Microsoft is undergoing a fundamental shift to become a 'devices and services' company

Microsoft is undergoing a fundamental shift to become a 'devices and services' company
Microsoft has finally said it: a “fundamental shift is underway,” transforming the company from a services provider to a device and service model. In an annual letter to shareholders, chief executive Steve Ballmer puts it all out clearly.

But you’ve probably already guessed it - after all the company is launching a tablet it made on its own in a couple of weeks, the Microsoft Surface. And rumors about Microsoft working on a phone have recurred way too often too ignore them.

This of course doesn’t mean the Windows maker will stop seeking the support of other manufacturers it has traditionally worked with.

Looking back at the present and past, that’s a huge shift, but not entirely new for Microsoft that already has the Zune player and the Xbox in its track record.

The company will also continue working on its Kinect initiative and new interfaces, and that is great news. Here are Microsoft’s priorities over the coming years:

And for the full letter, just hit the source link below, but don’t hesitate to also let us know what you think about this new Microsoft, a company of not just software, but hardware as well - do you think it’s products will succeed?

source: Microsoft

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