Huawei's School of Pronunciation helps you learn how to say the manufacturer's name

Huawei's School of Pronunciation helps you learn how to say the manufacturer's name
Huawei has announced that it is holding a media event in New York on June 2nd, most likely to announce a handset for U.S. consumers. As the company expands, one issue that it has to take care of is getting smartphone buyers to correctly pronounce its name. Back in 2012, the company visited Times Square to see if New Yorkers could figure out how to correctly say Huawei.

Fast forward to 2015 and Huawai is once again teaching the public the proper way to say its name. This time, the company rolls out pronunciation coach Gordon Friend from the "Future Facing Association of Pundits" (or FFAPS) to show how to correctly say the names of several soccer football players. Friend uses a number of odd tools (including Cher) as a way to help his class learn how to pronounce these players' names.

Finally, it is time to move on to sponsors' names. And sure enough, the first (and only) name we see is Huawei. Underneath the now familiar logo, we see the phonetic spelling for the brand, Wah-Way.

It's a clever video that is obviously aimed more at European consumers than those in the U.S. where European football stars are relatively unknown. Huawei, by the way, is a sponsor of the Arsenal Football Club in London. You can check out the clip by clicking on the video below. Now, can you say Xiaomi?

source: HuaweiUK



1. justrt

Posts: 446; Member since: Jul 10, 2014

I'll keep calling it WHO-WAY

11. waddup121 unregistered

Been Pronouncing it right the whole time, anyway :)

17. riazhoosen

Posts: 2; Member since: Jan 12, 2015

I always call it : WHO-ARE-WE !!!

18. Simona unregistered

hooo hooo heyy

19. corporateJP

Posts: 2458; Member since: Nov 28, 2009

It translates to "hot trash" in English...

2. SitiNurbaya0

Posts: 153; Member since: May 22, 2015

Wah Way My Way

3. arch_angel

Posts: 1651; Member since: Feb 20, 2015

Been saying correctly for a while now

4. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Man I have pronouncing it wrong this entire time...

5. Zylam

Posts: 1823; Member since: Oct 20, 2010

Can't believe I spent 3 minutes on this garbage (nothing against PA!). Asus did it right, super cute Asian girl saying Aaasus, took 5 seconds. Watched it 500 times.

8. tech2

Posts: 3487; Member since: Oct 26, 2012

That's the problem when you think through your penis. A lot more thought has gone into this ad then just showing a pretty girl in their ad. It takes a lot in today's day and age to sell a product without showing some skin. Its easy to criticize but difficult to create.

9. shahrooz

Posts: 792; Member since: Sep 17, 2013

well said brother

15. Zylam

Posts: 1823; Member since: Oct 20, 2010

That might be true for ton of things, but not here. The whole point was to pronounce the name right yea? Well these guys took 3 minutes and a massive budget while Asus took 5 seconds and spent nothing. Both will be remembered which the point of ads and both achieved the result of letting people know how to pronounce the names. 5 seconds vs 3 minutes.

20. corporateJP

Posts: 2458; Member since: Nov 28, 2009

So says the Hashtag guy...

22. tech2

Posts: 3487; Member since: Oct 26, 2012

LOL...So we have a judgmental fools on PA too. Nice !

6. gaming64 unregistered

Thought it was pronounced Hu-wa-ey Yes. Im so stupid XD

14. esperanza

Posts: 49; Member since: Mar 23, 2013

I think you're Goddamn right! One of my Chinese friends taught me it pronounce 'wha-way' exactly what you said.

7. hammertong

Posts: 42; Member since: May 10, 2010

How about Huey? I am not Chinese, so I don't have to pronounce it as they do.

10. Deicide

Posts: 82; Member since: Jul 02, 2011

It's funny because that's not how we pronounce it in Chinese. It's pronounced Hwa-Way, rising tone on the first a and ay. I don't know why they decided to disregard the H sound, maybe people put to much emphasis on it? It's a rather light H, but still there.

12. p51d007

Posts: 705; Member since: Nov 24, 2013

I looked it up when I got the Mate2 last year, just so I could correct people when they wondered what kind of phone I had.

13. haikallp

Posts: 319; Member since: Feb 10, 2012

It's funny cause the CEO himself pronounce it as 'Hu-wa-wei'

16. BREvenson

Posts: 240; Member since: May 17, 2012

All this time I was pronouncing it "hwa-way". At least I wasn't too far off.

21. andynaija

Posts: 1267; Member since: Sep 08, 2012

Me too!

23. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Huawei: Wah wei... Xiaomi: Shao mi...

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