Katy Perry "Roars" about the Nokia Lumia 1020

Katy Perry
Nokia has used music videos before to promote its Lumia line of Windows Phones. We've seen music videos from Kelly Clarkson, Jennifer Lopez and others include a product placement for a Nokia handset. The latest artist to sell out lend her talents to the pursuit of capitalism is John Mayer's on-again, off-again, on-again squeeze, Katy Perry.

The phone being promoted in Perry's video for "Roar" is the Nokia Lumia 1020. 20 million people have viewed the video so far which is quite a large numbers of captive viewers. And you don't have to be a smartphone fanatic to know that the phone in Perry's hand is the Nokia Lumia 1020. Thanks to some heavy duty promotion from Microsoft, the camera-centric Windows Phone 8 model with the 41MP rear camera is getting to be well known.

Certainly some of Katy Perry's fans will take note of the phone that their idol is using in her video. It has been these little touches by Nokia that has helped keep Windows Phone alive. Now with Microsoft's money behind it, Nokia should be able to blanket the airwaves with more ads showing off the low-light photographic abilities of the high-end Lumia handsets. And of course, there is no reason to expect Nokia to stop finding television shows, videos, movies and other product placements for its Lumia line.

source: KatyPerryVevo via Forbes

Related phones

Lumia 1020
  • Display 4.5" 768 x 1280 pixels
  • Camera 41 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 32 GB
  • Battery 2000 mAh(13.3h 3G talk time)



1. a_merryman

Posts: 749; Member since: Dec 14, 2011

Lol, that tiger came out of nowhere. Her face was hilarious.

4. Topcat488

Posts: 1416; Member since: Sep 29, 2012

Unfortunately this video is not available in Germany because it may contain music for which GEMA has not granted the respective music rights. :( Two more months then hello USA.

2. AeroPrime

Posts: 175; Member since: Feb 21, 2011

Nokia Lumia 1020. Modern and Authentic

19. moroninc

Posts: 193; Member since: Jul 14, 2012

meh... still not buying a WP 8 phone. pixel wars are overated

3. Birds

Posts: 1172; Member since: Nov 21, 2011

That MV made me sick... As an OCD fanatic about nature, they atleast could have had the samne damn animals from one continent. It made me sick looking at a Bengal tiger and African elephant in the same jungle. And I don't even want to get started on looking at a hornbill and a macaw flying together...-__- Worst of all was the Capuchin monkey and the baboon. For the sake of Mapouka baboons don't even live in jungles... In fact they'd much rather eat a lesser monkey species...but wait. Baboons live in Africa and Capuchin monkeys live in South America... IDC, it's a big deal to me anyways. Oh, and nice product placement Nokia!

12. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

who cares. im looking at titties

15. gazmatic

Posts: 812; Member since: Sep 06, 2012

this is not national frigging geographic

5. Rehankhan

Posts: 323; Member since: Oct 24, 2012

her face is so ugly

10. HASHTAG unregistered

Oh no.

27. -box-

Posts: 3991; Member since: Jan 04, 2012

I think it's her massive forehead, really. If she wore her bangs over it or didn't expose it she'd look much better.

6. DANTExphone888

Posts: 102; Member since: Aug 11, 2012

When I saw Avril Lavigne's Rock N' Roll and Ciara's I'm Out Phones I was like yes, when I saw Katy perry 's Roar phones i was like noo.

7. -box-

Posts: 3991; Member since: Jan 04, 2012

Not a Katie Perry fan (she's kinda creepy but not as bad as gag-a-girl or marylin manson) this this song is kind of catchy. Disappointed they used a BLACK 1020, as the yellow looks better, fits the jungle theme better, shows better at a quick glance, and yellow and black are colors of danger in nature, going with the "roar" theme.

24. DFranch

Posts: 551; Member since: Apr 20, 2012

They could have use the bannana yellow one, and had the monkey steal it.

29. suoko

Posts: 1; Member since: Oct 14, 2013

The fox is gonna steal it

8. louiemapa

Posts: 28; Member since: Nov 01, 2012

Nice song btw.

11. Birds

Posts: 1172; Member since: Nov 21, 2011

This Sara Barelles rip off....how dare you?!?!?!

9. ihatesmartphone unregistered

R.I.P Nokia :(

13. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Yet another LOW LIGHT spam from NO - KIA

14. Mrmark

Posts: 399; Member since: Jan 26, 2013

I wish Sprint would have hopped on this phone!

16. power_x

Posts: 264; Member since: Aug 28, 2013

I love that video


Posts: 436; Member since: Jun 27, 2013

the video is corny as hell. so much for a darker/edgier theme this time round Katy Perry -.- why is this news though? Sony had its phone in Avril's music video for Rock N' Roll but it wasnt reported here. so why should this be reported?

20. gazmatic

Posts: 812; Member since: Sep 06, 2012

who dafaq is avril?? call me when beyonce does a video with a zed one


Posts: 436; Member since: Jun 27, 2013

Beyonce has been releasing promo singles aft promo singles, and apparently has recorded over 1000 songs for her new album. and that album is no whr near release according to the ppl working with her. that album aint coming this year like she originally said, so no video for you. and who the hell is zed one?! im not even a fan of Avril, all i said was if this is reported, shouldnt Avril's video be reported for having Sony's phone? u should read before trying it

22. spiderpig2894

Posts: 597; Member since: Jan 10, 2012

Maybe he's referring to the Z1 as Kaz said that it is supposed to be called as "Zed One". Sony's advertisement in Avril Lavigne's Rock N' Roll video was hilarious because she said, "Ooh, my new Sony phone is ringing." Also in Ciara's I'm Out, the Z was featured.


Posts: 436; Member since: Jun 27, 2013

ohhh i get it now haha. yes! i thought it was hilarious too!! yep im aware tt the Z was in Im Out

25. lalalaman

Posts: 638; Member since: Aug 19, 2013

Duh...it was end of 2010 when what the hell came...this website was nt tht good at tht time


Posts: 436; Member since: Jun 27, 2013

Rock N' Roll is her new song honey, it just came out this year


Posts: 14; Member since: Nov 12, 2013

so funny ,the tiger women learn from the monkey. review-leather-camera-case-nokia-lumia-1020 from wpcentral

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.