Lenovo gives Motorola autonomy as new models show

Lenovo gives Motorola autonomy as new models show
Today's new product announcements made by Motorola reveal a couple of interesting things. One, the company can still be very relevant in the Android smartphone market. Two, Lenovo has given Motorola president Rick Osterloh and his crew a wide berth when it comes to producing new Motorola branded smartphones.

When Lenovo purchased Motorola from Google in January 2014 for $2.91 billion, the Chinese manufacturer had a different reason for acquiring the company than Google did. The latter bought Motorola for its prized portfolio of intellectual property. All of those patents, and Project Ara, stayed with Google after the transaction closed. Since there was no real synergy between the phones made by the two manufacturers, and the locations where they were sold, this deal was all about Lenovo getting bigger and possibly helping it gain traction in the U.S.

When the deal closed, there was speculation that models like the third-generation Motorola Moto G would be 86'd because of the thin margins that the phone provides. But with today's announcements, Lenovo is obviously allowing Motorola to continue beefing up the specs on the Moto line of phones, even while keeping the pricing very competitive.

The Motorola Moto X Style/Moto X Pure Edition, the Motorola Moto X Play and the third-generation Motorola Moto G appear to be free of any influence from Lenovo. Motorola fans, worried that the company's new parent would make unpopular choices regarding Motorola phones, can breathe a sign of relief, at least for now.

FEATURED VIDEO

22 Comments

1. Mxyzptlk unregistered

No OIS on the style. That's a huge no.

5. lalalaman

Posts: 638; Member since: Aug 19, 2013

oh plz...ur iphone also dont have it....it would have been a nice addition though

7. ThePython

Posts: 902; Member since: May 08, 2013

As far as I know, the 6 Plus has OIS.

9. sgodsell

Posts: 7377; Member since: Mar 16, 2013

Yes, and it cost DOUBLE what the Moto X style cost. Doesn't offer the fastest charging in the business (15 min charge give the Moto X 8 hours). The Moto X style has Moto Display, Moto Voice, 21 mp rear camera with dual led, a 5 mp front camera with led, QHD display (2560x1440), and a number of other things not found on any iPhone.

21. ThePython

Posts: 902; Member since: May 08, 2013

Oh I'm not questioning the bang for buck the X offers, much more than the iPhone. In fact, this is a serious contender to be my next phone.

11. buccob

Posts: 2968; Member since: Jun 19, 2012

the OIS on the 6 Plus is not even enabled for Videos... so it is also there for only half its features... And DIS from my Sony device is better than many OIS from phones I've seen

12. Mxyzptlk unregistered

It does. They're just butthurt.

13. DurTeeDee

Posts: 151; Member since: Sep 05, 2014

thought he had a note 4

8. sgodsell

Posts: 7377; Member since: Mar 16, 2013

For only $400. Which gives you the fastest quick charge on the market (15 min for 8 hours). 21 mp camera with dual led flash, 5 mp selfie with flash, QHD display with SD 808 64 bit CPU and 3 GB of ram, 3000 mha battery, Moto display, always on voice, Universal LTE. Thank you very much Motorola. Motorola thinks of my wallet. Where as your company Mxyzptlk Apple thinks of its wallet first. Doesn't your iPhone 6 have no OIS, and cost a lot more. Not to mention offer a lot less.

14. Mxyzptlk unregistered

High MP doesn't always mean a good camera. Look at the HTC One M9. I'll let you soak in the tears.

15. Mxyzptlk unregistered

I see some of you are salty for pointing out the truth. This is 2015. There's no excuse for not having OIS at all. No excuse.

2. Mxyzptlk unregistered

No OIS on the style. That's a huge no.

3. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

The thing is that these phones were probably already planned out in the Google/Motorola pipeline, so Levono would have little to no input on them just like the Motorola phones that came to market shortly after Google's purchase of Motorola. We will not likely not see what Levono's influence on Motorola's devices until next year after devices in the pipeline have been released...

4. fonelover

Posts: 255; Member since: Mar 19, 2015

Right decision to avoid sd810, good luck moto.

6. corporateJP

Posts: 2458; Member since: Nov 28, 2009

So far, so good...

10. Odeira

Posts: 300; Member since: Jun 29, 2012

But for how long...? How long until Lenovo will start to, err, exert its influence on Motorola and eventually 'integrate' them? How long will this autonomy last? In a business sense, Lenovo canNOT maintain two companies that are competing for the same demographic, the same money, the same influence and recognition. Sooner or later, the two trajectories (Moto way and Lenovo way) will have to converge. It's the same as the car industry - GM had way too many brands, so towards 2010 they killed off Pontiac & Hummer, and stuck to the bigger, 'core' brands. What chance can Motorola have when Lenovo is SO MUCH BIGGER than them?

20. boosook

Posts: 1442; Member since: Nov 19, 2012

until they work well, sell well and are profitable, why should lenovo change motorola's approach? They target different types of users.

16. zothen

Posts: 15; Member since: Mar 26, 2012

The specs of all these phones seem like proof of the opposite, aka Lenovo is *not* giving Motorola autonomy as these Moto X variants are not what US buyers (previously Motorola's previous most targeted consumer for the Moto X) are asking for. Most people's comments expressed very similar desired changes as I wanted. Take the 2014 Moto X, give it much better battery life and a quality camera with OIS, and perhaps shrink it back down to a 5" screen or above. Keep the OLED (for active display). Instead, they've increased the screen size to something significantly higher than 5"(something popular in Asia, not the US) and thus device size (which almost no one sees as a positive), switched to an LCD screen (Active Display will cause significant battery life if offered at all), droppped wireless charging (a very desired feature by many US Android device users) and have not added the necessary battery size to give it a significant boost over the 2014 Moto X once you take into account the increased screen size. The Moto X Play isn't even available in the US to start with so that's an obvious play for other markets. Also, it's specs are very similar to those of recent Xiaomi and Huawei upper midrange large phones. New Moto G doesn't really sway things one way or the other as it is a solid low end phone equally desired in any market.

17. Guaire

Posts: 886; Member since: Oct 15, 2014

Judging by what Lenovo did with their K3 Note, if they influenced Motorola, Moto X Play would be Moto G and priced at $200.

18. Guaire

Posts: 886; Member since: Oct 15, 2014

Edit.

19. jroc74

Posts: 6023; Member since: Dec 30, 2010

Its what I've been saying all along. Even tho Google did seem to only buy them for the patents, they also sold them to someone who would see the Motorola name continue to live on. It was win-win-win. So far anyway. Time will tell if its another MS, Nokia situation...

22. MartinR

Posts: 67; Member since: Jul 26, 2012

Producing phones taking 18 months to complete so these phones were in the pipeline when Lenovo bought Motorola. It will be interesting what will happen next!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.