HTC

HTC's social media presence is as quiet as its new smartphone pipeline

HTC's social media presence is as quiet as its new smartphone pipeline
There are few signs that HTC might be turning around. As we told you earlier this month, the company that has seen its revenues shrink more than a spinach leaf in a hot pan saw its revenues soar by 110% from February to March. On a year-to-year basis, the numbers don't look as appealing as revenue dropped 53% on that basis. In addition, Q1 profits were down 67% from the same period last year. To make matters worse if you're a fan of HTC's phones, it was the firm's VR division that generated the revenue improvement.

Recently, HTC Chief Decentralized Officer Phil Chen recently let slip the news that the manufacturer's Blockchain themed Exodus 1 handset will be getting a sequel. The Exodus 2, designed for cryptocurrency traders and investors like the OG model, will be launched before the end of this year. In addition, a 5G HTC handset received Bluetooth certification last month and is reportedly scheduled for a launch during the second half of 2019.

Other than the Exodus 1 and its appeal to a very small (but growing) percentage of the global population, the most recent phone that the company offers is the nearly year old HTC U12+. But you know what is even deader than HTC's smartphone business? Its social media presence. Spotted by Reddit posters (via Droid-Life), the company hasn't sent out a tweet since March 11th. Even worse, its once lively Instagram feed (@HTC) hasn't seen new content since last August.

So what can we make of this? The last great phone that the company produced was the HTC One (M8), which in some ways was ahead of its time. If we are witnessing the slow demise of HTC's smartphone business, it is a sad ending for the company that produed several outstanding Android phones including the very first one.

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10 Comments

1. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

They are as good as dead. RIP.

9. kiko007

Posts: 7497; Member since: Feb 17, 2016

Sad as f**k too. It's not like their phones are bad at all either. HTC just makes rookie ass decisions regarding price, availability, and gimmicky crap like the U12's buttton fiasco.

2. cncrim

Posts: 1588; Member since: Aug 15, 2011

HTC dig the hole too deep not easy to get out in smartphone business.

5. User123456789

Posts: 996; Member since: Feb 22, 2019

People that got paid years ago to bash them on internet helped a lot. Glad they found out who paid those people.

3. ECPirate37

Posts: 337; Member since: Jul 14, 2011

I really hope they make a come back. I really loved the HTC Evo 3D and HTC One. Their biggest problem was not marketing property and keeping the one the same for four years in a row. Boom sound plus a great camera would be dope. Seriously, I know the all glass is sexy right now, but if they came out with a bigger version of the HTC Evo 3D with boom sound speakers and dope cameras, I'd buy it the first day out.

6. User123456789

Posts: 996; Member since: Feb 22, 2019

U12 takes better pics than s9+

4. User123456789

Posts: 996; Member since: Feb 22, 2019

Front of u12 is nice, but rear is very ugly. Vertical dual cam looks much better.

7. dritani

Posts: 19; Member since: Oct 14, 2013

hTC 10 is a great phone too: using it from two and a half years: an excellent device that it's showing its age just in the battery side!

8. CDexterWard

Posts: 85; Member since: Feb 05, 2018

"the company that has seen its revenues shrink more than a spinach leaf in a hot pan” I know the article is on the sad side, but I love when writing like this creeps into a tech article.

10. MrMalignance

Posts: 300; Member since: Feb 17, 2013

I think this is a good thing, if they are falling back and trying to regroup. Too many phone makers talk too much. Most tweets and social media are basically non stop commercials for the newest device, or trying to sell the last device. If HTC isn't ready to put out something, it doesn't make sense to be out there talking. I think more companies need to learn to zip it for a bit, unless they're doing something cool like a contest

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