Hugo Barra teaches you how to say Xiaomi

Hugo Barra teaches you how to say Xiaomi
Maybe learning how to pronounce Huawei was enough for you (it is pronounced "Wah-way"). But there is a red-hot smartphone company whose name you will want to pronounce correctly in preparation for the day when it does start selling its phones in the U.S. And that company is Xiaomi. The manufacturer tripled the number of smartphones it shipped last year to 61.1 million units.

BGR India recently held an event which was attended by Xiaomi VP Hugo Barra. The executive answered a question he probably hears everyday. No, the question isn't "How can I get a free Xiaomi Mi Note Pro?" It actually is, "How do you pronounce Xiaomi?"

The answer to this question can be found in the video below. Besides learning the correct way to say the company's name (Shao-Mi), we also discover that Xiaomi means "little rice" in Chinese. Perhaps that fit when the company was first started in 2010, but there is nothing little about the company anymore. The latest round of funding was done at a valuation of $46 billion.

source: BGR



1. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

How about Gionee, then?

4. neops

Posts: 297; Member since: Jan 28, 2014

Gίόnι like Shιάόmι ?

7. ffffll

Posts: 14; Member since: Aug 25, 2014

its chinese name reads "geen-lee"

14. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Jee O Nee.

2. sip1995

Posts: 1771; Member since: Feb 07, 2014

3. rd_nest

Posts: 1656; Member since: Jun 06, 2010

The Xiaomi logo will look better if they remove the 'I' after the 'm'.

5. NexusX

Posts: 613; Member since: May 16, 2013

What the f is this guy doing in china, he barely speaks chinese, what good is he

9. rihel_95

Posts: 305; Member since: Mar 21, 2012

He is learning Full time Mandarin Chinese after moving to China. So before telling "What the f", just think how a company that started on 2010, now has an evaluation of $46 billion USD!

10. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

His a great guy and very well knowledged. He formed a successful company at young age. Then went to google where he was more like a managment marketing guy. Oh and you don't need to speak Chinese to work in China. Just a notice for all the braindead people like you using your 10 years old IQ tone. They can easily have a translator follow him all day at Xiaomi since he isnt just a simple worker but a very important person at Xiaomi.

15. kevin91202

Posts: 642; Member since: Jun 08, 2014

Yeah. Work and live in a country and not speak the language. I'm sure the "braindead" Americans love all of the Spanish-only speakers "invading" USA. FYI: a "translator" wouldn't be following Hugo Barra all day. It would be an interpreter. Know the difference. Who's "braindead" now?

6. ffffll

Posts: 14; Member since: Aug 25, 2014

in actual, it is small rice and pronounce "shjao mee"

8. skyline88

Posts: 701; Member since: Jul 15, 2013

this is extremely misleading. Huawei is pronounced as Hoo-Ah-Way, not Wah-Way. Xiaomi is pronounced as See-Awe-Me. Shao-Mi is totally wrong.

11. iialparslan unregistered

Come on Guys Just Use Google Translate Speak!

12. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

I completely get it that its a Chinese company and when it was created they didn't think of world market. Thing is, it will be really hard to market Xiaomi in Europe and USA with such a weird name to be pronounced and the fact that you immediately know its a Chinese brand where many simple clueless people will link it with cheap chinese products. If I was them I would rebrand all their phones for outside of Asia to something nice and simple.

13. remtothemax

Posts: 260; Member since: May 02, 2012

any weirder than hyundai? i'm pretty sure that brand is rather well regarded and has won awards and whatnot in the us if we can have sports teams called the los angeles angels of anaheim, i'm pretty sure we can handle xiaomi plus with their quasi-apple branding, they could probably even position themselves like some sort of foreign, fashionable thing look at most fashion houses, do most people know how to properly pronounce hermes, givenchy, or yves saint laurent? the bottom line is it isn't a tricky name they need to find a way around. what they need is to find a way around the inherent western (perhaps hypocritical) distrust of chinese technology companies. i imagine aping apple and hiring google execs is probably a good start.

17. kevin91202

Posts: 642; Member since: Jun 08, 2014

There you go again with your Eurocentric views. Xiaomi is as weird as Apple. Why would you name a company after a piece of fruit? Well, it's working for Apple, and I'm sure it'll work for Xiaomi.

16. kevin91202

Posts: 642; Member since: Jun 08, 2014

I'm certain the way Hugo Barra proncounced Xiamoi was incorrect. That guy can barely speak Mandarin, so why bother asking him?

18. quakan

Posts: 1419; Member since: Mar 02, 2011

I've been saying it wrong all this time. I've been saying it like "Zy-O-Me".

19. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Who cares, just keep building the cheap, technology stolen devices, and the world will be a better place.

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