Kantar: Over the last year, Android and Windows Phone were hot, iOS not

Kantar: Over the last year, Android and Windows Phone were hot, iOS not
The big green Android machine continued its global domination over the last year. According to Kantor, in the U.S., Android's market share of smartphone sales rose 6 percentage points (pp) from the 48.6% scored during the three month period ending January 2013. That took Android's U.S. marketshare to the 54.6% tallied in the three months ended January 2014. Thanks to a rather stunning 7.7 pp drop in the U.S. market share belonging to iOS over the last year, Android had opened a 15.9 percentage point lead over Apple's mobile OS by the end of last month. The latter now owns 38.9% of the stateside smartphone market.

Windows Phone, while admittedly coming off a low base, saw its market share rise by a stunning 67% over the last year. From the 3% share in the U.S. that Microsoft's mobile OS owned in the three months ended January 2013, Windows Phone controlled 5% of the market in the states a year later. During the same time period, BlackBerry's share dropped from 1% to .6%.

Windows Phone did outstanding in Great Britain. While both Android and iOS lost share over the year (-.7 percentage points, -.3 percentage points respectively), Windows Phone's share in the country rose 4.9 pp to 11.3%. The platform rose in nearly every country Kantar monitored over the past year with exceptional growth seen in Spain where Windows Phone rose from a 1% market share to a 5.3% share over the year ended January 2014.

In most countries, Android had a wide lead over iOS at the end of last month, with it's market share running as high as 86.6% in Spain. One country where iOS had the lead is Japan where its 68.7% slice of the smartphone pie at the end of January, was more than double the 30.5% owned by Android.

There are some interesting little nuggets in Kantar's report. For example, sales of the Apple iPhone 5c are coming on in the U.K. where it had been out sold 3 to 1 by the full-featured Apple iPhone 5s. That ratio is now down to 2 to 1. And with Android close to owning 70% of the European market, the real battle is for control amongst Android manufacturers. Samsung has seen its share slide a bit over the year to 39.5%. That still topped LG (6.9%), Sony (9.4%), and Motorola (1.7%).

source: KantarWorldpanel via TechCrunch



1. Derekjeter

Posts: 1556; Member since: Oct 27, 2011

Here we go!! Round four!

2. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Windows Phone Is Hot...

19. fireblade

Posts: 717; Member since: Dec 27, 2013


20. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

You're not satisfied in life?

22. nightfury

Posts: 82; Member since: Dec 04, 2013

lol see the percentage of sales of wp..funny ustill say its hot...hahahha

24. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

WP is hot.. I use it everyday, and it's the best experience I've ever had.. I could care less if you buy one, he buys one, or those sales numbers, because that's not how I judge whether a device is good, or not.. That's how you, and a lot of other smaller minded people choose to perceive things, and what you make your purchasing decisions on.. Mature people who know who they aren't are always worried about fitting in... I bet it makes you feel good that you're part of something... That's your problem, and I'm not here to help you with your insecurities... Call your mom.. ......................... Yes, my 1520 is HOT, and it's about to get hotter..

27. SleepingOz unregistered

I wonder who's the one who really feels insecure here. Who's the one who constantly feels the need to praise his beloved OS on nearly every article to remind people how "hot" it is? Attacking, calling whoever says something negative yet true about it names, because deep inside himself he knows if he doesn't, no one would. Talking about insecurities.. LMAO!

29. sbw44

Posts: 433; Member since: Dec 04, 2012


33. SleepingOz unregistered

Calling name is the only thing WP fans've got. But then why would I be butthurt again?

3. Astoni

Posts: 649; Member since: Sep 28, 2013

could be nice with some worldwide numbers instead of US only.

4. Sauce unregistered

Whats a Windows Phone X'D loooooooooooooooool

7. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

You're 12?

13. Sauce unregistered

11 sorry. Close but no cigar

14. akki20892

Posts: 3902; Member since: Feb 04, 2013

No it's not, it's a trap.

17. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

And that's not all you are....

9. HASHTAG unregistered

Not really that funny....

23. nightfury

Posts: 82; Member since: Dec 04, 2013

bro u mistyped it, its windows pc not phone :)

25. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

So, you're saying that people don't know what a Windows PC is?.. That's what you're saying?

5. stealthd unregistered

The market share obsession continues

6. datphoneguy

Posts: 155; Member since: Sep 15, 2013

Pretty stunning that iOS dropped so much in Nov 2013 - Jan 2014, as those last 3 months was when the new iPhone sales came into full effect (i.e. after the initial supply constraints, etc.). Hmm.....

10. KingaSpades

Posts: 45; Member since: Nov 04, 2013

Yep! It's stunning because it's a lie. Apple still has over 40% of the US marketshare. It's ridiculous the lengths that some people will go to.

28. SleepingOz unregistered

I don't really like apple but your comment seems right.

30. tedkord

Posts: 17463; Member since: Jun 17, 2009

Right. All these Conspiracies. You've got the number crunchers like Kantor and ComScore always under reporting iOS numbers while over reporting Android and Samsung Numbers. You've got the DOJ lying about Apple fixing prices. You've got the ITC lying about Apple negotiating in bad faith over SEPs. You've got Consumer Reports lying about the antenna problem with the iPhone 4. Let's not forget those pesky brits lying about Samsung not copying and forcing Apple to post about it. Man, its Apple against the whole world. Lucky they've got you to swoop in for the rescue.

34. jroc74

Posts: 6023; Member since: Dec 30, 2010

Yea I'm surprised at iOS too. And funny seeing ppl still cheering WP's...."growth"...... It would be more news worthy, cheer worthy if is was closer to iOS. As it is now its barely beating BB....

8. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The only good news for BB is their decline isn't as precipitous as in previous quarters. The real up-and-comer though is WP. Time for iOS to start looking over its shoulder (and start innovating instead of litigating).

11. KingaSpades

Posts: 45; Member since: Nov 04, 2013

It's good that you gave Kantor credit for their lies because they are definitely lies. The iPhone still has well over 40% of the US market.

15. wilsong17 unregistered

no keep drinking that apple juice

31. tedkord

Posts: 17463; Member since: Jun 17, 2009

How many did you count?

12. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Grats Android and WP!

16. wilsong17 unregistered

apple expensive and boring many people want bigger phone

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