Heins disappointed in March launch for U.S. BlackBerry Z10

Heins disappointed in March launch for U.S. BlackBerry Z10
BlackBerry CEO Thorsten Heins should have a smile on his face. After all, the BlackBerry Z10 is off to a great start in the U.K., where the device is said to be off to a faster start than the Nokia Lumia 920, and the phone launched today in BlackBerry's home country of Canada. But Heins says that in order for BlackBerry to be successful, it has to retake market share in the U.S. And the executive is disappointed that U.S. sales of the all-touch BlackBerry Z10 apparently won't start until late next month. A leaked photo on Monday revealed that we could see T-Mobile launch the phone on March 27th. "We need to win back market share to be relevant," Heins said. "We have to be aggressive in the U.S. market."

BlackBerry once owned the U.S. mobile phone market. In 2008, the company was responsible for 46% of the market, a figure which plunged to only 2% last year according to IDC. Heins is eager to show the U.S. what BlackBerry 10 has to offer to get the market share moving back up. Meanwhile, the executive is resigned to the fact that U.S. carriers have a longer testing process than overseas carriers. He says, "It is what it is, we need to respect that."

A smiling Thorsten Heins says that the U.K. launch of the Z10 was above expectations

A smiling Thorsten Heins says that the U.K. launch of the Z10 was above expectations

Heins said that he is confident that BlackBerry can take over third place behind Android and iOS in market share and despite his hopes for a strong start in the U.K. where the BlackBerry Z10 launched first, he said the results have been above expectations with the white version of the phone sold out, and the black model hard to restock. He said that many U.K. buyers are moving to BlackBerry from another platform which he considers a bonus since the company first targeted long time 'Berry users in the region.

While each carrier is different, the CEO said that 6 to 8 weeks after a carrier releases the all-touch BlackBerry Z10, the physical QWERTY equipped BlackBerry Q10 will launch. Responding to criticism suggesting that BlackBerry should have released the BlackBerry Q10 first because of the manufacturer's traditional emphasis on a strong keyboard, Heins said that the touchscreen model was more complicated and that he wanted to have that model finished first. In addition, Heins pointed out that BlackBerry had missed the BYOD trend in the workplace and since people were bringing their touchscreen phones to the office, he wanted the Z10 to be considered for both personal and business use.

With the BlackBerry Z10 launching in Canada on Tuesday, we should soon find out if the U.K. experience was a positive sign for the resurgent company, or just a fluke.

source: AP via BGR

Related phones

Z10
  • Display 4.2" 768 x 1280 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDXC
  • Battery 1800 mAh(10h 3G talk time)
Q10
  • Display 3.1" 720 x 720 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDHC
  • Battery 2100 mAh(13.5h 3G talk time)

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38 Comments

1. papss unregistered

To be honest I could personally care less about the first phone.. Mediocre at best from the reviews I've read. BUT I've never owned a BB product so maybe I'm missing something

33. Mittal

Posts: 494; Member since: Dec 14, 2011

my only worry is the abysmal battery life that is being reported on the Z10

36. jinxed

Posts: 107; Member since: Jan 10, 2013

true.. but i want the bb 2 success... stronger the competition..better 4 d consumer :)

2. InspectorGadget80 unregistered

You guys are taking way too damn long for ur BB fans to release here in the U.S. while Europe and CANADA gets theirs first

3. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Strange crowd the UK. Why would they buy a 2011 tech phone for 2013 price? Don't get me wrong, it would've destroyed your average gingerbread and it's a well-rounded phone. For 2011 standards. The Xperia Z and Galaxy SIV will smash the Z10 in sales. (I guess Lewis Hamilton has great selling power on the Isles).

4. Xtasy

Posts: 284; Member since: Jan 13, 2013

Why are u So slow? Who cares about the android! Its about the amazing software that the people love about the new blackberry...you are so stuck up about android that its depressing. I can easily get any android device I want right now but blackberry is just better in ways

5. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Its about the amazing software that the people love about the new blackberry..." Could you explain me what is so "amazing" about BlackBerry's software? "...blackberry is just better in ways" Could you share some examples, please?

7. thephoneguy92

Posts: 191; Member since: Dec 29, 2011

None have you has ever used BB10, therefore all of your arguments are irrelevant. You should all be hoping Blackberry succeeds instead of being stuck in your fanboy ways of, "My OS is always the best and everything else sucks." Competition breeds innovation. Stupidity breeds more stupidity.

10. Xtasy

Posts: 284; Member since: Jan 13, 2013

I never said my OS is the best...I'm saying i prefer it for these reasons. I have a galaxy 10 tab ok so don't be talking....Stupidity is what breeds when u speak!

19. thephoneguy92

Posts: 191; Member since: Dec 29, 2011

If you read my post, I wasn't referring to you xtasy. Relax.

12. Xtasy

Posts: 284; Member since: Jan 13, 2013

Oh and btw Blackberry is already succeeding so suck it

38. ZeroCide

Posts: 806; Member since: Jan 09, 2013

Where???

13. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Why, have you? Lol. Nothing is more idiotic than assuming something that is not there, in your case creating fantasies what kind of phone another user may have.

18. thephoneguy92

Posts: 191; Member since: Dec 29, 2011

I have not used it. That's why you don't see me spouting off ignorant statements about BB10.

15. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I agree about a competition.

20. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"None have you has ever used BB10..." If I have not used something, that's mean I can't have any opinion about it? "...all of your arguments are irrelevant." What argument do you see in my comment #5? I just asked few questions, there was no propositions in my comment #5! "...instead of being stuck in your fanboy ways..." For example I'm not excited about BlackBerry 10, how that makes me a "fanboy" of something? "My OS is always the best and everything else sucks." I never have said that, so please don't make false interpretations! "Competition breeds innovation." Agree with that. "Stupidity breeds more stupidity." Agree with that also.

27. max9777

Posts: 78; Member since: Dec 11, 2011

Nicely said. Some people are so damned hooked on the OS they own it unbelievable. Why can't everyone just relax and enjoy the phone they have, why bash on why the other Phone/OS is outdated and sucks.. People want variety, having to OS will get tiring eventually, because there is just "that much" of innovation that a company can produce, then eventually, it will be repetitive stuff labeled as "new and innovative" and the company has you where they wanted you, Your Cash in their pockets.

9. downphoenix

Posts: 3165; Member since: Jun 19, 2010

What phone in 2011 had a dual core processor with 2gb of ram, LTE, and an HD display?

31. daftastic

Posts: 87; Member since: Jan 07, 2013

The closest would be the SGSII.

6. Xtasy

Posts: 284; Member since: Jan 13, 2013

Thanks for asking...Peek and flow makes it easy to keep contact with anyone through text, facebook, etc without having to close the app or game u might be using... Another great thing is the active tiles which are in real time. Android has widgets which is great but i rather have the active tiles The revolutionary keyboard which is still the best even on touch screen! This is the only time that i finally decided to go full touch while still on my BB 9900. Cuz they make it easy. Iphone and adnroid doesn't come close. Above all who wants to copy everyone with android or iphone like all my friends have or left BB for...the resoltion better than rest, screen size not HUGE! so i still have pocket space, etc etc........ That right there is enough to keep me with BB cuz it's different and easier to use from other platforms...They make what the fans wanted, simple!

11. downphoenix

Posts: 3165; Member since: Jun 19, 2010

good points. Its sad that Blackberry missed the boat to do a launch last year, they could have potentially staved off some of their lost customers, but its good to see that the resulting release is a strong one. WP8 is pretty much screwed.

14. Xtasy

Posts: 284; Member since: Jan 13, 2013

I agree with u but so far i heard that 50 percent of people from canada who pre ordered the blackberry don't have one so ye off to a good start

17. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I respect your opinion, at least you have stated some arguments! 1. Peek and Flow I agree that Android or Windows Phone OS don't have it, but we can't say that BlackBerry OS is better than Android or Windows Phone OS because of "Peek and Flow" because it is more question of preference than evident advantage. 2. Live Tiles In my opinion it also doesn't make BlackBerry OS better than other because Windows Phone also has "Live Tiles" and as you have mentioned already Android has Widgets. Also it can be solved with additional applications. 3. Newfangled Keyboard Agree, it is something unique, but only unique keyboard can't make whole OS better than other OS(es). 4. Screen size not "HUGE" There is even more different models with different display sizes in Android camp.

16. papss unregistered

I can't imagine people in Canada interested in BB...

39. daftastic

Posts: 87; Member since: Jan 07, 2013

Time to eat your words, BBZ10 "shattered" sales records according to PA.

21. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Wow I see the android people are upset with more blackberry news. Its old tech they say.... But you don't need massive hardware for a perfectly optimized OS. Its DOA they say...... Its selling faster then windows phones and its sold out just about everywhere. Its this and Its that blah blah blah. You Blackberry haters are just But Hurt that a promising fresh new OS is on the rise and you feel threatened that it will succeed and make android not so cool anymore. How sad that PA has been overtaken with android users and now they troll in every Apple and Blackberry article.

22. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Again, a lot of propositions and zero factual arguments.

23. axllebeer

Posts: 271; Member since: Apr 05, 2011

From my eyes, and I'm a BlackBerry, iOS, and Android user here, I think it, looks really great and refreshing. I'm almost certain that the Z10 will be my next device.

24. downbeat4

Posts: 94; Member since: Dec 03, 2010

I used one today...it kicked ass...period. This is coming from a guy that owns a large Android memorabilia collection. I love Android, but I'm getting this phone.

25. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

It's no secret that android fans possess a sickening level tunnel vision when it comes to their OS. The sarcastic, condescending, jealously-based comments that occur & then on top of that you have to give them bullet points on why you may prefer an OS over Android. If you would like to see this in action, ironically, check your latest Apple article. There are plenty of android users there to express their self-righteous opinions.

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