HTC used an Apple iPhone 6 to take a promotional picture of the 24K gold HTC One M9

HTC used an Apple iPhone 6 to take a promotional picture of the 24K gold HTC One M9
Earlier today, we told you that HTC had produced a 24K gold version of the HTC One M9 to commemorate the UEFA Champions League Final. The phone is gorgeous, no question about it. HTC was so proud of the model that it took some photos and sent them out from its Twitter account. By all accounts, this appeared to be a good promotion for HTC, which has had some pretty dour news to report recently.

But as an eagle-eyed Twitter user realized, one of the pictures of the 24K gold HTC One M9 units was actually snapped by an Apple iPhone 6. We know that because the shiny gold surface of the One M9 clearly shows the reflection of someone holding Apple's iconic smartphone.

HTC finally came to this realization too, because it replaced the photo taken by the iPhone with another picture. For the sake of HTC, we hope the new image was taken using the HTC One M9.

source: @HTC via VentureBeat

Related phones

One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)
iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)



1. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

The HTC One M* series hasn't been a bad series of device by any means... They mainly lack in effective marketing. And, this is the evidence. Get with it HTC.

17. maherk

Posts: 7013; Member since: Feb 10, 2012

That's if you consider them a mid-rangers. But when compared to the like of the S5, Z3, G3, or the S6, Z4 and G4, then they really are bad flagships.

22. aba71983

Posts: 807; Member since: Jul 24, 2014

You just can't accept that Apple iPhone 6 is very popular, very good phone in any androids flagship out there.

31. tedkord

Posts: 17463; Member since: Jun 17, 2009

It is very popular and very good. It's just not the best.

33. aba71983

Posts: 807; Member since: Jul 24, 2014

Yeah, it's not the best because the spec is 2012. But still they can give a big s**t to other android flagship smartphone out there. What else if the new iPhone 7 will come up the same spec with Note 4, S6? 16MP and 5MP Camera and a screen resulotion of 1440 x 2560, and 3000 mAH battery for the iPhone 7 4.7 inch. Of course those android fans will hates Apple again because they will increase the price and have the 2015 spec like the S6, right.

36. jalebi2000

Posts: 181; Member since: Mar 01, 2015

you don't understand how it works. The cpu is custom arc using 6 wide instruction set vs 3 wide of that found on a Qualcomm or samsung chip. This gives the cpu twice the performance per clock when compared to an average android flagship. But this causes the cpu to use 2x the heat and power, hence they can't clock the cpu they make any higher. in iOS, the os only operates the current app, so not that much extra ram is needed. iPhone isn't a miracle, just they use a up to date cpu and add other specs from 2012.

30. lamseunyau

Posts: 38; Member since: Apr 27, 2015

NO. HTC flagships are better than "good". So wtf do you think about the M7, M8 and the desire series. M9 just f**ked up this year that doesnt mean HTC doesnt make good phones. M8 was like one of the top phones of 2014, it even looks best above all devices. Haters gonna hate

2. ryansc375

Posts: 36; Member since: Nov 11, 2014

Man, this company can't catch a break.

35. JohnnyZ

Posts: 34; Member since: Sep 30, 2011

Sure they can. Look at all the publicity they're getting from this "mishap".

3. jesus_sheep

Posts: 279; Member since: Apr 18, 2015

I don't think anyone should buy this phone. With all the heat from the 810, this could start melting and there goes your money.

5. SiDroid

Posts: 4; Member since: Jun 20, 2012

I have the phone. There is seriously no overheating problem. In fact, the S6 gets hotter while charging than the M9, and neither of the phones heat up much doing anything else. The overheating stuff is media fanaticism.

7. jellmoo

Posts: 2660; Member since: Oct 31, 2011

My understanding is that this is only the case because they sent an update that underclocks it. So you no longer worry about it overheating, but the tradeoff is reduced performance.

10. mostafawael.1998

Posts: 241; Member since: Oct 01, 2014

Okay, the case of the overheating thing is actually caused due to extensive use of A53 cores at high frequencies and leaving the A57 vluster almost idling at their minimum freq. Recently, HTC sent an update exlusively to Taiwan (with unknown intentions) that throttles the A53 cores a bit. This has resulted in the phone being cooler than 38℃ for longer periods of time, above which the phone does not direct any work to the A57 cores in a false attempt to control the heat. Yes it just rises the temp to 41℃ instead of cranking up to 44℃ but, still this is considered a false trial. This update still heats up the phone to above 38℃ but it takes much longer to reach that boundary, making its thermal management very close to the state of the M8, probably! Which is really nice as this allows the device to make more use of the high-power A57 cores instead of just wrestling with the max frequency on the lame poor low-power A53 cores (which is a really disasterous way of managing tasks making us lose the point of their presence in this flawed octa-core setup) So this update brings the device better thermal management, by throttling the A53 cores and accordingly using some more A57 power, therefore better performance and better battery life! Not to mention that the Camera software and photo processing has been vastly improved also. Differences between the old flawed 1.32 base and the new amazing 1.40 base is very obvious! Meanwhile it has been reported that the S6 is really overheating. I have seen a thread opened on XDA with a guy stating that the phone has almost burnt his hands with its extremely hot glass, and a CPU temperature of 86℃ was reported and battery temperature was on a cooler side, being only at 54℃ !!!! On the other side, a friend on the XDA has been playing Mortal Combat for half an hour and his CPU temperature was only at 59℃ and the battery temperature was 45℃ ( the game was consistently smooth with no drop frames or any obvious nusinance due to throttling though, so this was utterly spectacular) So this clearly shows that the word "overheating" is an utterly misleading expression, and that the press is just making a mountain out of a molehill. P.S i tested these things by hand thanks to Trepn and CoolTool and GSam for providing detailed indications. And with the help of some M9 users who rooted their devices, some frame-rate graphs were obtained by Gamebench too, so i am not just writing such a very long post without clues or evidences!

14. keithtae

Posts: 564; Member since: Mar 25, 2015

Overheating is overheating. Nothing much to explain.

20. iusshpandeh

Posts: 250; Member since: Jul 23, 2014

Sorry! Didn't read through!

8. PatriotOverGod929

Posts: 14; Member since: Jun 05, 2015

yes there is no overheating because it is heavily throttled as for the S6 I don't believe you

4. lamseunyau

Posts: 38; Member since: Apr 27, 2015

It could be someone just randomly taking pictures that also happens to have an iPhone 6.

6. alabesk

Posts: 10; Member since: Apr 24, 2015


9. waddup121 unregistered

Chill HTC Chill...

11. Antimio

Posts: 313; Member since: Nov 11, 2013

They are SOOOOOOOOO DUMB!!!!!!!! And then replacing the photo like we never realized about the serious mistake they just made. HTC, we are not dumb.

24. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

this is not correct, there are many dumb people here.

12. mostafawael.1998

Posts: 241; Member since: Oct 01, 2014

This is never good for such a company that needs to heal its wound! Sigh...

13. Taters

Posts: 6474; Member since: Jan 28, 2013

LOL suck t c at its finest.

15. jojon

Posts: 435; Member since: Feb 11, 2014

They get a better pic from the I6 than the M9, their cam is simply sub-standard..

26. hound.master

Posts: 1044; Member since: Feb 27, 2015

Well i find the pictures of M9 having more details and being sharper than iPhone 6.

28. Doakie

Posts: 2478; Member since: May 06, 2009

But why didn't they use a real stand alone camera to take the picture? This just goes to show you that they don't "Dog Food" at HTC. The people at HTC don't use their own products as daily drivers because their own products are sub par to the competitions. That's what the assumption is with situations like this.

16. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Help This Company....

18. enthasuium

Posts: 150; Member since: Nov 21, 2013

LOL, shame on PA, useless article, that is not a promo you showed on the reflection, that was just a random iguy impressed with HTC design and couldnt wait to take pic

19. BaffledTruffle

Posts: 523; Member since: Dec 07, 2013

Well, the WWDC is just in a few days so this might be a good promo.

21. Bobo88

Posts: 6; Member since: Dec 13, 2013

I don't understand people who are working for this company. If you are part of htc use htc phone that has htc give you. Apple has a great marketing move for free promotion. Any advertisement that you have at home, you will find Apple's product, so if you are buying a new seat you still need to buy the new iPad ;).

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