Latest comScore numbers show little change in the U.S.

Latest comScore numbers show little change in the U.S.
The latest numbers from comScore have been released. For the three months ending in January, Apple still was the smartphone manufacturer in control of the U.S.market, with a market share of 41.3%. That is actually .6 percentage points lower than the share attributed to Apple for the three months ended in October. Samsung was next with a 29.3% share for the three months from November through January. That was flat compared to the same slice of the U.S. smartphone pie owned by the manufacturer for the three months ended in October. Apple's lead over Samsung was down to 12 percentage points by the end of January, from the 12.6 pp lead it owned in October.

LG picked up the .6 percentage points lost by Apple and as January came to a close, the company had 8% of the stateside market. Next, Motorola was flat at 5.2% and HTC slipped .3pp from the end of October to the end of January. HTC was responsible for 3.8% of the smartphones in the U.S. for the three months ended in January.

Looking at the operating systems, Android padded its lead over iOS from November through January. During that period, Google's open source OS tacked on .9 percentage points to control 53.2% of the smartphones in the U.S. Apple's iOS slipped .6 pp between the end of October and the end of January and had a 41.3% market share at the end of 2015's first month. Windows Phone was next with a 3.6% share for the three months ended in January. That compared to the 3.5% of the market that Microsoft's mobile OS owned for the three months ended in October. BlackBerry (1.8%, down from 2.1% for the three months ended in October) and Symbian (flat at.1%) round out the top five.

Facebook was the smartphone app reaching the biggest audience as nearly 70% of smartphone users had access to the social media site. With 54.5%, YouTube was next followed by Google Play (51.8%), Google Search (51.5%) and Facebook Messenger (47.4%).

In the U.S., 184 million people owned a smartphone at the end of January, up 4% from the ownership number seen at the end of October. Smartphones represented 75.8% of mobile handsets in use in the states as the year's first month came to a close.


source: comScore

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15 Comments

1. twens

Posts: 1172; Member since: Feb 25, 2012

With the record sales number I expect from the s6/edge sammy will increase its share in the US soon. There's too much positive vibe from most people all over the Internet. The s6/edge is going to sell and break all S series records. Good luck to samsung this year. May they regain their crown and bring we consumers innovative and top notch hardware and software experiences.

2. seven7dust unregistered

the edge is intriguing and cool but a luxury , I don't think it'll sell more than the normal S6 it's priced way too high just for design 900$ is high even by Apple standards.

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Combined they'll probably break records and probably individually as well at some level. $700 for the regular S6 is just fine seeing as it is only $50 more than usual and the Edge probably won't be more than $100 more than the normal S6. Don't know if the edges are worth that much but hey, people paid $650 and $750 worth for the iPhone 6 and 6+, both phones with really nothing to be excited about.

10. Slammer

Posts: 1515; Member since: Jun 03, 2010

My last three smartphones have been Samsungs due to key elements few others were offering. HTC lost a great share of its diehard customers due to eliminating removable batteries and SD cards as well as regular updates. Now that Samsung has elected to follow status quo, I will being moving on. LG has piqued the interest from many of us that want these things kept relevant. This might explain the spike in LG sales. John B.

12. Slammer

Posts: 1515; Member since: Jun 03, 2010

The sales may increase. However, we must take the brand of device out of the equation. No single handset will ever top the iPhone due to choice. And when I say single handset, I refer to model. Android is based on choice while Apple is based on proprietary consumption. Everyone has a personal preference when purchasing products. Figures show that most of the world prefers Android. However, this same percentage also likes different brands. Those that prefer iOS, have only one choice. This is why using handset numbers skews the reality and why Apple depends on these numbers for marketing. John B.

3. seven7dust unregistered

The main strengths for Apple now is i) that they are the largest manufacturer of flagship phones by a big margin , while others are selling mid-tier phones and few flagships. ii) They Dominate in three of the largest markets in the world good old USA ,Japan and now a even larger market China. only Europe and India left. too bad everyone wants them to go down , that'll never happen in the foreseeable future , maybe if Apple releases a iPhone mini at a mid-range price they might even pick up more share in many markets, who knows they just might do it , when the time is right.

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They won't release anything cheap while they are making bank on expensive. They only plan to raise the prices one way or another. It is just an amazing marketing team they have which has managed to keep all the media in check very well. Everyone universally agreed that the leaked iPhones were ugly as hell, until they released them and then it was great...elegant...etc. Apple is literally milking the same market they have always had. It hasn't really increased much. More people just bought the 6/+ at launch by adjusting their plans in the US and the ones waiting for a larger screen jumped in as well. Yet from the data it didn't seem many people switched to the iPhone from other platforms much.

8. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Everyone agreed? link for that universal proof?

11. Slammer

Posts: 1515; Member since: Jun 03, 2010

The sites had a good percentage of iphone owners that love the iPhone4 design and more so the iphone5 design. Many were questioning the look of the 6&6+ when first leaked. John B.

9. Slammer

Posts: 1515; Member since: Jun 03, 2010

Not many of my android owner friends showed any interest in the iPhone. However, 12 out 19 of my immediate iPhone owner friends couldn't wait and purchased the new 6 or 6+. Many had been asking when Apple would offer a larger screen. Pent up demand. John B.

4. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Samsung has a solid phone but their success likely won't be immediate. Besides, in the coming months talk could be circled around the Apple Watch

5. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

What's interesting is that 6 of the top 15 apps used are all from google. This company is doing something really right when it comes to apps and free software. Long live google!

13. CreeDiddy

Posts: 2147; Member since: Nov 04, 2011

I believe market share comparisons of Android vs. iOS should not be compared, but only by Android OEM vs. iOS. We have to consider that each Android manufacturer on the basis of market share isn't doing well financially, as Samsung has been long term contributor of the growth of Android. Their costs are among equal with their profits, thus they can not generate much profit from an OS that is available to a wide range of consumers. In this case, does it make Android unique or similar? Among many things, they could be categorized as all the same, but with similar/different specs with different skins. Although different on the basis of those areas, they are all similar in functionality.

14. zig8100

Posts: 243; Member since: Dec 13, 2012

All those sales and Apple still lost share.

15. gueAHOK

Posts: 156; Member since: Mar 03, 2015

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