AdDuplex is a company that helps Windows Phone developers cross-promote their apps for free. With more than 30 million ads served daily, AdDuplex is in a position to reveal plenty of data related to Windows Phone. For example, according to AdDuplex, handsets running Windows Phone 8.1 have a massive 73.8% share of the platform. Windows 10 Mobile powered phones make up 20.9% of Windows Phone devices currently in use, leaving Windows Phone 8 (7.1%) and Windows Phone 7.x (1.2%) to fill out the rest of the list.
So which Windows Phone is the most widely used model at this time? With 13% of the market globally, the Microsoft Lumia 535
is at the top of the list followed by the Microsoft Lumia 640
and its 10.2% share. The Lumia 520
, which held the top position in January 2016 with a 12.9% slice of the Windows Mobile pie
, has dropped to fourth place with a 7.8% share.
On July 11th, Microsoft ended support for Windows Phone, which means that "Windows Phone 8.1 users are no longer eligible to receive new security updates, non-security hotfixes, free assisted support options, or online technical content updates from Microsoft for free."
"As of July 11, 2017, Windows Phone 8.1 users are no longer eligible to receive new security updates, non-security hotfixes, free assisted support options, or online technical content updates from Microsoft for free. Third parties or paid support programs may provide ongoing support, but it is important to recognize that Microsoft support will not publicly provide updates or patches for Windows Phone 8.1."
Automatic or manual creation of new device backups for setting and some applications will continue for 3 months, ending October 11, 2017. Other services including photo uploads, restoring a device from an existing device backup and the Store will continue to work for at least another 12 months from end of support, after which time, services will start to be discontinued."-Microsoft
Interestingly, all of the top ten widely used Windows Phone handsets (which you can see in the slideshow below) are not scheduled to receive the Windows 10 Mobile Fall Creators Update. And that means we should see more Windows Phone users make that switch to iOS or Android very soon.
Nearly 75% of current Windows Phone users are sporting a phone powered by Windows Phone 8.1