Information hidden in app reveals how much Apple will charge for Arcade

Information hidden in app reveals how much Apple will charge for Arcade
Back in March, Apple introduced Apple Arcade. This service will allow subscribers to pay a monthly fee for unlimited gameplay. There will be over 100 new titles that will be available, all exclusive to the app. Apple could release a launch date and pricing for Arcade on September 10th; that is when the company's fall event is expected to be held according to a screenshot found on the most recent iOS 13 beta. But it appears that we might already know the pricing thanks to 9to5Mac. The latter discovered information inside one of the APIs used by the App Store app that apparently reveals how much Arcade will cost (an API, or Application programming interface, is used to help two applications communicate with each other).

According to the information discovered by 9to5Mac, Apple will charge $4.99 a month for the service after a one-month free trial. All members in a Family Sharing account will have access to the games inside the Arcade app, and since subscribers are paying for the service, there will be no in-app purchases offered. Arcade subscribers can start a game on an iPhone, iPad, Mac or Apple TV and switch devices without missing a beat.

One estimate calls for Apple Arcade to sign up 29 million subscribers by 2024


Apple Arcade will join Apple Music, Apple News+ and Apple TV+ as features that bring in recurring revenue to Apple. It's all part of the company's plan to take advantage of the 900 million+ iPhones active around the world while lessening its reliance on new iPhone sales, which peaked in 2015. The services unit, which includes the aforementioned subscription-based features, the App Store, Apple Pay, AppleCare, iCloud and more, is Apple's second-largest in terms of revenue and is it's most profitable. Apple is targeting $50 billion in services revenue for next year, which would double the $25 billion the unit grossed in 2016. During its most recent earnings announcement covering the fiscal third quarter (April through June), the firm took in a record $11.5 billion in revenue for the division, up 12.7% from the $10.2 billion it took in during the same quarter in 2018.


Apple has been using its employees to test Arcade and get some feedback before it is released for public use. This past weekend, we told you that after a one-month free trial, the company is asking employees for 49 cents a month to test early builds of some of the games. This early access program will end once iOS 13 is officially launched.

Banking firm HSBC expects Arcade to garner as many as 29 million subscribers by 2024, raking in $4.5 billion. However, that estimate is based on a monthly subscription rate of $12.99 a month; that would seem to be too steep a price hike over a short period of time if Apple does indeed debut the service at $4.99 a month. So HSBC's analysts are going to have to go back and rework the estimate.

Some of the titles that you should expect to find when Apple Aracade launches include:

  • Hot Lava
  • Oceanhorn 2: Knights of the Lost Realm
  • Beyond a Steel Sky
  • Sonic Racing (yes, starring "that" Sonic)
  • LEGO Brawls (yes, starring those LEGO)
  • No Way Home
  • Yaga
These are games that you won't find elsewhere. And by offering you a free trial period, Apple is looking to get you hooked on the service. It is the same approach that the company takes with Apple Music. And if Apple does price Arcade at $4.99 a month, it might seem like a bargain to those who were expecting it to be priced at $9.99 a month or more. The failure or success of Arcade will go a long way toward determining whether Apple hits its goal of $50 billion in services revenue next year.

Apple might have changed its priociong pla

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16 Comments

1. JCASS889

Posts: 568; Member since: May 18, 2018

So no AAA games?

3. sgodsell

Posts: 7451; Member since: Mar 16, 2013

So it will be $60 USD ($84 CAD) ($90 AUD) every year to play whatever mobile games they come up with. People tend to forget that most mobile games cost less that $5 each. So technically someone could have bought and owned 12 mobile games instead. Apple's Arcade you don't own any of those mobile games. Another cash cow for Apple. How the gullible, sorry I mean the loyal Apple fans will love it. /S

9. oldskool50 unregistered

Bit it's no different than things like Xbox Game Pass or EA Game Pass. You play the games free for as long as you subscribe. I think at least ok consoles it's better because it's better games But I think this Apple Arcade is gonna be catered mostly to kids

5. cmdacos

Posts: 4266; Member since: Nov 01, 2016

Or AA games

2. sgodsell

Posts: 7451; Member since: Mar 16, 2013

"And if Apple does price Arcade at $4.99 a month, it might seem like a bargain to those who were expecting it to be priced at $9.99 a month." That is $5 USD. It's $7 CAD, and $7.50 AUD. The thing is these are mobile games, not AAA games that have multi-user support, or anything like that. These games must be single user and work offline. Just like regular mobile games. Let's just say there is one great game on there, now most mobile iOS games to buy currently (outright) are that price or less (most are less than $5). In order to keep playing that one game, then you have to keep paying that fee every month. To top it off, what if the vast majority of these mobile games are just that, mobile games that are okay, but not great. Then it seems more like a waste of money.

4. Mike88

Posts: 438; Member since: Mar 05, 2019

Sdogsell, at least you shouldn’t comment about games coz your game knowledge was revealed when you said on a post that ps2 could stream games on android phones lol. We all know you just bash every apple article for no reason. Maybe the girl you loved chose a guy who had an iPhone just by chance but you thought it was due to apple that she rejected you. Come on you don’t have to pay for this service. Let apple users enjoy it peacefully.

8. apple-rulz

Posts: 2197; Member since: Dec 27, 2016

Sdogsell is obsessed with all things Apple, that much is obvious.

13. whatev

Posts: 2333; Member since: Oct 28, 2015

Savage! But totally nailed it, he’s exactly what you just said. He doesn’t know anything abut video games, long time ago I dragged him on a thread about mobile gaming, he was focused on VR, it’s the only thing he comes up with when talking about video games, it’s hilarious

6. Alcyone

Posts: 488; Member since: May 10, 2018

Said games only available thru Apple Arcade. Touche Apple. Get them hooked on a game, said game only playable with Arcade subscription. Apple should allow stand alone downloads of the games. I'm sure they won't though, since 4.99 a month is pure profit. Sgodsell is right though, most games are less than 5 bucks. So if Apple did allow stand alone downloads, just imagine that pricing. They don't want one type purchases, no profit, its the reoccuring charges they want. Business 101, maximize profit. All my co workers are gonna laugh at this one. People are gullible and think this is a great deal. Color a turd silver and that looks good, too.

10. ijuanp03

Posts: 615; Member since: Dec 30, 2014

A good move from Apple since iPhones are on a decline and soon, it will be similar to Macs with limited number of users relative to the competition. They are trying too hard to retain their current fan base and offering different services. Hopefully, will work as Chinese OEMs are dominating almost all regions (sadly). I personally do not want this to happen as even in Southeast Asia, all we are left are the Apples, Samsung, Huaweis and cheap Chinese OEMs. I miss those days where other OEMs like HTC, Sony, Motorola are still as popular as the big guys.

12. midan

Posts: 3013; Member since: Oct 09, 2017

Don't worry, Apple has nothing to worry. Their userbase is huge and going to be like that for many many years. I don't know íf you didn't knew, but Apple userbase been growing every year and not getting smaller.

11. midan

Posts: 3013; Member since: Oct 09, 2017

This sounds very good, it's time to get some quality back to mobile games instead those endless freemium games. Let's hope this is chance for better and developers start to make real games.

14. whatev

Posts: 2333; Member since: Oct 28, 2015

I’m in! Sounds really good, I’m looking forward to try this service very soon :)

15. RebelwithoutaClue unregistered

"These are games that you won't find elsewhere" Yes you can, just not on a mobile platform. But they are available on steam for Windows

16. Vancetastic

Posts: 1597; Member since: May 17, 2017

I think I'd rather have a PlayStation or Xbox. This feels like a straight up money grab to me.

* Some comments have been hidden, because they don't meet the discussions rules.

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