HTC has teamed up with supermodel Jourdan Dunn and tattoo artist Cally-Jo to launch a limited-edition version of the One M9. The smartphone, called the HTC One M9 INK, draws its inspiration from body art.
Compared to the regular version of the HTC One M9, the INK adds an engraving on the back that looks very much like a tattoo. The engraving actually consists out of two symbols, an eye, and a hand. According to HTC, the eye represents strength and sincerity, while the hand stands for protection and positivity.
Apparently, British tattoo artist Cally-Jo did the work of actually designing the handset, while Jourdan Dunn (named global HTC INK ambassador by the manufacturer) is tasked with promoting the new HTC One M9 model.
At this point there's no doubt about it, the HTC One M9 is not the commercial success that HTC previously anticipated. Probably the best indication of this is the fact that HTC shares dropped 47% of their value since the company launched its newest flagship smartphone. Furthermore, the company is rumored to have reduced the number of orders that it places with contract manufacturers.
As the One M9 is not selling nearly as well as the company wanted it to, HTC seems to have resorted to launching special edition handsets in order to draw more interest to the smartphone. A few weeks ago, HTC launched a 24-karat gold UEFA Champions League version of the One M9.
At the moment, HTC has yet to announce pricing and launch information for the limited-edition HTC One M9 INK. Since the new M9 version doesn't come with more expensive build materials, chances are that it won't be priced too high compared to the regular version, but this remains wishful thinking in the lack of any concrete evidence.
Check out the pics below, and make sure to drop us a comment and let us know what you think of the new HTC One M9 INK!