HTC 10 is being ignored in China; two top online stores report only 251 units pre-ordered

HTC 10 is being ignored in China; two top online stores report only 251 units pre-ordered
Earlier today we told you that HTC's long beleaguered shares were getting dumped in Taiwan. We blamed that on rumors that HTC is setting up a new company to develop other technology, possibly with a focus on VR. But now, some more disturbing news has surfaced which could really be the catalyst for a 10% drop in the price of the company's stock, down to the equivalent of $2.29 USD a share.

Focus Taiwan is reporting today that there is a lack of interest in the HTC 10, the manufacturer's latest flagship model and a phone that seems to be an improvement over HTC's last few high-end handsets. Based on the pre-order numbers from two major online retailers, TMall and Jingong Mall, as of April 25th there were only 251 units reserved between the two. That was as of April 25th, 11 days after pre-orders started in the country.

While the HTC 10 is priced lower in China at the equivalent of $584 USD, the Chinese version of the phone replaces the Snapdragon 820 chipset, the latest and greatest from Qualcomm's camp at the moment, with the Snapdragon 652 SoC. This is a move by the manufacturer to price the phone lower for the cost conscious Chinese market.

Still, there are some things we should point out about this report. The figures are more than a week old, and pre-orders run through May 8th in China. Additionally, we are talking about just one country here (albeit a huge market). In Taiwan, where the phone is priced at $768 USD and includes the Snapdragon 820 chipset, sales of the HTC 10 have been better than expected.

In the U.S., the phone is now available from Verizon, which has an exclusive in the states until May 10th. In the meantime, unlocked versions of the handset sold directly by HTC are now shipping to the U.S.

source: FocusTaiwan via AndroidAuthority

Related phones

  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)



1. Reza.N

Posts: 77; Member since: Sep 06, 2015

It's beacause they don't like the lifestyle version.they want the Snapdragon 820 version

5. Flame_Hunter

Posts: 28; Member since: Apr 12, 2016

I think it's not the main reason, chinese people are not so much interested from any product that came from outside china, there are a lot to Chinese oem from mainland china that are more cheap than the one stated in the article.

16. Hatshipuh

Posts: 163; Member since: Aug 09, 2012

So you say, while they sell children and organs to buy an iPhone.

20. iWinAndroBerry unregistered

But the iPhone came from China....

36. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Yes, but not the knowledge or engineering, they just copied it.

26. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

Chinese people only know 3 brands, Guochan(local brand is Chinese pinyin), Sanxing (Samsung) and pingguo( Apple ), unless you ask someone with a deep knowledge in tech in China, or this is the only three (technically more the 3) that exists there

33. ECPirate37

Posts: 346; Member since: Jul 14, 2011

I can't speak for all of China. It this is grossly wrong for Beijing, Dali, and Kunming (the places I do business). Huawei, Oppo, and Xiaomi are all well known. I'm currently in Beijing and I've seen the most ads for the new Huawei P9 (which I got as my 2nd phone), followed by Oppo, and then Samsung. Although I do agree that Chinese like Chinese brand phones more than others, especially Koreans. That's why I got the P9. I had someone see my LG V10 and and why I carried a crappy Korean phone. I needed a better one, a Chinese one. I like my V10 better, but the camera on the P9 is awesome. Here is what I think the real reason they aren't selling is... I have yet to see a single ad for the HTC 10. Not on a bus, not in the subway, not on a building, not on a billboard. If one sees 50 ads a day for the P9, which is already out; and 0 for the HTC 10, which isn't out yet, which do you think will sell more? HTC sucks at marketing yet again. Sad because they have an awesome phone.

35. ECPirate37

Posts: 346; Member since: Jul 14, 2011

I can't find how to edit this from my phone. I was grossly wrong in reading your comment. I apologize. Guochan is normally Guo Chan (two words) when I read it. My brain didn't function with it as one. Haha So I agree with you. And did phone arena do away with the edit button? I cannot find it. I would like to correct my comment. I do apologize. I actually realized it 20 minutes later. I am a silly Laowai. Haha Also as other posters have mentioned, most Chinese do not care for Taiwanese.

31. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

We're boycotting Taiwanese products that's all, no need to make further assumption. That's what they get when they try to messing with us.

22. TerryTerius unregistered

The average consumer has no idea what processor is an any given phone, what a processor even is, and frankly doesn't even know the difference between them. I doubt that's the reason why. The well-informed in terms of tech are not the majority of consumers, not even close.

2. manojmcn

Posts: 634; Member since: Jul 16, 2015

RIP HTC HTC - Heading Towards Collapse :(

3. amro99

Posts: 114; Member since: Nov 29, 2012

Unbelievable! I guess it has more to do with ignorance of General public about smartphones than the 652 Doc.

4. amro99

Posts: 114; Member since: Nov 29, 2012

They simply don't see anything flashy in it to brag about

6. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Why in world Google would place it's bet on a sinking ship without a hull? I'm pointing at NEXUS line-up... HTC is Titanic... Not the successful film Titanic but actually the ill-fated Titanic itself! Google better make Nexus in house ala Apple... Like it or not, The HTC is going under in the Gravity Grave!

7. GreenMan

Posts: 2698; Member since: Nov 09, 2015

H.T.C Hate This Company...

9. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

Hahahaha.. Similar will happen in India where they are also launching sd 652 version. Even if they did not, people here just prefer a Samsung device due to much better service and Apple due to high brand image.. and putting sd 652 just puts a big nail to grave.

14. Sidewinder

Posts: 515; Member since: Jan 15, 2015

And already htc has a bad rep here in India. Their after sales service sucks so much so that retails stores don't stock them or have disclaimer put up mentioning that the store owner won't be responsible for anything related to service or repairs of htc phones.

27. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

In China, HTC is knows as huo tui chang, which means sausage..... Guess every male in here has a HTC, if you get what I mean, LOL

34. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

HTC killed your dad or something?

8. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Sounds fake to me. Predicting an article will be made saying it was false

10. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

Could be true.. For that price, one could get a Galaxy S6 Edge or add $100 and get a much better performing S7.

11. cripton805

Posts: 1485; Member since: Mar 18, 2012

All the hype on this phone and I already had predicted it was a boring phone and sales would prove it. I should get a job as an analyst. Apparently no experience necessary or any statistics.

12. NexusX

Posts: 613; Member since: May 16, 2013

$598 for crippled version of the flagship running last year's chip? you have so many choices in China for $400. the brand isn't strong and the phone isn't cheap enough for the poor chinese. not packing enough specs for rich chinese

13. QuadFace

Posts: 179; Member since: Aug 19, 2013

HTC think they can just overprice the 10 and getaway with it, not this time.

15. Bondurant

Posts: 785; Member since: Jun 04, 2014

A flagship phone with 652soc is like considering Taiwanese as fools.

17. Freeza

Posts: 95; Member since: Apr 03, 2016

Humongous Tinfoil Catamaran is sinking

18. newbey123

Posts: 702; Member since: Mar 19, 2012

I wouldn't buy any phone with the 652 chip either. Sad for china as the 820 version the rest of the world gets is the best android available now. Hopefully, they can import the real version.

19. LikeMyself

Posts: 631; Member since: Sep 23, 2013

They should buy, the leather company named IPHONE.. Couldn't get any dumber

21. twens

Posts: 1182; Member since: Feb 25, 2012

Even the 820 is crap.

25. damndaniel

Posts: 6; Member since: Apr 20, 2016

And what do you like then? The A9? The Exynos?

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