Microsoft is undergoing a fundamental shift to become a 'devices and services' company

Microsoft is undergoing a fundamental shift to become a 'devices and services' company
Microsoft has finally said it: a “fundamental shift is underway,” transforming the company from a services provider to a device and service model. In an annual letter to shareholders, chief executive Steve Ballmer puts it all out clearly.

But you’ve probably already guessed it - after all the company is launching a tablet it made on its own in a couple of weeks, the Microsoft Surface. And rumors about Microsoft working on a phone have recurred way too often too ignore them.

This of course doesn’t mean the Windows maker will stop seeking the support of other manufacturers it has traditionally worked with.

Looking back at the present and past, that’s a huge shift, but not entirely new for Microsoft that already has the Zune player and the Xbox in its track record.

The company will also continue working on its Kinect initiative and new interfaces, and that is great news. Here are Microsoft’s priorities over the coming years:

And for the full letter, just hit the source link below, but don’t hesitate to also let us know what you think about this new Microsoft, a company of not just software, but hardware as well - do you think it’s products will succeed?

source: Microsoft

FEATURED VIDEO

14 Comments

1. rusticguy

Posts: 2828; Member since: Aug 11, 2012

So a signal to Nokia ... that Surface phone is not far off.

2. pokharkarsaga

Posts: 545; Member since: Feb 23, 2012

OR the other way they will downgrade nokia with the help of Elop and buy nokia at cheap cost for their smartphone roadmap.they will enjoy the no of patents of nokia.

4. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Elop was planted with the motive of having "MicroKia" a wholly owned subsidiary of M$. Baby steps but that's the direction Nokia is headed to as long as ELOP stays.

11. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Man I totally support what MS is doing but I cant help but feel sorry for Nokia in the process...

13. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Yea. Its just business for microsoft. Microsoft wants the patents, wants the manufacturing capabilities, and wants various software platforms like Nokia Maps to have all for their own. Sad stuff for Nokia fans though or people who are fans of a competitive marketplace.

3. Naitto

Posts: 50; Member since: Sep 15, 2012

This is something that could really hurt Apple if it's done right.

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

M$ is a monopoly. Break it up!

6. phil2n

Posts: 519; Member since: Apr 30, 2012

1 vs. 100. icrap vs. nokia, sammy, sony, lg, HTC, Motorola, BB, HP huawei, ZTE, Lenovo, Acer, Asus and.. etc.... WP and Android ______________ i apples gonna down

7. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Don't forget: they're against Google and Microsoft as well! I really hope Google and Microsoft get into some kind of treaty thing and destroy everything in their path.

8. kartik4u98

Posts: 511; Member since: May 19, 2012

YuP!! dEsTroY the ApplE's TeRrItOrY!!!!

9. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Well Apple and M$ asre old time friends. They will team up if needed to fight against GOOG. Both Apple and M$ belong to Anti Open Source Mafia. Long back Apple helped M$ in some african nation in order to route out mandriva linux from some govt project.

10. drahmad

Posts: 480; Member since: Aug 20, 2011

crazy comment. the first enemy of apple was and is MS. jobs blamed them for copying his ideas.

12. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

MS is one pretty funny company, they are pretty good at getting people to pay for services that are free elsewhere. Live is the biggest scam I have ever seen, you are paying these money to play a game online, which on a competing platform is free, people argue that Live is more robust that's why they don't mind paying. So why is Live now littered with advertisements? I don't see that on the competing platform, but the supporters of MS 360 won't hear any of it and wholeheartedly agree with MS. So where are the options for those who don't see Live as a great deal because it basically holds online gaming for ransom. MS is just a company who used to be the biggest tech company is now afraid of being demoted even further, scrambling to get their hands into everything that they once saw as trivial. These guys are not doing it for the consumers, it's all for their bottom line. Nokia signed a pact with the devil, such a stupid move to put all your eggs in one basket, I have no idea how the stupid shareholders even thought that going all in on an untrusted OS with little to no market share, expect Nokias prowess in building phones to allow them to come back from their downward spiral? This will go down in history as one of those blunders of the 21st century and one that shows how stupid humans can actually get when they are flustered and nervous.

14. pikapowerize

Posts: 1869; Member since: May 03, 2012

why oh why? this is bad for nokia but not bad to other manufacturers! coz nokia put all its egg on WP and they throw away symbian and MeeGo which has a potential to destroy android!-- a linux that isnt complicated but brilliant and elegant! but im not against about microsoft making a surface phone! but its just bad for nokia themselves!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.