LG says it planned the G7 ThinQ notch design before Apple

LG says it planned the G7 ThinQ notch design before Apple
We reckon there's a surge of smartphones featuring a notch design, something that many attributed to Apple's iPhone X, even though the Essential Phone was the first to bring it to public's scrutiny. Still, every time another notched flagship goes official, people tend to believe that it copied Apple's iPhone X.

That may be true in some cases, but it doesn't apply to all smartphone that embraced the notch design lately. For example, LG's new G7 ThinQ strongly resemblances the iPhone X when it comes to display design, but the South Korean giant denies it copied Apple's product.

According to LG's mobile division chief, Hwang Jeong-hwan, his company “planned the notch design before Apple.” He also said that LG prefers to call the new feature a second display rather than a notch, which might imply that something is missing.



LG's official claims that while the design of the G7 ThinQ may look similar to that of other well-known flagship smartphones, it offers different features. On the side note, Hwang confirmed the while the G7 ThinQ doesn't feature the gimmicky AR-based animated emojis, they will be added via software update late on.

source: The Investor

Related phones

G7 ThinQ
  • Display 6.1" 1440 x 3120 pixels
  • Camera 16 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(20h talk time)

FEATURED VIDEO

41 Comments

1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Yeah right, and i thought of electric cars first.

20. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They all copied essential but badly.

34. sgodsell

Posts: 7028; Member since: Mar 16, 2013

I wouldn't have said that is true especially since LG's implementation allows all apps to work without being modified. Here's looking at you Apple and their iPhone X, which Force's it's developers to support the iPhone X notch in their apps. Essential has said to have been granted a patent that allows for a pop-up camera. Kind of like the Vivo phone that had a pop up camera as well. Google's Android P is said to have notch support built into the OS as well. To me having notch support built into the OS is the way to go, especially when you can disable or enable notch support, and all apps just work with out the need to support a notch. So much better than Apples method of FORCING its developers to add support for a notch.

30. Good-Is-Better

Posts: 105; Member since: Nov 12, 2015

Someone said he is not going to buy a notched phone. And I think I thought of it first before him.

37. Phullofphil

Posts: 1757; Member since: Feb 10, 2009

In the effort to keep a front camera or sensors in front while trying to make a truly full screen is what made the look. It was not a design idea but a compromise. While almost all manufactures probably had the design that way before Apple came out with there’s, well they all know what is happening with what’s coming out by what’s on the supply chain. iPhones were being copied well before there released. Going back to the Galaxy s1. Apple does not really copy they do it they want to do and if it happens to be similar to what’s on a different phone they don’t seem to care. Will do it anyways where as other phone manufacturers seem to build their phones as a reaction to either what Apple does or what they think the market will be. Apple just wants to give you the best phone they can and sometimes they do and sometimes they don’t. You know what I can care less if every phone manufacturer has that design up top or whatever you want to call it because in my Pinyan it’s not taking away anything but adding a little bit o you know what I can care less if every phone manufacturer has that design up top or whatever you want to call it because in my Opinion they’re not taking away screen but adding screen where there wasn’t screen before. It’s not anybodies design. The way I look at it you have a only a couple options first you can have a bezel. Second you can have the iPhone X. Thirdly you can have a full screen with no front facing camera or have a some sort a gimmick that pops out. And the last way is eventually you can have it in bedded under the screen and not take anything away which I am assuming that’s what’s gonna be happening at some point

2. xtroid2k

Posts: 601; Member since: Jan 11, 2010

so this is a new pissing contest I see. It never fails

3. Stormrider

Posts: 66; Member since: Aug 30, 2016

All companies miraculously planned the notch before Apple. It's nothing to brag about anyway, it's a design flaw in everyone's eyes except diehard Apple fans. I'd love to own a X, but that doesn't change my opinion on it: unsightly design flaw.

11. dnomadic

Posts: 391; Member since: Feb 20, 2015

Had the X sold the X. Nothing special. GREAT in-hand feel but I back to Samsung I go. Sold mine on Swappa and picked up a S9

26. thedizzle

Posts: 191; Member since: Oct 05, 2017

s9 or s9 plus? I have both and prefer the plus variant lol

4. cmdacos

Posts: 3970; Member since: Nov 01, 2016

Didn't they pause the launch early this year to redesign the phone? Sounds like BS to me... Then again it's LG, who cares??

13. middlehead

Posts: 449; Member since: May 12, 2014

Or they paused it to consider abandoning the notch because it would look like they're copying Apple, but realized it was too late to stop now.

14. cmdacos

Posts: 3970; Member since: Nov 01, 2016

Good point

5. medtxa

Posts: 1655; Member since: Jun 02, 2014

lol they don't need to justify anything if notch is really good thing to have(it's not).

6. dnomadic

Posts: 391; Member since: Feb 20, 2015

I could see this being True.... Really it is a shift of the V-series second screen. Not sure if it is true but it is possible when considering their previous devices. I was not a HUGE fan of the V-Series Second Screen, but Ihave learned to embrace the notch.... THOUGH I finally sold my notch and picked up an S9 last night.

9. Sparkxster

Posts: 1198; Member since: Mar 31, 2017

Exactly LG had a patent for a notch design so I believe them.

7. CandyBar

Posts: 43; Member since: Dec 08, 2017

If they really want the credit for the ugly notch, give it to them.

8. maherk

Posts: 6749; Member since: Feb 10, 2012

LG not just copying Apple's notch, now they're copying Huawei's pathetic claims.

16. BlackhawkFlys

Posts: 908; Member since: May 07, 2014

When iPhone X came was unveiled, I find it's notch cool at first, it was something different, but since it was an Apple product I could not embrace the fact that it wasn't such a bad decision. Now that everyone is going for the notch, I hate it. But It isn't that bad of a thing if you can hide it behind a black background. it gives you extra space for the clock, battery percentage, and a few more icons. The only complain I have now with the notch design is why copy a controversial feature?

22. maherk

Posts: 6749; Member since: Feb 10, 2012

I never had any problems with the notch, I had the Essential Phone, and my wife have the iPhone X, and I like it because in a world of bezelless smartphones, it was a design feature that made the X standout. We all knew Chinese copycats will copy yet another feature from Apple, but I never thought LG would be one of them. Even Huawei, after releasing the gorgeous Mate 10, I believed that they're separating themselves from the rest of Chinese OEMs that know nothing but copying Apple.

17. Feanor

Posts: 1341; Member since: Jun 20, 2012

I believe it's true: a) development of phones takes most likely over one year, so they must have had the G7 on the drawing board before the iPhone X was released. b) LG are themselves major worldwide display supplier, so they don't just have contacts with the supply chain, they are part of it. They were definitely amongst the first developers of notches on displays and I'm sure they knew whether the notch would become a thing or not well before us, be it because of Apple or other OEMs.

23. maherk

Posts: 6749; Member since: Feb 10, 2012

I don't think adding a notch to a smartphone takes 1 year to develop.

24. Feanor

Posts: 1341; Member since: Jun 20, 2012

No, but it's part of the design and the design freezes very early on in the process, especially for such a simple object as a smartphone. Most of the development time is engineering, feasibility, chasing the suppliers etc. Let alone that more than two years ago LG had presented notched displays in CES.

28. medtxa

Posts: 1655; Member since: Jun 02, 2014

Apple planned notch phone before LG planned it. And jump to it imediately once they know Iphone X is in development.

29. Feanor

Posts: 1341; Member since: Jun 20, 2012

This could be true. However I think it's very likely that, while Apple were planning the notch, they contacted LG as well as Samsung as potential screen suppliers. Which pretty much means that LG were not only in the know, but also candidates for supplying iPhone notched screen. Supplying this technology to others and not considering it for their own lineup would be nearly absurd.

31. maherk

Posts: 6749; Member since: Feb 10, 2012

You're basically admitting that Apple came up with the notch idea 1st and LG might have stole this idea when Apple contacted them to have a deal regarding OLED screens

32. Feanor

Posts: 1341; Member since: Jun 20, 2012

Not at all. I think this idea comes from the screen supplier. The supplier invents something, demonstrates confidentially the idea to the OEM and the OEM implements it to the design. As I said, LG displayed notched screen prototypes a couple of years ago, which means that they were developing them long ago.

35. maherk

Posts: 6749; Member since: Feb 10, 2012

You keep on contradicting yourself budd. But hey, whatever floats your boat, LG invented the notch 1st and Apple "stole" their idea.

41. Marcwand3l

Posts: 426; Member since: May 08, 2017

I doubt Apple came up with the idea first. There is no proof of that.

10. A_A_A

Posts: 221; Member since: Jan 23, 2017

Oh really? ))))

12. Plasticsh1t

Posts: 3094; Member since: Sep 01, 2014

They should layoff the bulls**t weed. Pathetic excuse.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.