmm.. I wonder who's that silent iPartner you are refering to?

55. rajagopalan.k

Posts: 35; Member since: Dec 17, 2012

I hope the phone you're referring to as "that good" is a nexus

4. Veigald

Posts: 290; Member since: Jan 13, 2012

Most android users are still on Gingerbread, so yeah, WP8 is clearly an upgrade for them.

9. Whateverman

Posts: 3295; Member since: May 17, 2009

I'd rater use Gingerbread then WP8, but like CanYouSeeTheLight said, everyone has their preference.

15. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

I'm sure you'd rather use Gingerbread, but not the hardware that usually comes with it >_>

23. Whateverman

Posts: 3295; Member since: May 17, 2009

I must admit, you got me there. No I would not, lol!

20. papss unregistered

I would never choose anything GB over any of the current OS's.. GB was mediocre at best.

5. roldefol

Posts: 4744; Member since: Jan 28, 2011

Let's be honest, people aren't leaving Android for Windows Phone, they're leaving Android brands for Nokia. Without Nokia, WP8 would be nowhere.

7. Credo

Posts: 749; Member since: Apr 19, 2012

True! I have to agree with this, Nokia put so much effort in Windows Phone, Microsoft is lucky, without Nokia i didn't know Windows Phone at all ... Greetzz.

21. papss unregistered

That's true because I'm one of those people that did just that

29. -box-

Posts: 3991; Member since: Jan 04, 2012

Somewhat, although I know a few that went for the WP8X because they liked HTC's design and feel plus WP8, and a few that went for the Titan series for the screen and high-res camera. Also know know one who bought an unlocked Ativ S because they wanted a GS3's guts without the burden of android

34. akki20892

Posts: 3902; Member since: Feb 04, 2013

right agree dude i will be one of them to switching android to wp for NOKIA. go nokia go.

37. Credo

Posts: 749; Member since: Apr 19, 2012

Enjoy itt! Greetzz.

66. akki20892

Posts: 3902; Member since: Feb 04, 2013

maybe in 2014 i guess not now, i'm using htc one right now.

67. Credo

Posts: 749; Member since: Apr 19, 2012

HTC One is a very nice phone ! I hope they make a Windows Phone version of it, i don't want to use Android, not becouse i hate it, it's just that i love Windows Phone ... Greetzz.

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