Microsoft: Bing is ready to make money

Microsoft: Bing is ready to make money
One source of criticism against Microsoft has been Bing. The internet search engine has been a money loser for years, mostly because Microsoft has been building up a massive datacenter infrastructure behind it.

Last year, Bing and associated online services cost Microsoft about $1.5 billion. Even for a company the size of Microsoft that is not chump-change. However, those losses were not due to lack of revenue, but a massive, 6 year development and investment cycle.

Microsoft Chief Financial Officer, Dave O’Hara, stated in a analyst meeting that Microsoft’s large-scale build out of infrastructure and algorithm development for Bing is complete. Going forward, improvements will be “incremental” since Microsoft believes it now has full capacity to operate Bing.

With that shift in expenses, that means Bing is in a position to start returning on that investment and make Microsoft from money. Since Bing has been integrated into more services and devices, Microsoft may see this strategy play out well. Bing is not simply a search engine, it is fully integrated with Windows 8.1, Windows 8.1 RT and Windows Phone.

Mr. O’Hara also said that Cortana, Microsoft’s personal digital assistant technology for Windows Phone, will be making a debut with the update to Windows Phone 8.1 next year. Just when you thought Microsoft might be setting cruise control on things, it looks like they are about to stomp on the accelerator hard.

source: Microsoft-News.com

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44 Comments

40. Rager722 unregistered

Who else thinks that bing symbol is so UGLY!?

39. xoxoGeorges

Posts: 209; Member since: Jul 11, 2013

Bing has become competitive and it's more efficient in some situations.

37. timezone

Posts: 87; Member since: Jun 16, 2013

Phone monkey, Microsoft did not buy Yahoo. They have cross licensing agreements. You are all over the place and never say what you use. I also thing you are confusing MSNBC to Bing. Bing is a clean page.

36. shahrooz

Posts: 792; Member since: Sep 17, 2013

competition is good! I use Yahoo search and Google :D

32. -box-

Posts: 3991; Member since: Jan 04, 2012

I love Bing. I've used it exclusively since it debuted, and haven't looked back. I have Gold status, have earned a bunch of free stuff, my info isn't being mined like crazy, and it works with the press of a button on my phones. Excepting YouTube and Fiber (which should spread as far and as fast as possible, competition-wise), google could die tomorrow and I wouldn't notice or mind.

31. phonemonkey

Posts: 168; Member since: Feb 13, 2012

bing and yahoo both suck and if i remember correctly microsoft bought out yahoo? right and since then yahoo got complicated and i have to wrestle the freaking website with new updates i never wanted in the first place I don't use yahoo anymore because it is constantly changing for reasons im still not sure People use Google B/C its SIMPLE not COMPLICATED like yahoo and freaking bing and GOOGLE+ is trash that no one needs I still haven't met someone that uses it Very few people want everything they do logged into some "Social Web Circle" It doesn't even make since, I guess it does -- but what is the freaking point? so someone can see something you liked on a facebook page or a video on youtube? what the heck that is why you talk about it at a social event, not see someone +1'd it Why don't we just live our whole lives on the computer? One beautiful thing about the internet is everything has the potential to be anonymous. Google+ is way too complicated and way too unnecessary It will get canned one day And since they changed the voting crap on youtube now the first two comments, typically the most important ones for a video, never make it to the top and it is usually a random response by an idiot or a 12 year old trying to be funny Bing will fail just like yahoo because yahoo put TOO MUCH CRAP ON THE FREAKING HOME PAGE NO ONE CARES ABOUT YAHOO NEWS ITS ALL BIASED HALF CHOPPED NEWS ANYWAY pz

29. timezone

Posts: 87; Member since: Jun 16, 2013

Bing is better than Google. Even Apple knows it os true

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I use Bing everyday.. Bing works great, gets the results you need fast, is very organized, and is very visually appealing to look at compared to Google.. I choose Bing❕

15. Password

Posts: 21; Member since: Dec 17, 2013

You only use MS products, but nothing else. We all know you are a big MS fan.

19. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I never said that Google was bad.. I am a Microsoft fan, but that doesn't have anything to do with it.. Now, the fact that I'm very experienced using Bing because it's integrated into all of my products means that my opinion about it is very valuable because I know how good it is compared to Google.. Honestly, I used to use Google, and I tried Bing out when it was new years ago and I couldn't use it because it didn't give me the results that I needed.. Fast forward years later and now Bing results are just as good as Google's.. So the fact that I like all of the things that I mentioned above makes it a no brainer for ME to use Bing.. All I'm saying is that a lot of negative comments said on this article about Bing are simply untrue, and Bing is a great search engine.. Now, the problem with your thinking is that just because you might not like MS doesn't mean that everything they do, or make, is bad.. People like you can't give credit where credit is due because you let your mind be blocked by your immature competitive attitude.. You can point out everything bad, but never mention the good side of things.. I'm biased in my own right, but when I see something good about Android, Google, Apple, or any product that I'm most likely not going to by I can give it credit.. You've obviously seen my many comments complementing WP in WP related articles, but how many times have you seen me being negative about iDroid on iDroid related articles❔Can you say that for yourself❔.. What are you doing here today❔.. If you don't like MS products then why do you even click on the articles❔.. How could you even correctly call me out as a MS fan if you're not on every WP related articles immaturely telling everyone for the thousandth time how you don't like MS, ir WP❔.. That's pathetic❕... So, you say that I'm a MS fan❔ What's your point❔

28. Password

Posts: 21; Member since: Dec 17, 2013

I will give credit where it's due. I have read loads of your post befor.

16. Password

Posts: 21; Member since: Dec 17, 2013

You only use MS products, but nothing else. We all know you are a big MS fan.

20. XperiaFanZone

Posts: 2282; Member since: Sep 21, 2012

You suck at responding. I use Bing and IE 11. I prefer using them. Now, let the butthurt feeling flow through you.

30. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Good deal.. Thanks

11. bibekpachhai unregistered

I hate the clutter in Bing. It so annoying. Google keeps it simple and clean. That's the only reason I choose Google over Bing any day.

23. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

clutter? I guess...other than the start page they both display all the info you need.

10. dratomic

Posts: 483; Member since: Oct 09, 2013

i searched bing for latest internet explorer download and the first like was referring to some non microsoft download site. bings algorythms are joke.

18. Penny

Posts: 1875; Member since: Feb 04, 2011

You mean the first AD? Like Google displays related ADS before the official search results as well? And what was that, the first actual result was a link to Microsoft's site with the Internet Explorer download link? You don't say! I wish people even bothered to try it themselves before giving you a thumbs up. P.S.: "Bing's algorithms are a joke." Fixed that joke-like grammar for you.

24. dratomic

Posts: 483; Member since: Oct 09, 2013

sorry im a little bit tipsy. but that doesnt change the fact thst the firdt result was not microsofts own downliad page

27. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

yea it does, because everyone here can type "internet explorer" in bing and see the first 6 results are all MS websites. No ads (thanks bing) Google presented me with 3 ads first, then 4 MS sites...

43. desniper9

Posts: 38; Member since: Oct 30, 2012

The issue with bing's ads is that they are quite deceptive as there is only the word ads in a very small font with a faint line to the side. Google's is much more open as there is a clear yellow highlighting of the ads

22. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Really? Let me see those pictures? I can put pictures with a side-by-side can you. Probably not.

34. nasznjoka

Posts: 418; Member since: Oct 05, 2012

searched for myself to prove. on bing got 22,700,000 results 1. Download - Internet Explorer windows.microsoft.com/en-US/internet-explorer/down​load-ie 2. latest internet explorer 10 free download en.softonic.com/s/latest-internet-explorer-10 3. latest internet explorer 9 free download - Softonic en.softonic.com/s/latest-internet-explorer-9 4. Download Internet Explorer 9 - Microsoft Windows windows.microsoft.com/en-us/internet-explorer/ie-9​-worldwide-languages AND ON THE RHS THERE'RE ADS BUT CALLED 'RELATED SEARCHES' my search was 'latest internet explorer download' everybody can try

35. nasznjoka

Posts: 418; Member since: Oct 05, 2012

the same on google got About 91.000.000 results (0,46 seconds) 1.Download - Internet Explorer - Windows - Microsoft windows.microsoft.com/en-us/internet-explorer/down​load-ie‎ 2. Download Internet Explorer 10 - Microsoft Windows windows.microsoft.com/en.../internet-explorer/ie-1​0-worldwide-languag...‎ 3.Download Internet Explorer 9 - Microsoft Windows windows.microsoft.com/en.../internet-explorer/ie-9​-worldwide-languages‎ 4.Download Internet Explorer 8 from Official Microsoft Download Centerwww.microsoft.com/en-us/download/internet-explorer-8-details.aspx‎ AND NO ADS AT ALL TRY IT and all first four links are ms' while on bing only the first one was ms' other 2 were softenic's

41. dratomic

Posts: 483; Member since: Oct 09, 2013

welllll thannnk you. yesterday i was drunk and couldnt prove it. (btw i drunk dialled my gf and broke up w/ her ;)) ) but you did it. thank you sir and kudoooos to you. some people are blind. i love windows (pc) but bing suxx bigtime.

42. nasznjoka

Posts: 418; Member since: Oct 05, 2012

yeah big time. after all am a windows user on pc but not on mobile phones. and i have been hearing the same story about BING being poor in their algorithms so you gave me a wakeup call and i wanted to know if i dislike it for real or just mob psychology. found out i dislike it for real. Sorry bout your gf

44. dratomic

Posts: 483; Member since: Oct 09, 2013

i would love to see an alternative to google. but bing is not there yet.

9. LikeMyself

Posts: 631; Member since: Sep 23, 2013

How do they make money? Means ads and circulating user data! Basically u are being Microsoofed. Ergh! Bing it,Yuck! Windows OS is awesome.No comments on WP!But Scroogling campaign is real BS!

8. utg001 unregistered

The only reason I am shifting from google to Microsoft, is the ads. Google has them all over its face.

12. nasznjoka

Posts: 418; Member since: Oct 05, 2012

the same will happen when bing will start to gain traction. mark my words

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