Apple iPad Q3 shipments stay level, but market share gives way to Samsung

Apple iPad Q3 shipments stay level, but market share gives way to Samsung
We just saw the numbers for smartphone shipments from ABI Research, which showed Apple holding steady while Android and Windows Phone grew, and BlackBerry shrank. Now, we're getting the tablet shipment market share data from IDC, which shows that Apple's iPad held steady on shipment numbers, but that meant a big drop in market share as Android keeps pushing forward.

Overall, the worldwide tablet shipments grew to 47.6 million units in Q3 of 2013, which is a 36.7% increase from Q3 of 2012. Apple's iPad is still the leader at 14.1 million units shipped and 29.6% market share, but that marks a big drop year-on-year. In Q3 2012, Apple had virtually the same shipments at 14 million, but that was good enough for 40.2% market share. 

The big difference this year is the growth of Android tablets. Samsung more than doubled its tablet shipments from 4.3 million in Q3 last year to 9.7 million in Q3 this year, which was good enough to capture 20.4% of shipments in the quarter. But, that wasn't even the biggest manufacturer growth year-on-year. Lenovo made a huge jump from just 400,000 shipments in Q3 2012 to 2.3 million this past quarter; and Acer jumped from 300,000 to 1.2 million shipments year-on-year.

Apple's share keeps dropping and Android continues to gain steam in the tablet market. We'll have to see, but this may be the last year that Tim Cook will be able to call an "iPad Christmas".

source: IDC via The Next Web



1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Wow, 420% LOL, someone must be getting a promotion for that. Still, good to see some competition in the tablet space, and even Apple has finally stepped up their game a bit.

7. DaHarder

Posts: 177; Member since: Oct 10, 2009

As much as the reduced weight of the 9.7 inch iPad and the higher-resolution of the iPad Mini are appreciated, they in no, way, shape or form add any new or more useful functions/features to either device, and Apple's insistance that they charge an exorbitant US 100.00 just to go from 16gb to 32gb (or even 32gb to 64gb) of storage, or US 129.00 just to add hardware GPS (mind you, with LTE), is quickly being recognized by consumers as the price-gouging nonsense that it most certainly is... It's almost like the 1990's all over again. Apple has rested on its past accomplishments for quite some time now, while the competition is quickly moving forward with truly useful additions like multiple users support, built-in digitizers allowing for the use of precious styli, fully-integrated keyboard/extended battery options, true on-screen multi-tasking and the like... as Apple is left to just watch its market share erode to a mere fraction of what it was only a year ago. Regardless... Good to read that people are embracing all manner of tablets as it'll only drive further development of both hardware and software.

14. ardent1

Posts: 2000; Member since: Apr 16, 2011

Dude, give it a rest. The hardware improved as well. And yes, Apple is throwing in free apps. Based on the initial reviews, the A7 processor is no joke.

2. squallz506

Posts: 1075; Member since: Oct 19, 2011

Tbh I'd like to see Asus take over the tablet space. In my opinion they're the only ones that continually push the limit on specs while innovating new and useful features, not just borrowing features already on phones (that means you gnote). Plus the bang per buck on Asus tabs simply can't be beat. Wait, I'd like to see moto shake up the tablet space a little too. Yeah. Asus for budget and specialty tabs and moto for premium slates is a winning android duo IMO.

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Galaxy Note 10.1 (2014) didn't push any limits?

13. ph00ny

Posts: 2055; Member since: May 26, 2011

Which specs are we talking about here? Also Asus has had many QA issues. I wouldn't want them taking over until they get their stuff together

3. hung2900

Posts: 966; Member since: Mar 02, 2012

oh god why? I love my GNote, GNote 2 & 3, but Samsung tablets are truely @rap

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I have a eyes set on Samsung Galaxy Note 10.1 2014 LTE edition. I will replace my existing Samsung Galaxy Tab 7.7. Both can make telco phone calls so its my second phone when nicely paired with bluetooth headset. I do have a habit of buying bluetooth gadget.

11. hung2900

Posts: 966; Member since: Mar 02, 2012

I like the new note 10.1 too, but the figure above does note include it. Tab 7.7 is really nice, but too expensive. The rest is BS

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Both Galaxy Tab 3 LTE and Note 8, 10.1, 10.1 2014 edition LTE version has phone call app. Avoid Samsung Wi-Fi only tablets if you need call handling feature.

4. Long1

Posts: 399; Member since: May 18, 2013

Ones Apple is pushed out from the big stage and zombies run away at different directions, everything will normalize in the tech World. We just have to make sure that Samsung not take the Apples place.(not very possible, though- because is not US company, and can never own the media, as Apple did so far)

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

You have your work cut out for you. Lol.. For me i will buy want i like. Currently Samsung do offer me what i wanted a high end specifications Android tablet that could handle phone call.

9. bigstrudel

Posts: 606; Member since: Aug 20, 2012

What do you think Tizen is for buddy? So Samsung can own the ecosystem and the hardware. And theyre going to shove it down your throat as soon as Samsung thinks that their customer base is strong enough.

17. tech2

Posts: 3487; Member since: Oct 26, 2012

Just like what Apple does ?

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

Understand that people are buying android tablet because they are cheap, not because they are better. They are good gifts at a cheap price. It's like a permanent fire sale. Remember the touchpad was selling like hotcakes a few years ago. Most android manufacturers took that model and ran with it. I even bought one of the touchpads. On another note, I wonder if samsung is counting galaxy notes as tablets.. Hmmmm

12. suavemezie

Posts: 95; Member since: Jun 21, 2012

if you're Observant you would've noticed that Samsung announced that 9M galaxy note3 sold in first month. So, they they include that, they should move pass Apple.

15. ardent1

Posts: 2000; Member since: Apr 16, 2011

Dude, stop lying. Samsung shipped 5 million Note 3 in the first month Apple sold 9 million iPhone 5S and 5C in first 3 days.

16. ardent1

Posts: 2000; Member since: Apr 16, 2011

Cheap stuff sells and Samsung understands this. At Costco, the Samsung tablets were / are being discounted as much as $50 off. Even at these lower prices, the tablets are not moving out of the stores. The problem with Samsung tablets is that they won't hold their value and it ends up costing a lot in depreciation expense. It's just money down the drain.

21. tedkord

Posts: 17417; Member since: Jun 17, 2009

So the iPhone 5c is cheap stuff. If seen it discounted all over the place.

22. Slammer

Posts: 1515; Member since: Jun 03, 2010

Android is inexpensive because the economy of scale allows it to be. It retrofits and conforms to most everyone's lifestyles and it also provides less expensive accessories due to adaptation. No matter how rich or poor, the common goal is to get these people from point A to point B seemlessly in sharing a common platform. It also allows one to upgrade more frequently to the lastest technology at a less expensive cost. Samsung has successfully nailed the ingredient to take advantage of this. So, this in no way, should ever reflect it as being "cheap" in the sense that you try to label it as. Please ascend to a different mindset rather than trying to insult something that most of the world chooses to conduct everyday business. John B.

20. RebelwithoutaClue unregistered

Like all android tablets are cheap, talk about prejudiced. Have you even considered people buying Android tablets, because their smartphone is too? So they can enjoy the same ecosystem/apps they have on their smartphone.

19. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Give it another 3 years ... for it to be in single digit :)

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