Xiaomi really scored with poaching Hugo Barra from Google, it seems, as the outspoken exec is hard at work not only as the Mi brand ambassador, but is actually tasked with setting an outpost for Xiaomi's products in the world's second most-populous gadget market. Currently in Bangalore, Mr Barra sat down for an interview, and detailed how they are starting up small in India, and intend to ramp up sales in a way that has brought Xiaomi an incredible success in the homeland of China.
How does Xiaomi do it, if it manages to keep prices so low? Well, Hugo Barra disclosed that they usually start selling their devices around cost, but they have a comparatively long shelf life, so when the components' prices eventually go down, Xiaomi manages to set on a healthy margin, and it shows in the bottom line. As for the claims that the company is mimicking Apple, Hugo Barra again disclosed that he thinks Apple is an "extraordinary" company, and a source for inspiration indeed. If his Mi brand undertaking in India really takes off, Xiaomi might start to breathe in the neck of the third- and second-largest phone makers, and Samsung should definitely take notice, too.