Microsoft internal 2012 Windows Phone sales goal: 100 million units?
posted by Victor H. / Nov 23, 2011, 7:33 AM
Microsoft might be behind bada in terms of global smartphone sales according to the latest Q3 2011 data, but this doesn’t stop it from being super ambitious about the future. WMPowerUser claims to have obtained the company’s internal Windows Phone 2012 sales target and it stands at the sky-high 100 million.
To better put this into perspective, we should mention that the latest estimates by Gartner show that for the whole of Q3 2011, Microsoft sold only 1.7 million devices running on both Windows Phone and Windows Mobile combined. Meaning that the actual Windows Phone number is less than that.
Now, we should also say that the 100 million goal has not been confirmed by Microsoft, and it does look suspiciously aggressive to be true, so we’d take this with a huge grain of salt. If indeed true, though, this would mean that Nokia along with other big Windows Phone makers like Samsung and HTC should seriously ramp up production next year.
dual-core processors on Windows Phone. It seems that Mango was planned with support for dual-core devices but Nokia was the main reason why they didn’t ship. The company wouldn’t have been able to deliver dual-core phones in line with other phone makers with long established relationship with Qualcomm.
Back to the WP 2012 sales target, though, do you see think it’s even possible? What factors would matter for Microsoft to reach it?
Posts: 449; Member since: Jul 16, 2011
Well for starters they will need to continue growing their app store. I think the UI is nice and minimalist. What they really need is killer marketing. Samsung and HTC almost never advertise their Windows phones. I think this is a tad unrealistic, in the whole world there are more Samsung galaxy Slls being used then all Windows phones combined. If Nokia does it right with the 900 then there may be an improvement. They were definitely a little too optimistic about he Lumia 800.
posted on Nov 23, 2011, 7:45 AM 3
Posts: 3621; Member since: Jan 19, 2011
I may be among the top ten WP supporters on this site. I saw this on WM power user, and laughed out loud. Hey, nothing wrong with high expectations. But this doesn't even SOUND like Microsoft as far as the rollout of Metro since last year. They have taken the same approach they did with the XBOX rollout- take small steps and get every one right. They do not seem to be a company that bull-charges the industry and worries about what doesn't work later. They have to really hit the ground running with their handsets just to get half that amount sold. That may be a more realistic top end goal. 50 million is just really, really hard to get. 100,000,000????? Geez, forget the glass, bartender, and just leave the bottle....
posted on Nov 23, 2011, 10:20 AM 0
Posts: 53; Member since: Nov 17, 2011
Even 10 million is a long stretch. They would have to spend half of their cash pile for advertising to get even close to that number, and they won't do that.
posted on Nov 23, 2011, 2:48 PM 0
One way they could get to that 100 million mark is if they get some or more of the Symbian installed user-base. Nokia users are loyal to their brand. Symbian(Nokias homegrown OS)has a rather large installed user base. About 225 million. If even half of that jumps to a Nokia-Windows phone, then Windows will reach reach that 100 million mark.
posted on Nov 23, 2011, 6:12 PM 0
Posts: 131; Member since: Feb 22, 2011
They just need to get AT&T, Verizon, and Sprint to start picking up the Nokia phones to get that. Like you said Nokia has a loyal fan base and from what I see they like sleek and nice looking phones, so I'm sure lots of them will like Metro and Apollo. Also remember Windows 8 is comming to both desktops and Xbox also. The three of them are suppose to have even better intergration with each other. I think this will help with a sale point also. So to say that it's crazy...well a little but not as crazy as the Ballmer video was! http://www.youtube.com/watch?v
posted on Nov 24, 2011, 12:52 AM 0
Posts: 1; Member since: Jan 24, 2012
Windows Phone Tiles may be pretty but are not useful since they are distracting. Windows Phone still lacks too many important features for many people to even consider it: windowsphone.[removeme]uservoice.com/forums/101801-feature-suggestions/filters/top
posted on Jan 24, 2012, 1:32 AM 0
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):