HTC's market value is at an 8-year low; the end may be near

HTC's market value is at an 8-year low; the end may be near
HTC has been on a rough road for a while now. The company has tried to save itself with a more focused approach to its mobile development, and the truly great HTC One. But, having a single great device hasn't been enough, and the company has continued to falter so much that its market value hit an 8-year low last month, prompting new speculation that the end may be near.

Since HTC hit a high in 2011, the company's market value has dropped an incredible 90%. The company is currently valued at $3.8 billion, which is down considerably from its high of $37 billion in 2011, but is still too high to attract a potential buyer. But, analysts believe that like BlackBerry and Nokia, being acquired is where HTC is headed if things don't change. In fact, Bloomberg is saying that HTC's analyst consensus rating is the lowest out of over 500 listed technology companies. 

Dennis Chan, an analyst at Yuanta Securities in Taipei says that while HTC's market value is still too high for a merger or acquisition, he doesn't expect the company to be able to turn it around, and thinks that eventually HTC's value will drop enough to attract a buyer. It is unclear how long that will take, but HTC doesn't have any big plans in the works that we know of as a hail mary. We know the HTC One Max is on the way, and there are rumors of a Windows Phone device based on the HTC One, but neither of those are likely to significantly change the fate of the company. 

source: Bloomberg



1. remtothemax

Posts: 260; Member since: May 02, 2012

can i say that it is so incredibly annoying that a company like samsung that releases uninspired plastic crap full of s-branded bloatware is taking over the market and a company like htc that has always released interesting and often beautiful products is on the ropes. i'd never buy samsung. at least sony and motorola seem like they might be taking up the gauntlet to actually design things rather than cater to the lowest common denominator like samsung.

9. Commentator

Posts: 3723; Member since: Aug 16, 2011

It has to happen. If it can outlast BlackBerry, HTC will be the last remaining pure-smartphone company out there. Samsung, LG, Sony, and Apple are massive corporations with ties to multiple industries and endless cash reserves. Nokia and Motorola were bought up by more-or-less equally loaded suitors. There's no way HTC can compete head-to-head in the long term, their margin for error is insanely narrow. Nokia and BlackBerry found that out the hard way, and even they were able to scrape by for awhile on past success. HTC's been branding their own devices for what, 10 years? Maybe they'll luck out and get bought by Google or someone who at least appreciated their positives.

18. promise7

Posts: 894; Member since: Jul 03, 2013

The Android world is a hard one to survive in, and Samsung is ruling in it because it has tons of money to throw into marketing, marketing, and more marketing. I kind of think HTC went in the wrong direction with Robert Downey Jr. No one wants to buy a phone Robert Downey Jr. uses, but people will want to buy one Tony Stark uses. I know because of copyrights they can't use the Tony Stark character, but they could have side stepped that and used a character in his likeness.

20. Topcat488

Posts: 1416; Member since: Sep 29, 2012

Why do you "hate" Samsung... It's not their fault that HTC is going out of business... If HTC took care of their customers as Samsung does, maybe they wouldn't be in this fate. HTC= Beautiful phones with NO too LATE updates.

77. 14545

Posts: 1835; Member since: Nov 22, 2011

Exactly. They dropped support of the overpriced Jetstream and Flyer tabs just 6-8 months after they were released. Heck, the jetstream was like 800 ON CONTRACT. Add to that the fact that even all of their carrier branded crap phones they refuse to support, and you have HTC. Then they turn a blind eye to removable batteries and storage, and expect no one to notice. But apparently because I used to like HTC and finally after spending many thousands of dollars with them and their lack of after release support, I'm the "lowest common denominator". If OP had half a brain, he would realize THEIR NEW DESIGN DIRECTION IS TOWARDS THE LOWEST COMMON DENOM. Not the old design direction. What do most new phones have in common? Non removable batteries and storage. Good job HTC, I hope you enjoy your death.

23. Taters

Posts: 6474; Member since: Jan 28, 2013

LOL Samsung dominates because, well, they give the customer everything at the same price or lower than the competition. When HTC gives us DDR2 ram, Smasung gives us DDR3 ram for the same price. When HTC gives us Gorilla Glass 2, you guessed it, Samsung gives us Gorilla Glass 3 for the same price. HTC throws in a 2300 mah, Samsung gives you 2600 mah removable to boot. HTC gives you a fat 9.3mm phone with a 4.7 inch screen that is the same size as a 5 inch phone while Samsung gives you a sleek 7.9mm phone with a 5 inch screen that is the same size as a 4.7 inch phone. It has nothing to do with marketing. They just give you the best value and early in the year and not at the end of the year when it is too late like Sony and LG. HTC fails hard because they can never make a handset with some glaring flaws or quality control right out of the box. They make some crap and poorly made products. My friend dropped his HTC One once and not even that high and it's already acting up. While I can't find one without gaps and defects in the plastic trim or dead pixels. The buttons wouldn't even work properly without an update and the list goes on and on. HTC is crap and they are getting exactly what they deserve. Hate Samsung all you want but they provide themselves, Apple, and a lot of other companies with the best parts at the best prices. And when you factor in that they supply all the best parts they manufacture for their flagship products and it shouldn't be a surprise in the slightest that they are doing well. Deal with it HTC fantard.

25. Taters

Posts: 6474; Member since: Jan 28, 2013

Should read without some glaring flaws not with

40. N5110

Posts: 13; Member since: Apr 26, 2013

And still samsung stinks.

78. 14545

Posts: 1835; Member since: Nov 22, 2011

Samsung is like a politician, the winner because they make the least $h!tty product. At least samsung attempts to listen to what we want. (sometimes)

63. remtothemax

Posts: 260; Member since: May 02, 2012

this here is the primary issue. this is all about marginal differences in specs that do not matter immensely in real world usage. whether the glass is gorilla two or three doesn't really help a phone much from four feet. what i am talking about is passionate design for the beautiful and outstanding. if it is a device i am going to be using all day and carrying around with me everywhere, i want to want to look at it, to be seen looking at it. i'll take an extra three millimeters for something that breaks design molds and that could win an award for aesthetics. samsung has consistently failed in this regard. i do not hate samsung, but i would never buy them because the only thing they engage in is a pissing competition to the bottom.

71. Stuntman

Posts: 843; Member since: Aug 01, 2011

I care more about how the device functions when I actually turn it on and start accessing the apps and services. I am extremely happy with the functionality of my Samsung phone and more so than my old HTC phone. If I am going to be using it all day, I want it to work well. The physical look and feel of the device matters little to me. I don't care how I look holding the device while someone else is looking at me.

81. lallolu

Posts: 732; Member since: Sep 18, 2012

I totally agree with you. I do not understand why people claim Samsung is doing well because of marketing. They release good products...simple!!!

37. amiroo

Posts: 269; Member since: Sep 03, 2012

exactly true dude. i`d never buy samsung too . i shame for people not for elect sami products cus they cant distinguish btw quality brillant and crap plastic just go up for advertise.. htc is the best Pleasure of android devise and this is most injustice about htc with great support and Customer service.. i wish best for htc.

58. GoogleSafariFox

Posts: 100; Member since: Sep 28, 2013

@amiroo- Dude, it's a matter of Choice. You Like HTC, We Love Samsung. Go on Buy what you want. And it is not Samsung's fault if your Dear HTC is going down down down. Oh, too bad for your beloved HTC :( LOL!

72. remtothemax

Posts: 260; Member since: May 02, 2012

this is another part of the problem. why are you speaking as we? you specifically say that it is a matter of choice hailing the person you are commenting on as an individual and then speak as a collective "we." who are you speaking for? and if it is a matter of choice, why are you using unseen masses to support your opinion? isn't what you think the only thing that matters? this is part of the frustration. part of samsung, just like apple, is this collective, mindless belongingness where it becomes a tribe, a competition. why would you be amused that htc might go out of business? the best thing for you and the samsung tribe is to have devastatingly perfect competition. the problem with tech tribalism is samsung does not actually have to release an excellent or innovative product, they just have to put a samsung logo on it and people will fight for it because for some reason you have decided to tie your identity not to an ideal or a philosophy, but a logo. it's like nationalism, but more pathetic.

82. GoogleSafariFox

Posts: 100; Member since: Sep 28, 2013

BUTT HURT. LOL! Hey Chill I'm not going to hurt you. Hahaha

43. MobileKicker

Posts: 212; Member since: Sep 19, 2013

Blackberry and HTC are on their deathbed. But if the both do partnership they can be cured I don't understand why htc is dying htc one is crowned device But the Z10 is also not that bad that PA makes it. 7 It must get 8.5+

46. Alex123

Posts: 241; Member since: Oct 17, 2012

I want to say that HTC deserves it like Blackberry because their products always overprice compared to its rivals even HTC comes with the same features or lower than its competitors. I agree that the One is beautiful phone with aluminum body but the price is higher than GS4 (Camera, Battery, CPU all are better in GS4). I think most users pick up GS4 or Xperia Z instead. I hope HTC will give up it is so-called "ultrapixel" and produce phones with bigger Mega Pixel camera like the one found on the Titan II and improve low-light ability and try to make the price more competitive

65. Lauticol

Posts: 404; Member since: Jun 25, 2011

I bought a Developer Edition HTC One (64Gb) for $650, the exact same for a 16Gb Galaxy S4 (the one with the Snapdragon S600) in the USA.

49. almostdone

Posts: 449; Member since: Sep 25, 2012

I don't have brand loyalty but there are a few things that make me choose Samsung over HTC. *Their gimmick ultrapixel camera sucks. They fall behind the best smartphones. *Non expandable memory. *Non removable battery *A little heavy and big. Bezels should be smaller. Samsung seems to keep customers happy with updates. HTC has a better outer shell. Software is a personal thing and some like Touchwiz others will like HTC Sense. That is not enough for me to choose HTC simple as that.

79. Muayyad

Posts: 240; Member since: Oct 05, 2012

Ultrapixle is not a gimmick! Unlike samsung's software gimmicks. Smaller bezels are new implementation, yet no true stereo phone is out there other than HTC's.

55. Dastrix unregistered

So true mate! Completely agree.

57. GoogleSafariFox

Posts: 100; Member since: Sep 28, 2013

@Remtothemax- Please Do not Blame Samsung, just because your Dear HTC is going down! How thick headed are you! And you sounded like a butt hurt child. This is a competition. Just accept it! Samsung Haters are just the one who's making big deal with Plastic built. As a Samsung Phone User, I don't care about it co'z I care about their FEATURES, And FUNCTIONALITY. I wonder what would you say if the S5 will have Metal or Aluminum Built? Sigh!

80. Muayyad

Posts: 240; Member since: Oct 05, 2012

I say copycat!

69. Slammer

Posts: 1515; Member since: Jun 03, 2010

---"can i say that it is so incredibly annoying that a company like samsung that releases uninspired plastic crap full of s-branded bloatware is taking over the market and a company like htc that has always released interesting and often beautiful products is on the ropes."--- The following comment is in no way singling you out but I find just as annoying. Quit the cheap plastic and interesting and beautiful products crap. I owned HTC products for 7 years. While I always loved them for the beautiful aspects and functionality, most of you young phone users always touted other brands. Only when they come up with a metal phone do users get excited? HTC screwed up by trying to follow Apple. We diehard HTC users didn't want an Apple inspired look or feel. If we did, we would've gone to Apple. We wanted faster updates and better customer support. We also wished to retain accessible parts such as batteries and SD cards. When we called and expressed our concerns( I can't count how many times myself and others called them). They indirectly told us to take a hike. So we did. This is the end result to failed social acknowledgement from serious, caring consumers that always held high regards towards HTC's business. We've since moved on and acknowledged that there is more to a phone than looking pretty. That is why Samsung is enjoying a great run with their phones. They offer what is important. Plastic doesn't seem to be hurting the sales now, does it? John B.

73. remtothemax

Posts: 260; Member since: May 02, 2012

question: how do you know anything about my "age" relative to phone use or my past phone experience?

70. Stuntman

Posts: 843; Member since: Aug 01, 2011

I've used both HTC and Samsung devices. Overall, the Samsung device is standing the test of time much better than my HTC. The Samsung is more stable and the exterior shows less wear. I was a bit hesitant to get a Samsung, but I am happy that I did.

75. Shatter

Posts: 2036; Member since: May 29, 2013

There will ALWAYS be the Nexus devices if you don't like it.

2. darkskoliro

Posts: 1092; Member since: May 07, 2012

All the best HTC. I love your products, its a shame they aren't selling as well as hoped for. As a firm focused on only smartphones, I guess things can get rough when there is too much competition.

3. wicpromd

Posts: 266; Member since: Aug 20, 2013

All thanks to The Mighty Big Huge Samsung :D

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