HTC

HTC merges VR and smartphone departments in the US, lays off employees in the process

HTC merges VR and smartphone departments in the US, lays off employees in the process
Despite being far from bad, the HTC U11 couldn't help the Taiwanese company in avoiding financial deficit

HTC is definitely not in its best shape, but things seem to be getting even worse. Just a mere week after Chialin Chang resigned as president of HTC's smartphone business, the Taiwanese company has reportedly laid off a big part of its US team, leaving only employees responsible for the company's global affairs.

This is just another drop in the ocean of bad news regarding the company. HTC had a pretty rough 2017, which has been just a continuation of the decline from the past few years and even its last flagship – the HTC U11, despite being far from bad, did not help the company regain market share positions.

HTC explained the reason behind the employee layoff, saying the company has combined the VR and smartphone departments in every region. "In doing so, there have been some employee reductions to align the businesses and empower the teams to share more resources", as reported by an HTC spokesperson for Digital Trends.

All things considered, HTC could be on its way to exiting the smartphone business once and for all, as the company has already sold a big part of its mobile department to Gоogle. Still, we know the HTC U12 is in the works, which means we will see at least one more flagship by the Taiwanese company.

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11 Comments

1. xxCearxx

Posts: 26; Member since: Apr 11, 2014

I´m so sad... after years waiting for a HTC flagship that kills the competition, finally, they are out of the game. U11 was really good, I had it for 4 months, and I´ve been regreating since the 1st day sold it. RIP HTC, but in my heart, you will always be the best phone maker. Period.

7. barondebxl

Posts: 180; Member since: Nov 04, 2011

Awwwwww that is so cute.....LMAO

9. lyndon420

Posts: 6591; Member since: Jul 11, 2012

I feel your pain. I've been with Android since the beginning (htc Dream/G1). They were the only OEM willing to take on the Android platform when this all started, and now to see them reduced to this is sad indeed.

2. ijuanp03

Posts: 526; Member since: Dec 30, 2014

Just one more flagship.. give your best shot HTC. Put all your efforts in, including your marketing budget. Make this the best HTC phone and see if you can still gain back previous HTC users. It'll be sad to see you go but even the least vulnerable like Nokia got extinguished.

4. bucknassty

Posts: 1317; Member since: Mar 24, 2017

i'm waiting to go back to HTC... the U11+ was so close, but they dont sell it in america and i need a screen thats bright

10. lyndon420

Posts: 6591; Member since: Jul 11, 2012

Nokia could have flourished had they not committed to ms.

3. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Google or some other company needs to buy them. They have huge potential but poor management

5. KingSam

Posts: 1395; Member since: Mar 13, 2016

They need to play a nostalgia game and make a modern M7/M8. Also it doesn't help that they over priced their low end devices.

6. ijuanp03

Posts: 526; Member since: Dec 30, 2014

It will work if they even spend a decent amount of money on marketing.

8. theot14430 unregistered

HTC, Crash & burn.

11. lyndon420

Posts: 6591; Member since: Jul 11, 2012

I thumb-down your comment.

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