Microsoft: Bing is ready to make money

Microsoft: Bing is ready to make money
One source of criticism against Microsoft has been Bing. The internet search engine has been a money loser for years, mostly because Microsoft has been building up a massive datacenter infrastructure behind it.

Last year, Bing and associated online services cost Microsoft about $1.5 billion. Even for a company the size of Microsoft that is not chump-change. However, those losses were not due to lack of revenue, but a massive, 6 year development and investment cycle.

Microsoft Chief Financial Officer, Dave O’Hara, stated in a analyst meeting that Microsoft’s large-scale build out of infrastructure and algorithm development for Bing is complete. Going forward, improvements will be “incremental” since Microsoft believes it now has full capacity to operate Bing.

With that shift in expenses, that means Bing is in a position to start returning on that investment and make Microsoft from money. Since Bing has been integrated into more services and devices, Microsoft may see this strategy play out well. Bing is not simply a search engine, it is fully integrated with Windows 8.1, Windows 8.1 RT and Windows Phone.

Mr. O’Hara also said that Cortana, Microsoft’s personal digital assistant technology for Windows Phone, will be making a debut with the update to Windows Phone 8.1 next year. Just when you thought Microsoft might be setting cruise control on things, it looks like they are about to stomp on the accelerator hard.

source: Microsoft-News.com

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44 Comments

1. Reality_Check

Posts: 277; Member since: Aug 15, 2013

Scroogled vs Microd*cked... I choose Scroogled :)

2. mr.techdude

Posts: 571; Member since: Nov 19, 2012

Lol, can u imaginge someone saying "Bing it" instead of "Google it" NO I CAN'T!!!!!

3. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Bing search results are 5 times more insecure than Googles (fact). = avast testers found 5 times more viruses from Bing results.

7. Penny

Posts: 1844; Member since: Feb 04, 2011

Hmm, did not know this, but useful information. Thanks!

25. desniper9

Posts: 38; Member since: Oct 30, 2012

Horrid graph but it's true Search avast test bing on google

26. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

The test you proclaim was conducted over 18months, and the results were not as 'clear' as you might think. The websites were not matched 1:1 therefore the conclusion is not very 'worth' in a 1:1 world.

4. dorianb

Posts: 617; Member since: Oct 24, 2012

I remember the days of Lycos, Alta Vista, Webcrawler, & Yahoo dominance. Never thought they'd go the way of the dinosaur, but "Bing It" can happen.

5. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

I doubt it... Google is so popular. And what those what you listed were "popular" when internet was new.

38. deewinc

Posts: 455; Member since: Feb 21, 2013

17. Password

Posts: 21; Member since: Dec 17, 2013

So do i. And who on earth uses that "Bing" search....? I mean, to be honest everyone uses Google search, not this bla,bla,bla bing,ding,ging or whatever... MS has spent billions on that Bing, and will spend billions more, and money will be spent down the drain. No matter what they do, or how much they push Bing, it still won't be like Google search. Just quit that, and start using Google.

6. Penny

Posts: 1844; Member since: Feb 04, 2011

I know Bing has a bad stigma with many internet users, but it honestly has its merits. I used to use Google search exclusively and still use it for most things, but I do go to Bing for certain things now. It does a great job at compiling and visually displaying the information it thinks you're looking for. It is pretty smart in that regard. You don't have to believe me either, try searching for two categories where I think it's better: Try searching for a product (I used the Sony NEX 7 as a test) and try searching for video (I used LeBron James as a test). I like what Bing displayed with both of these more.

8. utg001 unregistered

The only reason I am shifting from google to Microsoft, is the ads. Google has them all over its face.

12. nasznjoka

Posts: 418; Member since: Oct 05, 2012

the same will happen when bing will start to gain traction. mark my words

14. ocilfa

Posts: 334; Member since: Aug 03, 2012

There's this crazy new thing all the kid's are using these days, it's called "AdBlock". You should try it sometime.

21. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Adblock, never works 100%, and the idea I have to download 3rd party tool or use the one integrated in my tablet, phone, pc...is amazing to me. I used google for years, upon years. The last 2yrs has soured that relationship. I still have my gmail (youtube required me too). But everything is in outlook now.

33. nasznjoka

Posts: 418; Member since: Oct 05, 2012

after all i have no problem with ads cause they pay for my services

9. LikeMyself

Posts: 631; Member since: Sep 23, 2013

How do they make money? Means ads and circulating user data! Basically u are being Microsoofed. Ergh! Bing it,Yuck! Windows OS is awesome.No comments on WP!But Scroogling campaign is real BS!

10. dratomic

Posts: 483; Member since: Oct 09, 2013

i searched bing for latest internet explorer download and the first like was referring to some non microsoft download site. bings algorythms are joke.

18. Penny

Posts: 1844; Member since: Feb 04, 2011

You mean the first AD? Like Google displays related ADS before the official search results as well? And what was that, the first actual result was a link to Microsoft's site with the Internet Explorer download link? You don't say! I wish people even bothered to try it themselves before giving you a thumbs up. P.S.: "Bing's algorithms are a joke." Fixed that joke-like grammar for you.

24. dratomic

Posts: 483; Member since: Oct 09, 2013

sorry im a little bit tipsy. but that doesnt change the fact thst the firdt result was not microsofts own downliad page

27. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

yea it does, because everyone here can type "internet explorer" in bing and see the first 6 results are all MS websites. No ads (thanks bing) Google presented me with 3 ads first, then 4 MS sites...

43. desniper9

Posts: 38; Member since: Oct 30, 2012

The issue with bing's ads is that they are quite deceptive as there is only the word ads in a very small font with a faint line to the side. Google's is much more open as there is a clear yellow highlighting of the ads

22. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Really? Let me see those pictures? I can put pictures with a side-by-side can you. Probably not.

34. nasznjoka

Posts: 418; Member since: Oct 05, 2012

searched for myself to prove. on bing got 22,700,000 results 1. Download - Internet Explorer windows.microsoft.com/en-US/internet-explorer/down​load-ie 2. latest internet explorer 10 free download en.softonic.com/s/latest-internet-explorer-10 3. latest internet explorer 9 free download - Softonic en.softonic.com/s/latest-internet-explorer-9 4. Download Internet Explorer 9 - Microsoft Windows windows.microsoft.com/en-us/internet-explorer/ie-9​-worldwide-languages AND ON THE RHS THERE'RE ADS BUT CALLED 'RELATED SEARCHES' my search was 'latest internet explorer download' everybody can try

35. nasznjoka

Posts: 418; Member since: Oct 05, 2012

the same on google got About 91.000.000 results (0,46 seconds) 1.Download - Internet Explorer - Windows - Microsoft windows.microsoft.com/en-us/internet-explorer/down​load-ie‎ 2. Download Internet Explorer 10 - Microsoft Windows windows.microsoft.com/en.../internet-explorer/ie-1​0-worldwide-languag...‎ 3.Download Internet Explorer 9 - Microsoft Windows windows.microsoft.com/en.../internet-explorer/ie-9​-worldwide-languages‎ 4.Download Internet Explorer 8 from Official Microsoft Download Centerwww.microsoft.com/en-us/download/internet-explorer-8-details.aspx‎ AND NO ADS AT ALL TRY IT and all first four links are ms' while on bing only the first one was ms' other 2 were softenic's

41. dratomic

Posts: 483; Member since: Oct 09, 2013

welllll thannnk you. yesterday i was drunk and couldnt prove it. (btw i drunk dialled my gf and broke up w/ her ;)) ) but you did it. thank you sir and kudoooos to you. some people are blind. i love windows (pc) but bing suxx bigtime.

42. nasznjoka

Posts: 418; Member since: Oct 05, 2012

yeah big time. after all am a windows user on pc but not on mobile phones. and i have been hearing the same story about BING being poor in their algorithms so you gave me a wakeup call and i wanted to know if i dislike it for real or just mob psychology. found out i dislike it for real. Sorry bout your gf

44. dratomic

Posts: 483; Member since: Oct 09, 2013

i would love to see an alternative to google. but bing is not there yet.

11. bibekpachhai unregistered

I hate the clutter in Bing. It so annoying. Google keeps it simple and clean. That's the only reason I choose Google over Bing any day.

23. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

clutter? I guess...other than the start page they both display all the info you need.

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