HTC's Jack Yang says that "expandability is the key", hints at MicroSD card slot for the All New One

Reportedly, HTC wants to “make a difference” this year, and one of the things it’s looking into is allowing users to easily transfer content between devices - which can be done hassle-free if you have handsets with MicroSD card slot.

While Jack Yang did not mention the upcoming All New One, it’s understandable that the company will want to include expandability among the improvements that the smartphone should bring.

The HTC exec also said that the company would approach each market differently this year. It will still focus on high-end devices in the US, while in India, for example, it’ll try to win the hearts of customers looking for mid- to low-end products. According to Yang, there will be no more “fancy marketing campaigns” (like the one from last year, when HTC hired superstar Robert Downey Jr. to promote its image). Instead, the Taiwanese handset maker will “actively engage” mobile operators and retailers.

Previously to leading HTC’s South Asia operations, Jack Yang was Apple’s Head of iPhone and iPad sales in the region.

source: CNET