LG's next flagship will continue to use an LCD display to cut costs

LG's next flagship will continue to use an LCD display to cut costs
There will be no OLED display for the LG G7, or whatever name the South Korean company chooses for its upcoming flagship. Although OLED displays are thinner and have a higher energy efficiency, they cost twice or thrice the price of an LCD.

Market analysts say the LG G7 is likely to adopt an LCD display to cut costs since the company's mobile division has been in the red for quite a while. While more and more smartphone makers are switching to OLED displays, the cost for the latter is still too high to justify the switch, so there's no need to rush the transition.

It's been previously reported that LG's next flagship will boast an MLCD+ display that's supposed to consume 35% less power than a regular LCD display. On top of that, this type of display should offer better brightness.

LG's decision to continue to use LCD displays for its G series may have something to do with Apple iPhone X's presumably lower than expected sales, one of the not so many smartphones that embed an OLED display.

The V30 is LG's first smartphone to sport an OLED display, but it's yet unclear if the South Korean company will continue to use it for its next V series phone.

source: The Investor, TechnoBuffalo (image credits)

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76 Comments

1. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

So other companies have spent many millions upon millions investing in LG's oled department, and then they choose to not equip their own flagship with an Oled panel? Strange, especially now that everyone is finally understanding that Oled is just a better display technology.

5. Ciro1900

Posts: 591; Member since: Dec 17, 2017

Amoled is not Oled is an abortion of oled

6. JohnR

Posts: 163; Member since: Sep 08, 2017

Your post makes no sense

14. sgodsell

Posts: 7567; Member since: Mar 16, 2013

I am curious to see the refresh rates on this new MLCD+ display, and if it's fast enough to support Daydream like the V30.

66. Trex95

Posts: 2383; Member since: Mar 03, 2013

Forget about refresh rate of 120fps most important thing no image retention this time.

15. cmdacos

Posts: 4319; Member since: Nov 01, 2016

That's his trend...

60. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

*Since

9. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

What? Amoled is a sub-category of Oled. It's still an Oled panel.

24. Bfrenz

Posts: 285; Member since: Aug 26, 2012

AMOLED or P-OLED is the same, but the former is trademarked by Samsung.

28. Subie

Posts: 2424; Member since: Aug 01, 2015

No, AMOLED is not trademarked by Samsung, and that is why many vendors use it. Samsung has the trademark on "Super AMOLED" And that is why only Samsung devices have that name for their screens. Samsung trademark application for AMOLED was rejected.

44. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Oled used for mobile is not same of TVs. All mobile screens are active matrix.

11. Techlover2018

Posts: 80; Member since: Jul 14, 2017

How a cost cutting device can be called a flagship?

12. kkmkk

Posts: 699; Member since: May 06, 2013

¯\_(ツ)_/¯

20. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Good point. Seems like quite the oxymoron.

17. kevv2288

Posts: 309; Member since: Jul 30, 2015

Also strange that Samsung the king of oled displays in smartphones, yet they don't use oled in any of their tvs

21. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

It must be because LG is holding the patents, which means it's difficult for Samsung to enter the TV space in an economically sound fashion. It has to be something like that.

57. mootu

Posts: 1539; Member since: Mar 16, 2017

Nope it's because Samsung decided that OLED was too expensive and decided to just continue using LED and rename it QLED. QLED is nothing but old technology renamed. Samsung can produce 4 Qled panels for the same price as 1 OLED panel and yet charge more than it's OLED counterparts. It's all about the profits and clever marketing.

73. Marcwand3l

Posts: 456; Member since: May 08, 2017

The tech is different in TV's. So actually it's not strange at all.

74. pixel8or

Posts: 84; Member since: Jun 10, 2010

Not better in all ways. LCD has no burn in.

2. BAYmustafa

Posts: 13; Member since: Jul 13, 2015

Unfuc---ngbeliable, even 150 dollars smartphones have oled displays.

37. Ciro1900

Posts: 591; Member since: Dec 17, 2017

sip amoeled is used for low range

71. Vokilam

Posts: 1368; Member since: Mar 15, 2018

I'm probably in the minority, but I'd like to know how many dont give a rats-hoot about which screen tech is on the device? I'm curious how many people truly dont care?

3. Xperia14

Posts: 1208; Member since: Sep 01, 2015

Make it a good one then. The LCD screen of the G6 has good contrast, but colors look very dull and the screen isn't very bright. My G6 also suffers from a little backlight bleeding at the bottom. Compared to the V30, the V30 has a much better screen, so I'm sad that they go back to LCD again.

32. FaisalWibowo11

Posts: 166; Member since: Aug 12, 2013

It's a bit of a shame, really. LG V30 is my first OLED screen phone, before V30 I use V20, G4, and bunch of Xperia phones. I find that no matter how good an LCD Panel is, it just can't match OLED Screen for its notable qualities such as deep blacks, sunlight visibility, and power efficiency.

33. brasstax

Posts: 546; Member since: Apr 16, 2014

"Compared to the V30, the V30 has a much better screen" What???

38. Ciro1900

Posts: 591; Member since: Dec 17, 2017

The screen of the v30 was very bad

46. harrisvt

Posts: 18; Member since: Nov 10, 2015

I can confirm. I have one. It's bad enough I replaced it when tmo ran a special to get $360 off an s9+. There's nothing the v30 does better, and the screen is so much worse. I think they should stick to LCD till they can make a proper OLED screen

49. hazard1

Posts: 239; Member since: Feb 11, 2017

Having had both the V30 and the G6 (and the GS8), I have to agree that the V30 screen is better than the G6. Maybe just because it is OLED. Yes the dreaded blue shift is there. My last Samsung had a slight red shift too. I just don't get the repeated put downs of LG's OLED screen. I agree, it is not as good as Samsung's, being a couple generations behind. But it is not as bad as some here are suggesting. Whatever my issues with the V30, the screen is not one of them.

56. FaisalWibowo11

Posts: 166; Member since: Aug 12, 2013

My V30 also has a non faulty screen unit. I agree, V30's OLED is not as good as Samsung's Super Amoled but it's still better than all of non OLED displays, except for XZ Premium's 4K HDR Display perhaps. People nowadays like to exaggerate things, one little fault from a screen and they think it's as bad as sony's old TFT screen XD

4. Ciro1900

Posts: 591; Member since: Dec 17, 2017

Will not use crapmoled penline poor in subpixels and bits with burned? Nooooo!!

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