Leaked One A9 training materials show HTC expected the 'Apple copycat' attacks

Leaked One A9 training materials show HTC expected the 'Apple copycat' attacks
HTC might have anticipated iPhone copycat attacks with the launch of the One A9, and has produced the first slide you see below to be tucked in internal training materials. On it, Xiaomi's VP Hugo Barra is cited as saying that the iPhone 6 brings a whiff of HTC design. This happened while Xiaomi was accused of following Apple in its turn last year, so Mr Barra's defense was that they admire what Apple is doing, and everybody is deriving inspiration from everybody else.

This slide apparently was meant as a counterpoint to fend off any allegations that HTC has made the One A9 design pretty close to the iPhone 6, which was released last year, and that's when Hugo Barra commented that it resembles an HTC aesthetic. In his turn, an HTC exec elaborated earlier that the One A9 is simply an evolution of the M-series in a thinner, lighter form. He mentioned HTC was having all-metal phones with rounded corners and antenna strips on the back before the new iPhone design was born. 

While this can't be denied, the rear design of the M-series is rather different than what the One A9 is offering here, yet it's situated far enough from the iPhone 6 or 6s, too. For comparison, check out how the Apple and HTC designs evolved in the last few years, without any plastic strips distraction, in the second slide below.

source: OnLeaksWeibo via G4Games

Related phones

One A9
  • Display 5.0 inches
    1920 x 1080 pixels
  • Camera 13 MP (Single camera)
    4 MP front
  • Hardware Qualcomm Snapdragon 617, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 2150 mAh
  • OS Android 7.0 Nougat
    HTC Sense UI



74. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

http://www.phonearena.com/news/HTC-executive-Apple-copied-HTC-not-vice-versa_id74991 Apple copied HTC's antenna gap design. The HTC One (M6) was the first to have the antenna gaps on the back filled with plastic. This phone predates the iPhone 6 by 13 months based on its retail release date. I am trying to understand how anyone is claiming HTC copied Apple?! HTC is simply stating to their employees, someone could try to claim we copied Apple, when it was Apple who copied us.

67. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I am curious has to how Apple is going to sue anyone over this design as many post keep saying? HTC had this on their phones FIRST. In fact, wasn't the first to have this was the HTC M6? Then the M7? Then the M8? and now the A9? If anyone should be suing anybody it would be HTC suing Apple. So they must have some agreement. The design makes both brands of phones look ugly on the back. Samsung did it nicer with just 4 gaps (2 top and 2 bottom), which aren't any wider that the metal band on the top and bottom. Shows how you don't need to have the band wrapped around the whole device. All you need is a gap when the band has some exposure through the metal for the antenna to get a signal. If you don't use cheap Chinese grade wire, you wouldn't need for the band to go all the way around.

64. lylee73

Posts: 84; Member since: Mar 18, 2015

Still it's vice-versa.

51. Fire5

Posts: 315; Member since: Feb 13, 2015

Apple copied to HTC M7 at all. IPhone average only 4 inches (pathetic) but noted the M7 and grew 4.7 inch iPhone !! (identical to HTC) Apple used glass and watched the M7 and use your iPhone even metal lines of the antenna is blatantly copy it. Apple just shut up and say nothing I think we all know that M7 is the original design and evolution is the A9, you watch a htc and htc what you observe.

47. Andrewtst

Posts: 697; Member since: Jan 25, 2009

Applet is possible like taken 30% design from HTC but now HTC is 100% copy back. This A9 is over iPhone 6 looks a like even with big bezel top and bottom for nothing.

52. medtxa

Posts: 1655; Member since: Jun 02, 2014

True. and with bigger bezel too, this is a bigger phone than iphone should it have more battery capacity and smaller bezel? and for some reasons not even boom speaker again. their engineers is so dumb..

56. Taters

Posts: 6474; Member since: Jan 28, 2013

I think the crappy screen to bezel ratio is similar. The HTC A9 can't be that much worse since the iPhones is already quite bad. Of course, this will affect the scores of the A9 and netted the M9 a 7.8 but it doesn't factor in at all with the 6s and 6s plus reviews.

33. willywanta

Posts: 503; Member since: Jun 04, 2014

I'm not htc or apple fan, but i do think a9's back is very similar to iphone's back.

45. marorun

Posts: 5029; Member since: Mar 30, 2015

Just like Apple iphone 6 back is pretty similar to the HTC one M7 back...

27. bagdok

Posts: 8; Member since: Oct 19, 2015

Even if apple actually copies HTC's design (where only the geeks know), it appears that Apple got the rights to claim the originality. I bet the world will say HTC is the copycat.

30. natypes

Posts: 1110; Member since: Feb 02, 2015

And THAT my friend is one thing I HATE about Apple. They present things to the ignorant masses to make it look like they are innovators, but they are not. I hate that Android/Google does not marketing things early enough. I saw a commercial "Introducing Android Pay" It makes most people think we just started being able to pay with our phones when we've had that for a while.

66. bagdok

Posts: 8; Member since: Oct 19, 2015

Totally agree. But in fairness to apple, when they do things, they always do it right and not half-baked. That it seems they "started" the technology trend where in fact they are late.

46. ibend

Posts: 6747; Member since: Sep 30, 2014

apple didnt copy, they steal.. just like steve job say

25. Commentator

Posts: 3723; Member since: Aug 16, 2011

Interesting how PA's profile view of the A9 includes the camera bump but the one of the iPhone does not...

28. natypes

Posts: 1110; Member since: Feb 02, 2015

good catch. Can't make the iPhone less aesthetic. Jony Ive would sue you.

55. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol I see the iPhonearena bias everywhere on this site. It's actually fun looking for them.

23. FReDcc

Posts: 73; Member since: Jun 11, 2015

Nice comparison PhoneArena. Atleast now people know that Apple didnt copy htc's design.

26. roldefol

Posts: 4745; Member since: Jan 28, 2011

A picture speaks louder than a dozen HTC apologists. Apple copied itself. HTC abandoned its own design.

54. Taters

Posts: 6474; Member since: Jan 28, 2013

They would never make a pic like that for a non Apple company even though a lot of similar situations exist.

15. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

HTC would love to copy Apples success I bet.

44. marorun

Posts: 5029; Member since: Mar 30, 2015

Just need to put billion in marketing and buy a few company out to get tech and they could. Thats all thats Apple doing.. they dont even are in the top 20 R&D spender its quite pathetic from Apple.

61. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

You can sit here and call Apple pathetic all you want, but there's not a company out there, that wouldn't want to be in Apples position. Troll all you want, but big business, is all about the bottom line.

62. MrHate

Posts: 318; Member since: Feb 09, 2015

Wow sounds easy to me. But if it is that simple why isn't any other company doing it?

71. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

None of the other companies are going to match Apple's marketing power in the USA. It's no different than Intel Inside, which AMD was unable to squash even after 5 decades in business making chips. Apple has their name, which is allows them to sell the same stuff everyone else does at a 40%+ markup. No one else can do thsi for lots of reasons. First, no one has an exclusive OS for their own hardware. Everyone is selling hardware with someone else s software on it. With so many OEM's using someone else's software, their only means to fight each other is price and hardware differentiation where possible. Apple has a luxury to charge whatever they want because they don't at the very least, license out their OS. It's not about how much money you throw into R&D. Apple makes a lot of money becauase they pay for someone else to do eveything, which means a lower bottm line to pay money too, leadint or higher profits. Other OEM's mamek their own stuff, distrobute their own stuff and more and their bottom line is much larger to fill before you get to profits. Other companies could have similar profits if they had a similar business model. Microosft had a similar model. Making Windows probably costs Microsoft less than $10M per year of development. But each version of Windows will sell over 600M licenses including the ones on bought PC hardware and since MS has a smaller bottonline to fill, they make high profits. But they spend money on lots of other things liek property,hardware, R&D and more. The more you spend, the less profits. Apple doesn't spend any money much.

72. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Burger King would like to have McDonald's success. That doesn't mean McDonald's doesn't sell cheap crappy hamburgers....#justsayin

14. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Oh boy, more HTC hater become Hugo hater soon. But it doesn't change the fact that Apple make overpriced sh!t

18. Shocky unregistered

I'd rater have Apples overpriced sh!t than HTC's. Almost £500 for this POS in the UK, it's a mid ranged device and they're ripping people off far more than Apple are currently.

42. marorun

Posts: 5029; Member since: Mar 30, 2015

Not really. The phone is butter smooth and has better battery life than iphone 6S. So stop looking at spec ;) I wanted to say thats to an apple lover once lol.

60. keekai05

Posts: 116; Member since: Mar 31, 2015

I would assume you have already used the A9 with that butter smooth and better battery comment of yours? Troll harder

50. hound.master

Posts: 1044; Member since: Feb 27, 2015

Yeah an over priced mid ranger cough (iPhone)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless