HTC

HTC's December revenue declines 36% year-over-year; 2017 gross is the lowest in 13 years

HTC's December revenue declines 36% year-over-year; 2017 gross is the lowest in 13 years
December was another bad month for HTC, as the struggling manufacturer rang up sales of $4.02 billion NTD. Based on current exchange rates, that figure equates to $136 million USD. From November 2017, that is a 29% decline sequentially, and an even worse 36% decline year-over-year. For all of 2017, HTC took in $62.12 billion NTD. In U.S. currency, that amounts to $2.1 billion, the lowest annual revenue rung up by the company in 13 years.

What makes this even more galling for HTC is that the HTC U11 was arguably the best flagship handset released by the company in several years. While the model did not feature the 18:9 aspect ratio and "bezel-less" design that its rivals employed, HTC did join the club with the HTC U11+. But the latter was launched too late in the year too make any sort of difference to the company's financials. And the handset's limited distribution meant that the HTC U11+ was not offered for sale in the states.

Later this year, HTC and Google should be able to close on the previously announced deal that will send certain members of HTC's Pixel team to Google, along with access to HTC's IP in return for a much needed $1.1 billion in cash.

source: HTC

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15 Comments

1. CreeDiddy

Posts: 2133; Member since: Nov 04, 2011

The outlook of Android is looking successful... Don't consumers realize that Android is dog eat dog and not Apple vs. Android. Apple is set for the next 5 years. All of Android is very vulnerable based on revenue, margins, and profitability of each "single" Android manufacturer.

4. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

I think HTC deserve much better than always reading that they lose the biggest lose in 5 years, then 10 years and now 13 years HTC did made many innovation and it started Android, Xda devices a plenty of great phones. I really hope they return to their legacy.

5. mike2959

Posts: 693; Member since: Oct 08, 2011

It’s certainly not bad product. HTC has sorely lacked the one thing that would make a difference. Marketing. They don’t do enough, and they aren’t aggressive enough. Never have been.

6. theot14430 unregistered

Give it up HTC.

7. Clars123

Posts: 1076; Member since: Mar 16, 2015

I dont get why Htc fanboys lose their minds when they see reports like this. Say what you will about how great X Htc device is or how much better you found x feature..the FACT remains they arent making money because people are caring less and less each quarter. They should just focus on a making 'cheap' flagships a la OnePlus one or twice a year and let it go

12. worldpeace

Posts: 3102; Member since: Apr 15, 2016

That's what they deserve for trying to sell smartphone with helio P10 for $500 (U play) And their latest flagship (U11+) is as good as other flagship spec-wise.. but it's way to late.. $800 SD835 powered smartphone on december? while we'll see bunch of SD845 smartphone in the next few months, and probably at cheaper price too

9. tiara6918

Posts: 2263; Member since: Apr 26, 2012

The problem is they're not doing anything much anymore. When people on their social media ask them when are you gonna sell this phone? when is it gonna arrive here? They don't do anything. They also don't promote their phones, they're just letting the remaining loyal customers to continously buy their devices

10. ijuanp03

Posts: 524; Member since: Dec 30, 2014

We, the HTC fans try so hard in telling you that it's because of your marketing (or lack thereof) that is hurting your business. Nobody knows you exist. You still think we're in 2012 or 2013 where Chinese OEMs aren't still around to knock you off. They already did. Accept defeat and try to change your strategy. Probably not because you're not good in listening to consumers. You aren't brilliant any longer.

11. Vilpi

Posts: 7; Member since: Jun 19, 2017

They suck at marketing, just have a look at their Facebook posts to see how miserable they are when it comes to strategy.

13. midan

Posts: 2595; Member since: Oct 09, 2017

No brand name, no sales, sad reality for many smartphone companies. if you have htc phone and samsung phone in stores, 99% choose Samsung because they know it much much better. Huawei made impossible and got brand name for them and is now stealing sales from Samsung around Europe and China. i think they did this because they first sold very cheap android phones with great specs, and now when they get more and more brand name they can ask more and sell higher price models too because now lot of people know what they are getting. I can't see what HTC could do to make their situation better.

14. tokuzumi

Posts: 1843; Member since: Aug 27, 2009

It's kind of sad. HTC makes some really great devices. But they had horrible marketing programs (remember the Robert Downey ads?). The fact that no carriers were selling the U11/+ in the US was a huge problem, as the tech bloggers love the latest HTC devices. I sing praises about my HTC 10 whenever I can.

15. dazed1

Posts: 789; Member since: Jul 28, 2015

U11/U11 + are the second best android phones this year, (after S8/N8) its a shame its not sold well.

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