IDC: Samsung plummets on the Chinese market in Q4 2014, Xiaomi remains on top, Apple second

Alas, Samsung is further plummeting down and losing its hard-earned market positions across the world. On the largest smartphone market, the Chinese one, the former leader from South Korea scored yet another heavy blow in 2014, as it first lost the throne to Xiaomi in mid-2014, but that was not all - judging from IDC's most recent report, Samsung has been overtaken by four different rivals and is now the fifth largest smartphone seller by shipments in China. 

According to IDC's report, in Q4 2014 Samsung had merely 7.9% of the market, which is half of what it had back in Q4 2013. As a reminder, back then it was the undisputed leader and was yet to fall from the throne. Another proof that the giant is struggling and experiencing some tough competition from its rivals.

VendorMarket Share (Q4 2014)Market share (Q3 2014)Market share (Q4 2013)Year-over-year change
Xiaomi13.7% ▲14.80%6.50%150% ▲
Apple12.3% ▲5.00%7.40%99.7% ▲
Huawei11% ▲9.10%10.20%28.3% ▲
Lenovo9.5% ▼12.80%13.20%-14.3% ▼
Samsung7.9% ▼11.00%18.80%-49.9% ▼
Others45.60%47.20%43.90%23.50%
Total100%100%100%100%

The first place is occupied by local Xiaomi, which scored an impressive 150% year-over-year growth and accounted for 13.7% of all smartphone shipments in Q4 2014. The silver goes to Apple, which also performed quite well in the last period of the year, achieving an respectable result of 12.3% in China - as a comparison, it had just 7.4% of the market the year before. 

The third and fourth spots in Q4 2014 go to Huawei and Lenovo, as they have shipped 11% and 9.5% of all smartphones in China in Q4 2014, respectively. As a whole, 107.5 million smartphones got sold in China in the last three months of 2014.

At this pace, Samsung in particular might be hardly found in next year's market standings in China. Of course, if the Samsung Galaxy S6 gets a better reception, this is more likely to change and help the giant get back on its feet. Undoubtedly, it won't be an easy task.

source: IDC via SamMobile

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20 Comments

1. SayMobile

Posts: 157; Member since: Jan 29, 2014

woah! thats hard. Big fall . something of a worry for samsung, china is one of the largest market for smartphones.

2. Kumar123 unregistered

Chinese people are choosing Apple over Samsung. Excellent decision i must say.

21. Philipand96

Posts: 103; Member since: Jul 12, 2014

107 million phones solf in the 4th Quarter so each percentage point is 1 million phones with a 2% increase over 2013, 104 million total Apple iPhones are hard to predict in 2013 selling 7.4 Million now 12.3 million. For a phone (iPhone6) which is a larger display iPhone5 new it has the NON phone related "Apple Pay" ( so NFC!) iPhone are easily the most expensive phone in the chart. The specs of even the Iphone 6 means that the Xiaomi, Huawei, lenovo and Samsung all have flagship phones whose specs dwarf that of the iPhone6 (plus some of those included in "others") So whilst this is all smart phones, Apple iPhones sales will not all be iphone6. Whilst Apple enjoys a phenomena of queuing over night, many simply will buy the iPhone5S, and iPhone5 due to the reductions older models recieve at launch of a new iPhone I really do not expect any significant improvement in specs when the next iPhone is launched, so whether this is enough to improve Apple standing IDK. When even the next IPhone will still IMO be trailing in specs compared current flagships now available. Samsung has dropped off and is selling less now than Apple did a year ago. Samsung (TOP) with 18.8 milllion in 2013 has given up share to everybody Apple gains IMO is the larger display, it simply will price itself out of race for 1st place

3. sram145

Posts: 127; Member since: Dec 18, 2014

Xiaomi is the only reason for the other manufacturers to start giving good mobiles at affortable prices. Long Hail Xiaomi!

4. SuperNova

Posts: 649; Member since: Jan 15, 2015

We will respond this year. The Galaxy S6 will prove it.

5. bur60

Posts: 981; Member since: Jul 07, 2014

We? Do you work at Sammy? Ur nothing but a potential profit for Samsung. Stop seeing companies as "us" and "we". That's how they get so mighty

7. Dude2014

Posts: 448; Member since: Feb 12, 2014

He's obviously Kpop Fanboy by looking his name. Maybe Korean wannabe? LMAO

11. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Same was said about the S5, same was said about Note 4. None of those helped samsung. And i am sure S6 wont help much either when Xiaomi is kicking Sammys ass so hard in China. Not to mention meizu and the others are closing the gap. Plus why would a Chinese person buy S6 for 600$ when they can buy similarly specced local branded phone for 300$?

6. ddeath

Posts: 170; Member since: Apr 14, 2012

Samsung has only themselves to blame. Complacency isn't going to get you anywhere in this highly competitive market. Time to stop flooding the market and concentrate on making good handsets, just a few of them.

9. sram145

Posts: 127; Member since: Dec 18, 2014

One more thing for samsung is to concentrate on the pricing part. They produce some excellent models but pricing way expensive than counterparts.

19. hohoho

Posts: 65; Member since: Dec 12, 2014

Oh yes, Samsung should take business strategies from some neckbeards on Phonearena. bahaha

8. Dude2014

Posts: 448; Member since: Feb 12, 2014

This is good for competition.

10. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

CHINA CHINA LONG LIVE CHINA

13. Kruze

Posts: 1285; Member since: Dec 30, 2014

This ain't the site for you to be patriotic. If you wanna be patriotic, try shouting like that in the middle of Beijing city.

14. Kumar123 unregistered

LMAO.

12. Kruze

Posts: 1285; Member since: Dec 30, 2014

These Chinese manufacturers rock! Bravo Huawei and Xiaomi!

16. Mube007

Posts: 260; Member since: Sep 24, 2013

cheap xiamoi not even close to samsung...

17. Bozzor

Posts: 248; Member since: May 02, 2012

This is a big worry for Samsung as that is when the Note 4 came out...and the Note 4 has actually sold very well in China. And that can only mean it's other handsets have been hammered brutally...

18. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

While i love 'cheaper' flagships...i can only wonder what they did to get there at that price.

20. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Do a little of research and you might. Xiaomi doesn't spend billions a year for marketing. As their CEO stated they rely on online marketing and they usually sell via online stores. With that in mind they can price a phone much cheaper than a Samsung who will spend 8-10 billions a year for marketing. So basically when you buy an expensive samsung you paying for a 250$ phone and 350$ more for profit and marketing. Remove the 300$ that Xiaomi doesn't need and you get a super cheap phone with same specs.

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