Microsoft posts an introductory video of the Lumia 535

Microsoft posts an introductory video of the Lumia 535
Microsoft has just announced the Lumia 535 – the first smartphone to carry Microsoft's own brand – and now, it is, naturally, going to put some work into acquainting us with the newest Windows Phone handset.

To do so, the company just uploaded a video ad to show the Lumia 535 and have all its features elaborated on by a person, introduced as a copywriter (nudge, nudge, productive crowd). We are treated to a showcase of the 5” display, the wide-angled selfie cam and the Lumia selfie app, Cortana, pinning apps as Live Tiles, and are informed about OneDrive giving 15 GB storage for free to Lumia owners, and the built-in Office, for some file-tweaking on the go.

The Lumia 535 comes with Windows Phone 8.1, sporting the latest update – Lumia Denim – out of the box. It is equipped with a 1.2 GHz quad-core Snapdragon 200 SoC, with 1GB RAM ,and 8GB of internal memory, which can be expanded up to 128 GB via microSD card, two 5 MP cameras, and a 1905 mAh battery.

So, it's an entry-level handset, and is priced competitively – at ~$135 (€110). The 535 will be sold in Single SIM and Dual SIM variants, probably market-dependant, and the first country to get it will be China, later this month.

Related phones

Lumia 535
  • Display 5.0" 540 x 960 pixels
  • Camera 5 MP / 5 MP front
  • Processor Qualcomm Snapdragon 200, Quad-core, 1200 MHz
  • Storage 8 GB + microSDXC
  • Battery 1905 mAh(13h 3G talk time)



1. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

This will help gain some market share for WP. Perfect timing MS.

2. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

In India where its doing well maybe. In rest of the world? Nope. In Asia Xiaomi is domination. In EU/USA its all about Samsung and Apple.

6. itsjustJOH

Posts: 232; Member since: Oct 18, 2012

In Asia? You mean China?

3. zoomtech

Posts: 12; Member since: Nov 11, 2014

this phone is very nice , but the huge Problem that is windows phone os!

4. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

How exactly is that a huge problem? Apps? Seriously? Most people don't download or use that many apps, and in return you get a much smoother and well-designed UI than you would with iOS or Android...

5. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Don't bother him. People will never get how great of an OS Windows Phone is until they try it out.

7. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Your opinion. IMO both Android and iOS look better than WP and it's not that much smoother (especially compared to iOS). And I've owned WP and tried out newer models. Still disliking it.

10. StreetNerd

Posts: 870; Member since: Dec 08, 2010

currently owning a nexus 5, hardly using app, and experience on it is crap. random lags/freezes (have to reboot it) spending money on a high end device is just plain dumb...

11. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Depends I suppose. You would need to like icons to like both ios and android. To me when people talk widgets I think, live tiles. I currently own androids, wps, and use ios on a daily basis, along with several android models (about 30 new phones in all on a daily basis). My 925 with nearly 100 apps is as smooth as butter and faster than our nearly clean s4 and s5. Heck today Cortana was even faster than the s5 google now, though I think that was a fluke.

12. SeanContra

Posts: 82; Member since: Mar 24, 2014

I don't see that as a problem at all. I'm a WP user (not a fanboy, honest) and I'm quite happy with this OS :)

8. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

Yay been waiting for this beauty (in low tier) will get this for secondary use with my xperia z1...

9. pureviewuser

Posts: 501; Member since: Nov 11, 2012

Will be great as a work device and my lumia 1520 for leisure.:)

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