LG says Knock Code will differentiate its affordable smartphones from the competition (including Huawei)


As of Q3 2013, Huawei is the world’s third largest smartphone maker, holding a spot that belonged to LG in the first half of last year. Naturally, LG wants to fight back this year, and it will do it helped by both high-end, and mid- to low-end smartphones.

One of the new smartphone features heavily promoted by LG at MWC 2014 is Knock Code. This improves the KnockOn feature that you may know from the LG G2, allowing you to unlock a handset by repeatedly knocking on its screen (in an order previously set by you). You can watch how Knock Code works here.

According to ET News, LG’s managing director recently said that there are “no differentiating functions” in low- to medium-priced smartphones at the moment, so LG will bring “value” to its handsets in this segment by adding the Knock Code feature. Knock Code is available even on very basic new smartphones like the 3.5-inch L40, but it’s obviously also among the features of high-end models like the G Pro 2.

Reportedly, LG considers itself ahead of Huawei when it comes to smartphone quality. 

It’s said that Huawei sold 50.4 million smartphones in 2013, while LG may have sold 47.6 million units. It remains to be seen if the South Korean company can turn its fortunes around this year.

source: ET News

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