Microsoft internal 2012 Windows Phone sales goal: 100 million units?

Microsoft internal 2012 Windows Phone sales goal: 100 million units?
Microsoft might be behind bada in terms of global smartphone sales according to the latest Q3 2011 data, but this doesn’t stop it from being super ambitious about the future. WMPowerUser claims to have obtained the company’s internal Windows Phone 2012 sales target and it stands at the sky-high 100 million.

To better put this into perspective, we should mention that the latest estimates by Gartner show that for the whole of Q3 2011, Microsoft sold only 1.7 million devices running on both Windows Phone and Windows Mobile combined. Meaning that the actual Windows Phone number is less than that. 

Now, we should also say that the 100 million goal has not been confirmed by Microsoft, and it does look suspiciously aggressive to be true, so we’d take this with a huge grain of salt. If indeed true, though, this would mean that Nokia along with other big Windows Phone makers like Samsung and HTC should seriously ramp up production next year.

Interestingly, WMPowerUser also seems to have gotten inside information about the state of dual-core processors on Windows Phone. It seems that Mango was planned with support for dual-core devices but Nokia was the main reason why they didn’t ship. The company wouldn’t have been able to deliver dual-core phones in line with other phone makers with long established relationship with Qualcomm.

Back to the WP 2012 sales target, though, do you see think it’s even possible? What factors would matter for Microsoft to reach it?

source: WMPowerUser



1. HTCiscool

Posts: 449; Member since: Jul 16, 2011

Well for starters they will need to continue growing their app store. I think the UI is nice and minimalist. What they really need is killer marketing. Samsung and HTC almost never advertise their Windows phones. I think this is a tad unrealistic, in the whole world there are more Samsung galaxy Slls being used then all Windows phones combined. If Nokia does it right with the 900 then there may be an improvement. They were definitely a little too optimistic about he Lumia 800.

3. networkdood

Posts: 6330; Member since: Mar 31, 2010

Samsung/AT&T are pushing the new ones in a marketing ok marketing campaign....the first ads were the best.

2. Ocean02

Posts: 28; Member since: Nov 17, 2011

Not a whatsoever Fanboy WP is a great OS. I believe both Nokia and Microsoft should be ready for 2012 with apollo update or WP8.

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

i think someone penciled in a few zeros to the goal.. lol

11. andro.

Posts: 1999; Member since: Sep 16, 2011

way to many zeros!!

5. jldleo

Posts: 38; Member since: Aug 09, 2011

100 million units in 2012 really? Sounds like a Nokia, Microsoft wet dream..

6. snowgator

Posts: 3621; Member since: Jan 19, 2011

I may be among the top ten WP supporters on this site. I saw this on WM power user, and laughed out loud. Hey, nothing wrong with high expectations. But this doesn't even SOUND like Microsoft as far as the rollout of Metro since last year. They have taken the same approach they did with the XBOX rollout- take small steps and get every one right. They do not seem to be a company that bull-charges the industry and worries about what doesn't work later. They have to really hit the ground running with their handsets just to get half that amount sold. That may be a more realistic top end goal. 50 million is just really, really hard to get. 100,000,000????? Geez, forget the glass, bartender, and just leave the bottle....

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Ballmer is doing some form of controlled substance to put out a 100 million sales goal in 2012. The only way one gets that delusional is when they are mentally impaired.

8. threed61

Posts: 259; Member since: May 27, 2011

I'll have some of what they're smoking.

9. ericsorensen

Posts: 53; Member since: Nov 17, 2011

Even 10 million is a long stretch. They would have to spend half of their cash pile for advertising to get even close to that number, and they won't do that.

10. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

There are some places the market just won't go, regardless of how heavily a widget is promoted. 100 million WP7 handsets in 2012 is one of those places.

12. thatdude1 unregistered

One way they could get to that 100 million mark is if they get some or more of the Symbian installed user-base. Nokia users are loyal to their brand. Symbian(Nokias homegrown OS)has a rather large installed user base. About 225 million. If even half of that jumps to a Nokia-Windows phone, then Windows will reach reach that 100 million mark.

13. Uzzelien

Posts: 131; Member since: Feb 22, 2011

They just need to get AT&T, Verizon, and Sprint to start picking up the Nokia phones to get that. Like you said Nokia has a loyal fan base and from what I see they like sleek and nice looking phones, so I'm sure lots of them will like Metro and Apollo. Also remember Windows 8 is comming to both desktops and Xbox also. The three of them are suppose to have even better intergration with each other. I think this will help with a sale point also. So to say that it's crazy...well a little but not as crazy as the Ballmer video was!

14. juanramosgarcia

Posts: 1; Member since: Jan 24, 2012

Windows Phone Tiles may be pretty but are not useful since they are distracting. Windows Phone still lacks too many important features for many people to even consider it: windowsphone.[removeme]​-feature-suggestions/filters/top

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.