Not trying to follow the recent trend of phone
manufacturers jumping into the market by developing their own proprietary platform, LG is sitting still and placing their efforts on their current projects. LG Electronics doesn't have the slightest inkling of getting into the game of making its own smartphone operation system – something that has been too common of late. Skott Ahm, the head of LG's handset unit, said during MWC that “Our strategy is not to make an independent mobile platform of our own at least for the next two to three years.” During that span, they're going to place their attention on creating handsets that run Google's Android platform and Microsoft's Windows Phone 7 Series. This comes after one of their main competitors unveiled the Samsung Wave that runs on the Bada platform. Ahm went further by saying "It is a competition of how to make an ecosystem that combines device, platform, contents and service. It is difficult for a single company to dominate the entire ecosystem.” So instead of having to allocate additional resources on yet another operating system, LG plans on keeping it real by not distracting itself attempting to support yet another proprietary operating system.