Land Rover and Bullit Group team up on new smartphone and accessory line-up
Land Rover's previous collaborations with Sonim resulted in Caterpillar-like extra-tough phones in the vein of the company's all-terrain vehicles. The automaker and Bullit will head in the same trajectory, envisioning their upcoming gadgets as "active lifestyle partners, aimed at people who like to take on new challenges." An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the project, working on "bespoke applications tailored to Land Rover's brand and product values." It looks like the brand is ready to throw everything "Land Rover" into its smartphones, short for an engine and four-by-four transmission!
Previous Land Rover handsets didn't stand for much more than re-branded Sonim phones with so-so specs and shells built to last through an intergalactic war. Hopefully, the upcoming gadgets will be no less tough, but a bit more refined.