HTC recycles older One M9s model and renames it the HTC One M9 Prime Camera Edition

HTC recycles older One M9s model and renames it the HTC One M9 Prime Camera Edition
Sometimes you just have to shake your head and wonder what is going on at HTC. The company's stock declined 10% yesterday and fell another 3% today.  Investors weren't happy with the news that pre-orders of the HTC 10 at two major online retailers in China amounted to only 251 units. And with shipments of the unlocked version of the HTC 10 starting to make their way to the U.S., you might think that the manufacturer has plenty on its table to deal with. And did we mention that the new flagship model just went on sale at Verizon where it is an exclusive in the states until May 10th?

So with all of this going on for a phone that is arguably HTC's best handset in years, why oh why would the company distract itself from going after Samsung and LG by introducing in Poland today, the HTC One M9 Prime Camera Edition? To top it off, this is merely a renamed HTC One M9s

The phone comes with a 5-inch screen carrying a resolution of 1080 x 1920 (FHD). The MediaTek MT6795 SoC is under the hood with an octa-core 2.2GHz CPU. 2GB of RAM is inside along with 16GB of expandable native storage. On back is a 13MP camera with an aperture of f/2.0 and OIS. There is an UltraPixel front-facing camera, and a 2840mAh battery keeps the lights on.

The handset is only available in Poland right now, priced at just 23 U.S. cents for those signing a contract with Play (a Polish carrier) for a plan costing at least the equivalent of $25.88 USD a month. There is some evidence found on HTC's website that the One M9 Prime Camera Edition will be offered throughout Europe.

And while we trudged out these words just the other day, we need to repeat the insight of fictitious Jurassic Park character Dr. Ian Malcom (played by Jeff Goldblum) who said "Your scientists were so preoccupied with whether they could, they didn't stop to think if they should."

Before HTC starts renaming more unpopular older models, perhaps it should concentrate on what appears to be a terrific new flagship phone.

source: (translated) via GSMArena



1. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Recycle it again next year so it becomes HTC One M9 Prime Lite Edition

11. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

What they should really do is the HTC M7 Prime edition S820 and new camera . Even if it comes with 2gb of ram it's still acceptable . A great compact mid ranger

16. Garyhoo

Posts: 7; Member since: Apr 20, 2016

Make it with sd801,new camera and slightly smaller bezels with affordable price :) definitely buy it

21. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Nah s801 is old now. I wouldn't molest the design anyways. Keep it as it is. I would pay extra to get a s820 instead of a s801, don't be stingy

15. emmawilliam834

Posts: 241; Member since: Feb 09, 2016

hahaa yes it may be :D

2. Kumar123 unregistered

Fail. Man its getting really hard to cheer for HTC lately.

7. danny_a2005

Posts: 365; Member since: Oct 06, 2011

I know right, they should stop using those cheap processors helios mediateks whatever. I would have taken a one x9 if it had snapdragon

3. Birds

Posts: 1172; Member since: Nov 21, 2011

I'm thinking they ordered way to many X10 chips and are trying to clear inventory... I say price everything X10 below 350$ and promote like all hell...

4. cncrim

Posts: 1590; Member since: Aug 15, 2011

Prior CEO digged the hole too deep for HTC to climb out, so many people try Samsung LG etc ...... they like it and lost interesting for HTC brand.

8. Subie

Posts: 2430; Member since: Aug 01, 2015

Cher Wang's had her hands on the reigns since the 1997. If HTC hasn't made enough change for the better then it's on her. Case in point: HTC 10 is $999 in Canada for the 32GB model!

5. rkoforever90

Posts: 479; Member since: Dec 03, 2011

I don't see any problem with this but htc should work on pricing htc a9 is more expensive than Galaxy s6 in my country even mid range one x9 is as expensive as Galaxy note 4

6. artificialintelligence

Posts: 166; Member since: Dec 05, 2015

Release The HTC hero 2 , Thunderbolt 2 , Evo 2 with 2016 specs and all your troubles will go away HTC it's so simple I remember working 2 jobs just to buy an evolution 4G even tho it had crappy battery life but back then that phones was the BOSS

9. ibend

Posts: 6747; Member since: Sep 30, 2014

they should learn something from xiaomi, meizu, vivo, and leEco.. and HTC isnt on the same level with samsung, LG, or huawei, HTC didnt have enough fans to meet selling target at that price point (same goes to BB and sony)

10. FBIsurveilance

Posts: 43; Member since: Aug 10, 2014

The whole of HTC is f**king wrong. They had the most expensive Nexus (9) and it didn't sell that much either after massive price cut. WTH are they thinking selling a somewhat comparable device with competition at a premium price?? If anything, they should reduce their margins and try to capture Samsung's shares. Nobody would complain for a device sensibly priced between a Mi5 and S7/G5. Even better if they do, maybe they could start a real trend of forcing premium devices to drop their price bracket. The smartphone industry is already a commodity anyway, so whose loss is it going to be? Not HTC, of course, they've never been on the same boat anymore.

12. Af1rPA

Posts: 712; Member since: Jun 12, 2014

HTC must have whole factory full of unsold M9 variants.

13. sissy246

Posts: 7129; Member since: Mar 04, 2015

Following in apples foot steps.

17. xq10xa

Posts: 810; Member since: Dec 07, 2010

Samsung and LG do this all the time. Their phones are all the same they just rename them for different carriers.

19. epdm2be

Posts: 827; Member since: Apr 20, 2012

Samdung does this indeed all the time. For example: galaxy S5 Neo ?

18. talha_16

Posts: 62; Member since: Oct 12, 2015

I think HTC should drop their midrangers and just make 2 badass flagships every year like apple. And they should focus more on VRs

20. Hydrocaliz

Posts: 39; Member since: Apr 20, 2016

HTC is failing... as always...

22. shinjitsu

Posts: 8; Member since: May 06, 2016

I actually own this phone in its Chinese model, the M9e. Phone actually works pretty well, decent battery life and good camera. Does get warm after a while of gaming, but in general, it's a good phone. I actually think it's a smart move. For 23 cents, you get a mid-range flagship caliber phone that fixed two of the major complaints of the M9 at launch: camera and SD810 overheating/throttling. I agree that HTC needs to stop making so many mid-rangers and budget phones, and concentrate on a few lines: Budget: Desire 5" and 5.5" ($100-250 USD) Mid-range: HTC X9 or MTC M9 variant, 5" and 5.5" ($250-450) Flagship: HTC 10 4.5 or 4.7" (HTC Mini), 5.2" and 5.7-6.0" (HTC 10 MAX) ($450-700)

23. der_damo

Posts: 213; Member since: Sep 16, 2014

Prime Camera or Piece of Crap Edition :x

24. tokuzumi

Posts: 1962; Member since: Aug 27, 2009

Here we go with HTC's side-grades again. Although, this is what the M9 should have been from the beginning (should have 3GB of RAM, instead of 2, however).

25. Astore

Posts: 3; Member since: Apr 01, 2016

did someone used this phone before criticizing it in here? For me it looks like a great ideea. Like shinjitsu said..with this phone they actually fixed some issues of the original M9. Of course the CPU is lower and it has less RAM but will this be such a great difference in day to day use?...I certainly think it won't! Flagship material at low price...I'll get that!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless