Largest newspaper publisher in the States picks Apple to arm its reporters

Largest newspaper publisher in the States picks Apple to arm its reporters
According to the blog belonging to the largest newspaper publisher in the States, Gannett is buying thousands of Apple iPhone 4S and Apple iPad 2 units for its reporters. Accessories to improve the audio for video taken with the devices will also be purchased along with lightweight notebooks, microphones and cables and other devices to allow tethering via the iPhone.

The devices were purchased to help Gannett reporters meet the demands of today's news cycle which includes real-time reporting, social media and the increasing use of video to tell stories. And while it is great to have an army of journalists with high tech equipment at their side, it doesn't mean anything unless the investment in the equipment is met with an investment in training reporters on how to properly use the devices. To kick things off, in the next few weeks each publisher and editor will receive word from the top on how the equipment will be used. Once it arrives in January, the extensive training will begin. As U.S. newspapers division president Bob Dickey pointed out on the blog, the goal is for reporters to create high-quality local content that will be unique and of interest in the local areas that the company serves.

According to a former Gannett reporter, in late 2010 or early 2011, a local editor had purchased the Motorola DROID X for any reporter who wanted one. While obviously not the same thing as a purchase on a national scale, it seems that Android had a foot in the door of Gannett before the media giant decided to go with Apple.

source: Gannett via AndroidCentral

Related phones

iPad 2
  • Display 9.7" 1024 x 768 pixels
  • Camera 0.7 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 6944 mAh
iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB

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9 Comments

1. andrew1953

Posts: 176; Member since: Nov 13, 2011

Strange decision. Would have thought a Blackberry 9900 with a keyboard and Playbook would have been a much better combination for Journalists. If the Playbook is lost,no info is stored on it,only the phone. Blackberry is much more secure in terms of encription.

2. E.N.

Posts: 2610; Member since: Jan 25, 2009

I don't think it's a strange choice at all. Blackberry is safest but iPhone has more emphasis on social media. System wide twitter integration and camera/video quality for example.

3. bloodline

Posts: 706; Member since: Dec 01, 2011

No real surprise if you compare the droid x to the iphone 4s you can see what one is better. They should of tried an s2 that would of been better expandable memory and battery would of done wonders for them. oh and android has more social integration than the iphone does.

5. E.N.

Posts: 2610; Member since: Jan 25, 2009

You can pitch to Gannet and not me which phone has better social integration. And I'm sure they know what a Galaxy SII is. As for expandable memory and battery, I don't really know if most people outside the online community nowadays care about that (I know some do care about expandable memory though). I would think they'd look for large memory and a good battery to begin with.

8. ZayZay

Posts: 571; Member since: Feb 26, 2011

I'm sure they don't know what a Galaxy SII is. Businesses copy Apple because they think their fortunes will bring great success. They are followers. Example this company knows Apple is successful and a lot of people use iphone's so they believe they will get a lot more views of their media and coverage if they only us Apple products. It's as bad as when companies use the i infront of their product (which buy the way, I'm surprised Apple didn't patent a letter placement and sue everyone)

9. E.N.

Posts: 2610; Member since: Jan 25, 2009

okay sure.

4. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Their president must advice them not to drop their iPhones by mistake.

6. mukrenol

Posts: 92; Member since: Sep 03, 2011

apple subsidies it... thus can buy in bulks...

7. terabyteRouser

Posts: 457; Member since: Oct 18, 2011

Content creation company and preference for Apple products. No surprise here.

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