Microsoft Surface RT plagued by "very high" return rates
posted by Michael H. / Jan 31, 2013, 4:58 PM
According to IHS iSuppli, Microsoft shipped around 1.25 million Surface RT tablets in Q4, but only about 55-60% of those units were actually sold. This would mean sales around 680,000 to 750,000, but in addition to those low sell-through rates for the tablet, iSuppli says that the tablet also saw "very high" return rates. The low sell-through rate isn't necessarily uncommon, as iSuppli says similar rates can be seen in various new Android tablets, but the combination of low sell-through and high returns is a big red flag.
According to iSuppli, the current gold standard for sell-through rate is the Apple iPad, which is typically in the "mid to high 90 percent range or even 100 percent". This could be attributed not only to the popularity of the iPad, but also to Tim Cook's expertise in supply chain, and the fact that Apple keeps such a small amount of stock on hand at any given time, maximizing sell-through rates.
IHS iSuppli analyst Rhoda Alexander said that the reason for the high return rate was "linked in a lot of cases to a steep learning curve of the [Windows 8] OS -- which is not necessarily intuitive." This is a common complaint with Windows 8/RT, but also something of a lazy excuse. There may be a couple things that are a bit unintuitive with the OS, but they tend to be issues that are more commonly experienced on a non-touchscreen device. On a touchscreen device, Windows 8/RT is definitely intuitive, and easy to learn. We would have been convinced more if the reasoning had been due to the limitations of RT compared to Windows 8.
Posts: 2931; Member since: Oct 08, 2012
iPad killer this is not.
posted on Jan 31, 2013, 5:01 PM 15
Posts: 1021; Member since: Jan 17, 2013
RT sucks, the only good windows 8 tablets are the expensive ones like the razer edge.
posted on Jan 31, 2013, 5:06 PM 1
Posts: 1488; Member since: Dec 29, 2011
problem is the amount of storage the OS uses up ,and people are better off with a trustable iOs tablet or a affordable Android tablet
posted on Jan 31, 2013, 8:45 PM 0
Posts: 645; Member since: Oct 23, 2011
SSD's are still expensive considering they are little more than densely pack flash memory chips in a 2.5" form factor. Chips are always expensive, won't change any time soon. MS enjoys a high amount of money on each Surface sale, even higher than Apple. So why would they want to cut into those profits? MS problems is Windows is too damn bloated for it's own good, 20GB of OS....for what? Just because HDD are getting larger, doesn't mean we need an OS that just eats up space for the hell of it, you swear it was filled with 7.1 channel True HD audio and 1080p video with commentary for each application.
posted on Feb 01, 2013, 12:18 AM 0
Posts: 559; Member since: Feb 14, 2012
What a bs story leave it to phone arena to post it. What evidence do they have of this. Of course the tablet sold low, but reliability people. I got some info phone arena that I will give you
posted on Jan 31, 2013, 5:08 PM 2
Posts: 2734; Member since: May 26, 2011
IHS iSuppli is a reputable company that does a lot of research in supply chain. But, if you have info, we'd love to see it. Just send it to: email@example.com
posted on Jan 31, 2013, 5:22 PM 6
Posts: 17; Member since: Nov 17, 2011
I don't know why you would think this story is BS. 4 of my friends picked up windows phones and they were all returned. I returned my Surface tablet for may reasons.... mostly because it just didnt work well. The apps are NOT there no matter what people tell you. A perfect example is Instagram... Windows users are screaming for it and they will never get it... on the other hand RIMM's phones have not even hit the market yet and Instagram is talking to them to bring the App to Rimm. Windows is dead my friends and I am just as frustrated as you.
posted on Jan 31, 2013, 5:37 PM 6
Posts: 176; Member since: Nov 18, 2011
Yes. And 5 of my friends an family members who pickup Windows Phones and loves it! And none of them use, care, or gives two cents about Instagram. And as a Windows user I am not screaming for Instagram. Please do not lump me or "every" WP user in your statements. As a Windows user I realize everyone has their preferences. You have yours and I have mine. And I plan on picking up a Surface this upcoming month.
posted on Jan 31, 2013, 8:46 PM 1
Posts: 6023; Member since: Dec 30, 2010
All I will say is this: When that same source is went to for other stories...and no one really has a problem with it...is it really bs? Or is it more of you are a fan of the product and just dont wanna believe it?
posted on Jan 31, 2013, 5:55 PM 3
Posts: 103; Member since: Jan 23, 2013
Im sure the storage issues are one of the main point. Now a days when you can get a ultrabook for 700$ they need to price the surface better. Im sufe itll sell better then.
posted on Jan 31, 2013, 5:09 PM 2
Yikes... That is terrible. Maybe I'll be able to get one on the cheap. One tablet from each would be awesome
posted on Jan 31, 2013, 5:19 PM 0
Posts: 6794; Member since: Mar 29, 2012
My suggestion is to wait for Surface Pro running a Windows 8 pro. Desktop windows are staying with Microsoft for good unlike RT microsoft may pull the plug to conserve their resources.
posted on Jan 31, 2013, 5:54 PM 0
Posts: 1244; Member since: Aug 13, 2010
Everyone wants one until they realize they can't do anything with it besides awkwardly type stuff in Word and browse the web without flash. I'm glad I decided against getting one. Close call!
posted on Jan 31, 2013, 5:23 PM 3
Posts: 1021; Member since: Jan 17, 2013
I might get one after haswell comes out, its going to be a major improvement gpu/battery life. The new integrated that we will see in them is equal to the low end 650ms so we will be playing pc games on tablets on medium-high.
posted on Jan 31, 2013, 5:29 PM 0
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