HTC

HTC's social media presence is as quiet as its new smartphone pipeline

HTC's social media presence is as quiet as its new smartphone pipeline
There are few signs that HTC might be turning around. As we told you earlier this month, the company that has seen its revenues shrink more than a spinach leaf in a hot pan saw its revenues soar by 110% from February to March. On a year-to-year basis, the numbers don't look as appealing as revenue dropped 53% on that basis. In addition, Q1 profits were down 67% from the same period last year. To make matters worse if you're a fan of HTC's phones, it was the firm's VR division that generated the revenue improvement.

Recently, HTC Chief Decentralized Officer Phil Chen recently let slip the news that the manufacturer's Blockchain themed Exodus 1 handset will be getting a sequel. The Exodus 2, designed for cryptocurrency traders and investors like the OG model, will be launched before the end of this year. In addition, a 5G HTC handset received Bluetooth certification last month and is reportedly scheduled for a launch during the second half of 2019.

Other than the Exodus 1 and its appeal to a very small (but growing) percentage of the global population, the most recent phone that the company offers is the nearly year old HTC U12+. But you know what is even deader than HTC's smartphone business? Its social media presence. Spotted by Reddit posters (via Droid-Life), the company hasn't sent out a tweet since March 11th. Even worse, its once lively Instagram feed (@HTC) hasn't seen new content since last August.

So what can we make of this? The last great phone that the company produced was the HTC One (M8), which in some ways was ahead of its time. If we are witnessing the slow demise of HTC's smartphone business, it is a sad ending for the company that produed several outstanding Android phones including the very first one.

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