LeTV One, One Pro, LeTV Max affordable ‘bezel-less’ flagships come at half the price of iPhones, are also first phones with USB Type C

LeTV is a YouTube/Netflix-like company running in China that also creates its own original content. It's not a name that people outside of China have heard much about, but starting today, LeTV unveils three new phones with ambitions to rival the biggest phone makers in the world including Apple and Samsung: the LeTV One, LeTV One Pro, and LeTV Max.

The LeTV One, One Pro, and LeTV Max (that the company weirdly calls 'superphones') offer truly impressive specs for half the price of current flagships. The company is also releasing the full bill of materials (BOM), allowing customers to see exactly how much it costs to make the phones. This is a first in the industry, and LeTV makes it a point that this way users will be able to make an informed decision when buying phones, seeing how other companies like Apple and Samsung put a hefty price premium on top of the BOM, reaping huge profits. LeTV’s new phones aim to right that wrong.

There are also a couple of other firsts LeTV scores. These three new phones are the first ones to come with the new USB Type-C port, which is awesome given that the Type-C is expected to become the one standard port for most computing devices in the future. It’s an orientation-agnostic port, so you can plug it either way, and it will just work.

The other big promise of LeTV is that its Le 1 (One), Le 1 Pro (One Pro), and LeTV Max are the first ‘bezel-less’ phones. The LeTV Max is the most exciting in this regard boasting a super minimalistic bezel of just 

It's also worth noting that the LeTV One Pro and One Max will come with 'LeHi-fi' audio processor with promises for superb sound quality. 

With all this in mind, let's get down to the specs, starting with the most exciting model:

LeTV Max

Price: pending decision

Platform: Android 5.0 Lollipop with EUI
Display: 6.33-inch Quad HD (1440 x 2560-pixel) display
Dimensions: 167.1 x 83.5 x 4.8mm to 8.95mm (compare with 158.1 x 77.8 x 7.1 mm for iPhone 6 Plus)
System chip: Qualcomm Snapdragon 810
RAM, storage: 4GB LPDDR4 RAM and 64GB/128GB internal eMMC 5.0 storage
Main camera: 21-megapixel main camera with OIS, dual-tone flash, new Sony IMX230 sensor with 192-point auto-focus
Front camera: ‘Ultrapixel’ (4MP) front camera
Battery: 3400mAh/3500mAh
Extras: rear fingerprint sensor, WiHD connectivity, USB Type-C (with USB 2.0 support only), LeHI-FI audio, 

The LeTV Max is a true phablet at heart with a gigantic 6.33” Quad HD display that could also do as a tablet for some. It’s packed to the gills with flagship silicon material: Snapdragon 810, a whopping 4GB of RAM (that’s also a first on our count), a 21-megapixel camera with OIS and a fingerprint sensor. Pricing comes with the promise to be truly competitive, but has not been disclosed officially yet (the release date of the phone is set for the near future).

LeTV One Pro

Price: 2499元 (or some $400 for 32GB), 2699元 (or some $435 for 64GB)

Display: 5.5-inch with Quad HD (1440 x 2560-pixel) resolution
System chip: Qualcomm Snapdragon 810
RAM, storage: 4GB RAM and 32GB internal storage
Cameras: 13-megapixel main camera with OIS, dual-tone flash, Sony IMX214 sensor; ‘UltraPixel’ (4MP) front cam

The LeTV One Pro is a 5.5-inch Quad HD phablet that is available right away: it goes on sale in batches with orders open in China right now. It packs a very impressive 2,499 yuan (the equivalent of some $400) full retail price, almost half the price other flagships like the Samsung Galaxy S6 and Apple iPhone 6 cost.

Yet, the LeTV One Pro sports the full package: the latest Snapdragon 810 system chip, 4GB of RAM, 32GB of storage for even the base model, a 13-megapixel OIS camera, and even an ‘UltraPixel’ selfie shooter.

LeTV One

Price: 1499 yuan (or around $240 for 16GB model), 1599元(32GB, ~$257), 1799元(64GB, ~$270)

Display: 5.5-inch with 1080 x 1920-pixel resolution
System chip: MediaTek Helio X10 octa-core running at up to 2.2GHz
RAM, storage: 3GB RAM and 16GB internal storage
Cameras: 13-megapixel main camera with OIS, dual-tone flash; 5MP front cam
Battery: 3000mAh

The LeTV One is the most affordable option (it has a plastic back, while the other two are made out of metal) that will be on sale for just around $240 (nearly a third the price of the iPhone 6), while still packing flagship grade specs: 5.5” 1080 x 1920-pixel display, the most powerful MediaTek chip, the octa-core MT6795, 3GB of RAM, and a 13-megapixel camera with OIS.

It's also interesting to see the brand new MediaTek Helio X10 featured in the LeTV One, an octa-core chip running at up to 2.2GHz. This is the first commercially available phone with this new chip, and LeTV demonstrated that it scores over 50,000 on the AnTuTu benchmark. Impressive!

US release and design similarities

As much as we like the aggressive new pricing model, LeTV has definitely gone overboard with its marketing, as the company’s chief executive blamed Apple for setting a dictatorship over prices, and comparing the company from Cupertino to nazis.

At the same time, some clever Chinese pundits have already dubbed the new phones as Letv MX4, Letv One, Letv Mate 7, illustrating how LeTV seems to have borrowed design clues from popular models of different companies. It’s hard not to agree that there is a striking similarity.

Finally, LeTV has also held a simultaneous US launch event for its new phones, so do expect to see the new phones stateside as well. LeTV’s US release date, however, is vague and set for the not-so-immediate future.

source: LeTV



1. galanoth

Posts: 428; Member since: Nov 26, 2011

Are all type C connections USB 3.1 ?

6. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Nope, USB Type C is the successor of USB 3.1

15. Twayn

Posts: 18; Member since: Dec 16, 2014

You are wrong, USB Type C is the connector, USB 3.1 is the protocol. In the Nokia N1 you have USB Type C but it is only USB 2.0.

24. Simona unregistered

What the hell u talking crap !! Usb type C IS USB 3.1 But now it is useless as phone will be connected to old usb 3.0 or 2.0 bcos u don't have 3.1 on your PC .. U wud have to buy new 12" mackbook to use fully 3.1 !

35. vurobega

Posts: 45; Member since: Nov 16, 2014

At first i think all of USB type C is USB 3.1 but now I've read article that talk all about USB type C, that not all USB type C is USB 3.1, there are USB type C that only support to USB 2.0 http://www.androidpolice.com/2015/04/14/the-new-usb-type-c-connector-a-practical-guide-to-the-next-generation-of-data-and-power-ports/

36. Twayn

Posts: 18; Member since: Dec 16, 2014

Please do some research before posting.

13. Victor.H

Posts: 1079; Member since: May 27, 2011

No info on that, but I'd doubt it.

2. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

looks like an lg g2 front, iphone bottom and htc one max back?... but ill have to admit, i wouldn't mind owning one, the bezeless looks fascinating.

3. BobLawblaw unregistered

It boggles the mind that companies such as this, one plus etc can offer these specs and build quality at half of the price of Samsung, apple, Sony and htc yet people still buy the name brands. I suppose that's capitalism..

7. arch_angel

Posts: 1651; Member since: Feb 20, 2015

Most of these cheap phones aren't offered in the US or they don't work with the US LTE bands. So yeah I chose to buy Big name company's phones for contact prices.

14. Victor.H

Posts: 1079; Member since: May 27, 2011

That's generally true, but since LeTV will be launching its phones in the US, chances are they will support US 4G LTE carrier bands.

17. arch_angel

Posts: 1651; Member since: Feb 20, 2015

Yeah that's true, I would actually consider buying the 5.5in letv pro. if I hadn't bought a gs6 already.

29. Simona unregistered

Bcos in usa u have weird bands .. doesnt exist in rest of world.. u wanted be always different so now u not compatible .. sorry ..yours fault..

30. arch_angel

Posts: 1651; Member since: Feb 20, 2015

not my falt i have nothing to do with the bands that the us decides to use.

32. p51d007

Posts: 705; Member since: Nov 24, 2013

Mate2 works perfectly on LTE stateside. If cutting edge specs don't bother you, its stable, flawless (at least mine is), and runs days on one charge. No wall hugging required.

9. mixedfish

Posts: 1561; Member since: Nov 17, 2013

Because all those companies research their innovations and fairly play the patent game. These Chinese companies buy the raw material straight from their factories and slap all this stuff together and call it a day. It's for the same reasons we still don't see Xiaomi make any real attempts to sell their phones in 1st world countries, because they can't.

10. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

...and who are you to tell people how they should spend their money? If i buy this LeTV phone, and something goes wrong with it, there's more likely no warranty for it or repair centers here in my country making me waste all that money. And what happens after a year or 2 when i want to sell this phone? no one will probably buy it or i might end up selling it for much less than what i paid for. But thats different with the big companies where you can actually sell the phone and get decent profit.

18. Kruze

Posts: 1285; Member since: Dec 30, 2014

If you're worried about the warranty and value, then don't even consider about LeTV. However, I have high hopes that LeTV will expand in more Asian countries soon especially Malaysia, Thailand, Singapore etc., so if that happens, I don't even need to worry about the warranty, and I won't even care about the value if I like the phone.

28. Simona unregistered

Yeah but that is still balanced bcos u bought those for stupid money in first place.. But these are 2x cheaper THAT'S WHY

38. mickeygosselin

Posts: 47; Member since: Dec 11, 2013

These phones have a smaller re-sale value because their initial sale price is low, if you look at the ratio, that is where you would see if it was worth it

4. deanylev

Posts: 234; Member since: Mar 11, 2014

These look awesome, especially for a first try. If HTC had come out with the LeTV as the One Max 2 (or HTC One M9+) + stereo speakers, everyone and their mom would've bought one. It's funny how far a bit of common sense and engineering talent go...

5. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

I agree with the similarities with the Huawei Ascend Mate 7 & HTC One, but the Meizu MX4? I don't remember that phone having something unique in its design.

8. vuyonc

Posts: 1091; Member since: Feb 24, 2014

LeTV One Max goes H.A.M. on the specs sheet o_o. Under $500 would make it an absolute steal.

11. judik971

Posts: 84; Member since: Sep 26, 2013

LeTV One Pro looks awesome even if it has some similarities with other phones.

12. Robbiec4

Posts: 14; Member since: Sep 23, 2014

The question is....do they have microSD slots? If it does, I'd absolutely get the One Pro. What with the audio processor and all. It'd be perfect for music

16. RandomUsername

Posts: 808; Member since: Oct 29, 2013

HTC iPhone?

19. Kruze

Posts: 1285; Member since: Dec 30, 2014

Would get the One Pro, but also quite curious about how will the Mediatek Helio chipset perform in the One.

21. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Which "One"? HTC or LeTV?

22. mobiledroid

Posts: 9; Member since: Apr 10, 2015

I'm also curious, I did a comparison of the Mediatek 6795 (now Helios X10) and whilst CPU performance looked quite good, GPU performance was baaad. See here: mobiledroid.co.uk/blog/2015-flagship-smartphone-so​c-showdown/ Hopefully they've modified it since the re-brand!

20. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

They should definitely make a 4.6-4.8" version.

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