Latest data says Microsoft was the top U.S. online tablet brand in October, surpassing Apple
posted by Alan F. / Dec 04, 2015, 11:38 PM
By the first quarter of 2013, the iPad had under 40% of the market, down from the 58% share it held during the first quarter of 2012. Two quarters later, the iPad's market share was under 30%. And while cheap Android markets were the first to challenge the iPad, Apple's tablet has a worthy adversary in Microsoft's Surface Pro devices. The Surface Pro 3 was named by Time as one of the top 25 inventions of 2014. And the Surface Pro 4 was launched a little more than one month ago.
According to the guys at WinBeta, they have seen an advance copy of a report by by the 101data Ecom Insights Panel. This report allegedly says that in October, Microsoft sold more tablets online in the U.S. than any other manufacturer, including former leader Apple. Microsoft's share of online tablet sales soared to 45% in October, while Apple's share dropped in half to 17% from September through October. During the same time period, Amazon's share doubled from 5% to 10%.
Other data shows that Redmond is selling the most expensive tablets at an average of $844. The Surface Pro 3 wasn't cheap, and neither is the Surface Pro 4 and the hybrid Surface Book. The 512GB version of the Surface Book is priced at more than $2600 at Best Buy. The average iPad is priced at $392.
While Microsoft took over the top spot in U.S. online tablet sales in October, over the last 12 months Apple still leads the category with a 34% slice of the pie. Microsoft is next with 17%, and Amazon's 11% share is good for third place. If Microsoft's momentum continues, we could see some major changes in U.S. online tablet market share during the next 12 months.
Thanks for the tip!
Posts: 521; Member since: Oct 27, 2015
Slowly but surely... Surfaced phone is coming. End of iPhone monopoly is coming... Underrate Microsoft at your own peril
posted on Dec 04, 2015, 11:41 PM 15
Don't get so cocky man. I got so excited about 950 and it isn't bad but not great either. So, my hopes are not so high. Anyways, let's hope for the best.
posted on Dec 05, 2015, 12:16 AM 11
Posts: 115; Member since: May 20, 2015
Lol. As if it's some war that might benefit you... Personally I'd like to see apple and Microsoft keep slugging it out. Although I hate Apple products. The only reason Microsoft has stepped up its game and thought outside the box this year is because of the Apple dominated market
posted on Dec 05, 2015, 1:08 AM 2
Posts: 3; Member since: Nov 27, 2015
Tablets? Yes iPad is in trouble. If they don't act enough, they are going to lose the market share. Phones? Hell no, iPhone is doing very well currently, and if their mojo ended at some point, it would be great news to Android, not "meh"-dos 10 Mobile. Overrate Microsoft at your own peril
posted on Dec 05, 2015, 1:37 AM 2
Posts: 358; Member since: Dec 13, 2010
so much for a shrinking tablet market. I guess nobody make money with apple
posted on Dec 04, 2015, 11:43 PM 8
Wait, a minute, I have heard that before : "nobody makes money with android" and "nobody makes money with windows". :D
posted on Dec 05, 2015, 12:18 AM 0
Posts: 250; Member since: Jul 23, 2014
Surface Pro really seems to be the future!
posted on Dec 04, 2015, 11:45 PM 13
Posts: 4766; Member since: Mar 07, 2012
Well, you see...these things happen when people realise iPad and Android tablets are more or less for fun and Surface pro are the real deal when it comes to fun, productivity and work, even though it comes at a cost. Android tablets are cheap and good but I'd rather have Surface pro for the "real" job.
posted on Dec 05, 2015, 12:27 AM 15
Posts: 297; Member since: Feb 04, 2014
The problem is that windows powered tablets from all manufacturers are rarely available outside US and China Here in Egypt the only proper windows tablet around is the Asus transformer book T100TAL and the T200TA and both have 32/2 Gb ROM /Ram and they are not really easy to afford like android plus only wifi versions are available... I use an android tablet because I need at least to have mobile data package with me so I can use it..
posted on Dec 05, 2015, 2:02 AM 1
Posts: 793; Member since: Nov 09, 2011
I can see this being true, in my opinion, anyone who buy a Google, or Apple tablet, are wasting their money, but it is their money to waste. Microsoft tablets do way more, if they had more apps it would be no contest. People cannot go around saying Microsoft crash or etc no more, since Windows 8 or 8.1 they have been just as secure as any Mac computer, and just as fast or smooth. No one can complain anymore, its either they hate Microsoft as a company or they still live in the past where Microsoft XP had a lot of virus and etc. I love Microsoft future, everything universal, is beautiful, I love how I can have my Lumia 950 phone on silent, while writing a paper on my laptop and while writing a notification will come up on my laptop saying I miss a call and offer the ability to text them straight from my computer without touching the phone. I think things will just keep getting better, I only did a 1 year contract with AT&T for the Lumia 950, so I hope they blow me away with next year Lumia 960 or Surface phone in November, since they always release their phones in November (Lumia 1520, 950, 950 XL) after announcing it in October, I wish they just announce it in November instead so we do not have to wait a whole month. and instead a week or two.
posted on Dec 04, 2015, 11:49 PM 5
Posts: 85; Member since: Nov 01, 2013
The Surface Pro can run almost any Desktop App. I think that blows Apple and Android out of the water when it comes to App selection. Just because it isn't in the store doesn't mean it isn't an "app".
posted on Dec 05, 2015, 12:44 AM 6
Posts: 1110; Member since: Mar 17, 2015
The word "app" is derived from "application" and there are many applications written for Windows and Windows alone. Not to mention, if you need to run an android app, all you need to do is install bluestacks on your surface pro...
posted on Dec 05, 2015, 9:41 AM 1
Posts: 521; Member since: Oct 27, 2015
Just wait for CES to see more of surface clone release
posted on Dec 04, 2015, 11:55 PM 3
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