Land Rover and Bullit Group team up on new smartphone and accessory line-up


Despite having no less than four phones carrying its esteemed brand, Land Rover remains better known as a vehicle maker. Perhaps its new partnership with UK technology group Bullitt will change that for the better as the two join forces in an effort to "develop a groundbreaking portfolio of mobile devices and peripherals." Bullit builds phones and accessories with custom design and specs commissioned by a respectable portfolio of clients such as Caterpillar, Kodak, Ted Baker, and Ministry of Sound.

Land Rover's previous collaborations with Sonim resulted in Caterpillar-like extra-tough phones in the vein of the company's all-terrain vehicles. The automaker and Bullit will head in the same trajectory, envisioning their upcoming gadgets as "active lifestyle partners, aimed at people who like to take on new challenges." An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the project, working on "bespoke applications tailored to Land Rover's brand and product values." It looks like the brand is ready to throw everything "Land Rover" into its smartphones, short for an engine and four-by-four transmission!

Previous Land Rover handsets didn't stand for much more than re-branded Sonim phones with so-so specs and shells built to last through an intergalactic war. Hopefully, the upcoming gadgets will be no less tough, but a bit more refined.

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5 Comments

1. TmoRep

Posts: 107; Member since: Apr 20, 2016

Should have made the buttons bigger, Hard to use tiny buttons with gloves on.

4. sharks

Posts: 236; Member since: Feb 16, 2013

This looks so much like one of the old Nokia phones.

5. marorun

Posts: 5029; Member since: Mar 30, 2015

This is not the bullit phone what you guys see in the picture are the Sonim one they made just look at this link :http://www.cellphones.ca/cell-phones/sonim-land-rover-s1/

2. GreenMan

Posts: 2697; Member since: Nov 09, 2015

I quote: "It looks like the brand is ready to throw everything "Land Rover" into its smartphones, short for an engine and four-by-four "transmission"! Four-by-four "TRANSMISSION"...??? Geeks will be geeks, period... It's DRIVETRAIN not the bloody TRANSMISSION, for crying out loud... You just pissed off a rare specie... Who knows about processors & SoCs as much as he knows about engines and motorcycles...

3. sentinel336

Posts: 46; Member since: Oct 30, 2015

The TRANSMISSION is part of the DRIVETRAIN. People use the two interchangeably when speaking about vehicles. If you want to get technical with reference to a 4X4 drivetrain you'll need to mention the following (depending on the vehicle and setup): Clutch Gearbox Transfer box Transmission Drive shafts, to front and rear Front and rear axles Final drive Locking differential Portal gear Try not to be such a keyboard commando.

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